Case study on Google’s Problems in China

Presented To Prof. M Bhattacharya

Presented By Prabhat kumar RaiSudarshan BharateAnsurkar Utsav

Problems of GoogleI. Communism in China Vs CapitalismII. Political Issues:III. One can not search Politically Sensitive issues.IV. E.g.: One cant ask any query about Democracy.V. One can not search such terms those were band

by Govt. authority.VI.China Govt. blocked Google News in English

( forcing users to switch to the Chinese Version) VII.Google was forced to remove some in response

to Local law, regulation and policy.

Continueda) Chinese Govt was blocking several

websites through IP filters.b) Censorship.c) In Sept ’02 A new filtering System

based on key words blocked access to web sites including Google

d) Politically sensitive queries were not reaching to companies server

Problem faced by Users:Not familiar with local culture.Decreasing speed.Banned search item ceased the search engine for a long time.

Communist vs Capitalist.Google image were not available.Unreachable due to extensive filtering.

Reasons behind loosing market share

Main CompetitorsBaidu.comBokee.comSohu.comHighly well-educated mainly

preferred Google . Baidu was particularly popular for its

online music service to download.

PEST analysis should be done carefully. Modify the site with help of local expert as per preferences.

Service-scape differentiation. Doing STP very carefully.

Suggestions

Thank You