google plus and other seo tools for better rankings
DESCRIPTION
This presentation was for the St. Louis Social Media Group on April 30, 2014. We discuss the reason for Google Plus, the demise and the importance of the network. Plus, I share some other SEO tools that the group may want to use.TRANSCRIPT
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USING USING GOOGLE PLUSGOOGLE PLUS& OTHER TOOLS & OTHER TOOLS TO TO
INCREASE YOUR RANKINGSINCREASE YOUR RANKINGS
Will Hanke
RedCanoeMedia.com
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WhereIsMyBusiness.com
Wanna Tweet This Meetup?
@RedCanoeMedia
#STLSocialGroup
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WhereIsMyBusiness.com
The “Big Three” (Auto)
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WhereIsMyBusiness.com
The “Big Three” (Search)
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WhereIsMyBusiness.com
The “Big Three” (Search)
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WhereIsMyBusiness.com
The “Big Three” (Social)
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WhereIsMyBusiness.com
Hey what about me?!
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WhereIsMyBusiness.com
Image Search for “Social Media”
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WhereIsMyBusiness.com
Where’s G+?
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WhereIsMyBusiness.com
How Many of You Have Signed Up for G+?
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WhereIsMyBusiness.com
How Many of You Use G+ Regularly?
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WhereIsMyBusiness.com
Google Plus is Like Your Local Gym
Many Sign Up, Few Actually Go
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WhereIsMyBusiness.com
Last Week: We Need to Go to the Gym
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WhereIsMyBusiness.com
Quick History Lesson
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WhereIsMyBusiness.com
June 28, 2011
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WhereIsMyBusiness.com
Great Growth in Short Time
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WhereIsMyBusiness.com
Facebook Killer?
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WhereIsMyBusiness.com
Feb 2016
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WhereIsMyBusiness.com
Healthy“Within search results, information tied to verified online profiles will be ranked higher than content without such verification... The true cost of remaining anonymous, then, might be irrelevance.”- Feb 2013
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WhereIsMyBusiness.com
Forget those guys,Come play with me!
Leverage
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WhereIsMyBusiness.com
Everyone Will Turn Around!
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WhereIsMyBusiness.com
Well, Not Quite.
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WhereIsMyBusiness.com
500MM Users? Not Really
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WhereIsMyBusiness.com
It Gets Messier
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WhereIsMyBusiness.com
TechCrunch – 4/24/14
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WhereIsMyBusiness.com
Huffington Post – 4/25/14
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WhereIsMyBusiness.com
HOWEVER…HOWEVER…
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WhereIsMyBusiness.com
There are Benefits
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WhereIsMyBusiness.com
The 7 Pack / Local Search
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WhereIsMyBusiness.com
Local Carousel
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WhereIsMyBusiness.com
Authorship
plus.google.com/authorship
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WhereIsMyBusiness.com
New SEO Currency
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WhereIsMyBusiness.com
Blended Results - Which are You Drawn To?
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WhereIsMyBusiness.com
Testing Authorship
google.com/webmasters/tools/richsnippets
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WhereIsMyBusiness.com
Testing Authorship
google.com/webmasters/tools/richsnippets
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WhereIsMyBusiness.com
Authorship for WordPress
willhanke.com/newsletter/
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WhereIsMyBusiness.com
A Few Other SEO Tools
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WhereIsMyBusiness.com
SEO Doctor
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WhereIsMyBusiness.com
SEO Doctor (Firefox Only)
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WhereIsMyBusiness.com
Google Experiments
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WhereIsMyBusiness.com
Create Two Nearly Identical Pages
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WhereIsMyBusiness.com
Each Gets Equal Visitors
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WhereIsMyBusiness.com
Authorship for WordPress
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WhereIsMyBusiness.com
Spy on Your Competitors
semrush.com
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WhereIsMyBusiness.com
Traffic, Keywords, Ad Spend & More
semrush.com
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WhereIsMyBusiness.com
Links
majesticseo.com
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WhereIsMyBusiness.com
Total Links, Recent Links, Good & Bad Links
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WhereIsMyBusiness.com
Yoast SEO – for WordPress
yoast.com/wordpress/plugins/seo/
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WhereIsMyBusiness.com
How to Build a Marketing Funnel7:00 PM – 9:00 PM - $10
How do you build an optimized marketing funnel? Guest speaker Russ Henneberry from DigitalMarketer.com will explain just how to create a funnel that not only converts on an initial offer, but doesn't leave any money on the table.
May 22 Meetup
meetup.com/Where-Is-My-Business/
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WhereIsMyBusiness.com
Google Analytics – Don’t Fear the Data9:00 AM – 11:30 AM - $57This is a bring-your-laptop workshop! We will go through all the Google properties that you need to use as a business owner, and we'll help you sign up and configure each of them!
Plus, we'll help you make sure that your Google Plus, Google Publisher and Google Authorship accounts are all set up right for maximum visibility!
June 18 Workshop
meetup.com/Where-Is-My-Business/
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WhereIsMyBusiness.com
Questions?
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WhereIsMyBusiness.com
Thank You!
Will Hanke
314-496-8665
@RedCanoeMedia