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PROJECT ARA Presented By: Yaser Shahbaaz 12J01A1223

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Page 1: GOOGLE Project ARA

PROJECT ARA

Presented By:Yaser Shahbaaz12J01A1223

Page 2: GOOGLE Project ARA

PHONEBLOKS Phonebloks is an open-source modular

smartphone concept. primarily to reduce electronic waste. By attaching individual third-party

components (called "bloks") to a main board, a user would create a personalized smartphone

These bloks can be replaced at will to replace a broken blok, to upgrade an existing blok

Bloks would be available in Blokstore, "an app store for hardware", where users could buy new and used bloks as well as sell back their old ones

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- In September 2013,Dutch designer Dave Hakkens announced the Phonebloks modular phone concept independently in September 2013

- Motorola publicly announced Project Ara on October 29,2013 and said they will be working collaboratively with Phonebloks

Dave Hakkens-Master mind behind the concept ‘Phonebloks’

PROJECT ARA & PHONEBLOKS

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WHATS THIS ARA? The Project Ara smartphone will allow

everyone to build their own perfect smartphone.

Where one person may want to spend more money on a high power camera, another may wish to splash out on more memory. Whatever the desired goal a user should be able to modify their device to suit that need.

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The Ara is a modular smartphone. The name of mechanical designer of this

smartphone is Ara.First prototype of Ara launched in 0ct 2014.

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WHAT IS SPIRAL 2? The newest Project Ara prototype is called Spiral 2. It's a block-based modular smartphone and builds

upon the MDK version 0.20. 1280 x 720 display light and proximity sensors 5-megapixel camera Wi-Fi and Bluetooth 3G modem with a Band 2 antenna, separate Band

5 antenna Battery speaker module Marvell PXA1928 or NVIDIA Tegra K1 processor

block.

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"ADD ON MODULE LED-packed flashlight

powered by Energizer Extended battery A fingerprint reader A breathalyzer Abreath strips

dispenser It also sports a leather

flip cover that uses an E-ink secondary display

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WHAT ABOUT SPIRAL 3? Spiral 3, the next Project Ara prototype. It will feature an inductive data

connection on the phone so modules and the endo can communicate with no actual contact.

Spiral 3 will also support 4G/LTE. Spiral 2 has a 1x1 block that includes a

microUSB port for charging and syncing, but Spiral 3 will feature wireless connections instead

Launch in Puerto Rico MDK 0.5 20-30 modules

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HOW IT WORKS?

1.ENDOSKELETON

The most important piece of hardware is the chassis called the "Endoskeleton

it's where all the modular components will slide in and attach to the Endo’s slots.

In that a central "spine" traverses the length of Project Ara phones, with "ribs" branching out to split the phone into rectangular subsections.

The sizes of the Endoskeletons are:Small – 45x118x9.7mm (about the size of classic Nokia 3310)Medium – 68x141x9.7mm (about the size of Samsung Galaxy S5)Big – 91x164x9.7mm (slightly bigger than iPhone 6 Plus)

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2.MODULES Modules are building

blocks of phone It fits in the endo structure These modules, which can

be 1x1, 1x2, or 2x2 blocks The brains of a Project Ara

phone the CPU and memory live in a primary Application Processor module, which takes up a 2x2 module.

you won't be able to split up the the AP--- processor, memory, SD card slot

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3D printed module cases Customers can select: - Colour - Material - Image - Text - Inscriptions Easily replaceable cases

MODULE CUSTOMIZATION

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CONNECTION

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Even though the modules know how to speak to each other, they need a way to physically connect to the Endo.

The second technology Project Ara uses is capacitive M-PHY, a physical layer developed by the MIPI Alliance and made to work with UniPro

M-PHY is a capacitive interface, which means that the connection points won't be worn down over time from swapping modules in and out of the phone

M-PHY interface block calls for 10 connection points, eight of which are for data (four pairs of lanes), one for power, and one for ground.

