google penguin 2.1 update and recovery tips

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GOOGLE PENGUIN 2.1 UPDATE Forum spam: This includes comments in forums with exact match anchor text links. • Forum bio spam: Biographies of forum users containing exact match anchor text links. • “Do follow” blogs: Blogs that don’t add nofollow to the links posted. “Let’s face it,” Gabe said. “Being listed on do- follow resource sites can absolutely send Google a signal that you are trying to game links.” • Blogroll spam: Watch for blogroll links gone wrong. “Some may be fine,” Gabe said. “If you are unsure which ones are bad versus good, ask for help from a seasoned SEO.” • Spammy directories: If you’ve used spammy directories in the past, and still have links out there, Gabe said “nuke them, have them nofollowed, or disavow them.” • Blog comment signature spam: Google seems to be targeting these links even when they’re not followed, Gabe said. Not surprisingly, Penguin 2.1 appears to have identified newer link spam – those links that were created at a later date than the Penguin 2.0 roll out in May, Gabe said.

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Page 1: Google Penguin 2.1 Update and Recovery Tips

GOOGLE PENGUIN 2.1 UPDATE

Forum spam: This includes comments in forums with exact match anchor text links.• Forum bio spam: Biographies of forum users containing exact match anchor text links.• “Do follow” blogs: Blogs that don’t add nofollow to the links posted. “Let’s face it,” Gabe said. “Being listed on do-follow resource sites can absolutely send Google a signal that you are trying to game links.”• Blogroll spam: Watch for blogroll links gone wrong. “Some may be fine,” Gabe said. “If you are unsure which ones are bad versus good, ask for help from a seasoned SEO.”• Spammy directories: If you’ve used spammy directories in the past, and still have links out there, Gabe said “nuke them, have them nofollowed, or disavow them.”• Blog comment signature spam: Google seems to be targeting these links even when they’re not followed, Gabe said.

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Not surprisingly, Penguin 2.1 appears to have identified newer link spam – those links that were created at a later date than the Penguin 2.0 roll out in May, Gabe said.

Page 2: Google Penguin 2.1 Update and Recovery Tips