google powerpoint
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MBA 611 UABTRANSCRIPT
Group 3Alex, Rohan, Shelley, John, Hemali, Bryan
Located in Mountain View CA
Google employs more than 20,000 people worldwide.
Revenues and Income Growth
Founded in 1998 Founders: Larry Page
and Sergey Brin CEO: Eric Schmidt Mission Statement:
Google’s mission is to organize the world‘s information and make it universally accessible and useful.
Background
Search
Google.com
Google videos
Google Images
Google Books
Google Finance
Google News
Advertising
AdWord
AdSense
DoubleClick
Client and Applications
Youtube
Gmail
Orkut
Chrome & OS
Google Docs
Google Desktop
Mobile
Android
Google Mobile Apps
Nexus
Google GEO
Google Maps
Google Earth
Google Sketch-up
Google 3D Warehouse
Products/ServicesMajor Categories
Products & Services :
69.7%
5.3%
4.8%
4.6%
4.4%
11.1%
Global Search Revenue Market Share-2Q10
Google Yahoo Microsoft(BING)Baidu Yahoo Japan Others
32.90%
30.60%
16.00%
14.40%
3.10%2.90%
Worldwide Smartphone OS market-share-4Q10
Google Nokia Apple RIM Microsoft Others
Online web users and business advertisers
Source: CanalysSource: Strategy Analytics
Target Market
Market Share
Differentiation from Competitors
New and upcoming features
Strategic acquisitions
Strong brand and Market position
Robust infrastructure
Ultra-high speed 1Gbps broadband network
Android Honeycomb
Nexus S
Google One Pass
Google TV
Google Online Magazine “Think quarterly”
Google Mobile Payment
Information Industry◦ Google’s mission statement”…to organize the world's information and make it
universally accessible and useful.”
Buyers◦ Advertisers
Suppliers◦ Public (user generated content)
Industry Characteristics
Competitors
Products
Market/Competitor Analysis
Originally search engine-focused
Now broadened into 2 additional markets◦ Smartphone◦ Social Media
State of Technology
Social responsibility programs◦ http://www.google.com/crisisresponse/index.html
Privacy and information concerns
China cyber attacks◦ Google’s statement
“There is no technical issue on our side. We have checked extensively. This is a government blockage carefully designed to look like the problem is with Gmail.”
Social/legal/ethical/cultural
Financials
Financials
Google’s mission◦ organize the world’s information and make it
universally accessible
Build or acquire strategy
Primary service is search
Acquisition helps building revenue
Strategic Management
Primary service Search Ranking algorithm
◦ Best locally relevant results served globally.◦ Keep it simple.◦ No manual intervention
Anatomy of search• Search the index• Evaluate the sites reputation• Analyze the web pages for relevance• Rank the web pages
Product and Service Offering
TYPE PRODUCT LEVEL OF SERVICE
Free Search, Gmail, google docs, etc…
Troubleshooting tips, forums
Paid AdWords and search keywords ads
1) AdWords Help Center 2) High rollers
Paid Google Apps
1) Encouraged to use web 2) Phone based support
Customer Relations
Products, services, and results speak for themselves
Google search is website’s main source
Places its product higher in search
Recently through print and television
Marketing
Total revenue of $29.3 billion, 96 percent of which is from advertising
Technologies to drive advertising and sales.
Adwords AdSense Google Display DoubleClick YouTube Google Mobile
Sales
Google Enterprise Partner Program ◦ Partners provide a range of services and
technologies complementing Google products. Google Enterprise Partner Portal
◦ Provides resources for sales, technical, and marketing information.
◦ Powered by the Google Apps set of technologies Google Enterprise Developer
Community◦ Provides set of API’s tools, tutorials, and
reference documentation.
Alliances and Partnerships
Traditional Search Non-Traditional Search
Ad Revenues Talent
The World is Flat
Anti-Trust Issues New Ideas
67% of Search market share
75% of Internet advertising revenues
97% of Revenue is search
Core Competency: Search Expand Search
◦ M&A Google Earth Android Pending ITA Software Inc
Acquisition◦ No Boundaries
Car Keys Lost Pets Waldo?
Acquiring and Retaining Talent is Compulsory
The World is Flat