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UniPro/M-PHY interface has enough bandwidth 10Gb/s for most modules, 20Gb/s for large modules

The final technology in Project Ara's module design is the use of electropermanent magnets for affixing the modules in place in the Endo

electropermanent magnets only use current to flip magnetization on and off

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Each interface block is composed of 4 electrical connections (2 for power, 1 detect/wake, and 1 RF) and 8 data interfaces transferred by means of 4 contactless inductive pads as shown in figure below (1×2 modules have 2 sets of electrical connections to enable module insertion in both orientations)

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STRATEGY The Project Ara team would sell the exoskeleton for a set price

$ 50 Includes -Wi-Fi chip - Processor - Screen - Battery Then make a module store, much like the Google Play app

marketplace, available so you can buy modules to upgrade your exoskeleton

Many third-party developers are working with the Project Ara team. Sennheisser will be developing specialised audio modules and Toshiba has recently announced the first camera modules for the smartphone.

. It's expected that in the future other companies will be able to sell their hardware add-ons through this platform

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WHAT SOFTWARE The latest Android operating system will

be modified slightly to make it suitable for the Ara. The project's team leader. Paul Eremenko, has promised the Android team is working to make sure the Ara phone is a priority and gets the latest updates.

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ARA MANAGER APP

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MODULES

Processor module

pollution sensor module that turns your smartphone into a portable air-quality gage of sorts.

biometric sensor Sennheiser Audio Modules

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game controller, fingerprint scanner media control button module NFC chip

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Toshiba camera module

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Marvell and Nvidia (application processors)

Vestigen (health modules) Yezz (wide range of modules with

different functionalities) InnoLux (display module) Phison in partnership with Kingston

(data storage modules) Intersoft Eurasia (

radiation sensor module),

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WHEN IS PROJECT ARA LAUNCHING AND FOR HOW MUCH? Project Ara will launch a pilot

programme that will take place in Puerto Rico.

This was scheduled for 2015 but got moved back to 2016.

There will be an initial test market in a few US locations.

An entry-level Ara device is expected to be $100.

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ADVANTAGES Solar powered batteries Customization Eco-friendly/reduces E-waste Spiral 2 supports hot-swapping those

modules. Modules are hot swappable Modules can have multiple functions dummy module that does nothing. The

dummy module showed that developers will have about 40% of the PCB add their own hardware

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used a Samsung screen that didn't take up all of the space available, so they packed in another small battery

gamer phone it could even be your car key. You can upgrade different parts of your

phone when you need Share a module with your family, or

swap one with your friends. Now you don’t have to throw your

phone away every few years

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DISADVANTAGES

It will be bigger and heavier than a standard phone

It will be more expensive The connectors are bound to cause

problems: Certain combinations won’t work: It won’t be optimized How many combinations can there

really be?

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COMPETETERSPuzzlephone

Fairyphone 2

Project Ara

$33364-bit ARM Octa-core 3 GB of RAM, a 5-megapixel front camera, 12-megapixel main shooter, 2,800 mAh battery pack

Screw driver needed to separate modules

$5805-inch phone, which is fitted with a Qualcomm Snapdragon 801 SoC, 2 GB of RAM, 8-megapixel main camera, a 2,420 mAh battery and 32 GB of eMMc storage

Screw driver needed to separate modules

$100 (basic)Marvell PXA1928 or NVIDIA Tegra K1 processor block

No need of screw driver to separate the modules

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FUTURE MODULES YEZZ offers a lineup of additional 28 module Keyboard Case module is a a slim, compact, and

completely cable-free keyboard Laser Pointer & PPT Controller modul eMask Connector module allows for the viewing of

messages and incoming calls, music control, see friend’s locations as well as speed and analysis of jumps

Microscope with LED Light module is a microscope with built-in LED light for analysis

Mini high-capacity flash drive module based on solid state storage technology

Mirror module. May be useful for women MP3 module stores and manages music An identity module is just in the conception stages at

this point but could contain all your IDs, security certificates, and other information.

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DEMO OF PROJECT ARA

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CONCLUSION

Thus we could say Next-Gen Smartphone Project Ara is a kind of innovation that would allow individual to intellectually design a modular smart phone based on there desired featureIt has also made a step towards reducing the e-waste and contributing to the healthier side of environment

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Thank you