google my business presentation overview & how to rank
DESCRIPTION
TRANSCRIPT
•What Google My Business Is
•What this change means to you
•What you need to do on your end
•Updated strategies & techniques for getting ranked in the Map Listing in your Area
You’re About To Discover....
What is Google My Business
•Google has created Google My Business, a one-stop shop for small business owners looking to increase their visibility within Google search, Google Maps, and Google+. Users will also be able to access their applications in one place.
•Google Places now redirects to Google My Business
What is Google My Business
What’s New
•One Stop Shop for updating business information, adding photos, reading / responding to reviews & using Google+
• Integrated information from Insights, Reviews, Google Anaytics & Hangouts
♦ Login to your Google My Business Listing at www.google.com/business o Use the Username / Password that was used to claim your initial Google Places or
Google+ Local Listing o You will want to request this from your current provider if they did this for you. It’s
your business and Google is a major marketing source for your company. You need access to this for your own protection and reference.
♦ Do a quick scan to see if Google has any issues with your listing (E.G. Duplicate Listing, Listing Not Approved, etc)
♦ If there is a true duplicate listing, follow the process to delete it ♦ On your active business page, click the “edit” button and review the information to ensure
everything is correct and properly optimized o Name showing correctly and exactly (no extra keywords other than the company
name. E.G. If your company is “Bills Plumbing, Heating & Air” make sure it does not read “Bills Plumbing, Heating & Air San Francisco for example)
o Make sure it’s a local area code phone number rather than a toll free number o Review the categories to ensure the correct category(s) are selected o Hour of operation set correctly o Upload as many quality, authentic photos as possible
♦ Connect your external resources o Google Analytics o YouTube Channel
♦ Start to focus on building up your followers (real followers, don’t try to game the system) ♦ Start to pust updates on a consistent basis to your Google+ listing via Google My Business ♦ Work on developing references of your company name, address & phone number across the
web by getting added to online directory listings (Top list here) ♦ Put a system in place for getting online reviews from your real customers in your TRUE
service are. See our ultimate strategy here.
What you need to do
How Do I Get Ranked On The Map?
Optimize For Google Maps
HOW DO I GET RANKED ON THE GOOGLE MAP?
Go to www.google.com/Business
Optimize Your Google My Business Listing
Optimize Your Google My Business Listing
Optimize Your Google My Business Listing
Update Your Company Name to Read “Company Name”) – E.G. Don’t Add any keywords here
Add your Website Address – This will create an important inbound link
USE a LOCAL NUMBER (800#’s Won’t Do The Trick) Use a Local Address (NO PO BOX or UPS Store). Worst Case Virtual Office
Upload PHOTOS – AS MANY AS POSSIBLE – Use personal Photos – Pictures of yourself (the owner), Pictures of Your Staff, Pictures of the Office, Pictures of Your Trucks, Your Equipment, Your Logo, Coupons, Pictures of your work. People Connect & Resonate With People. Leverage that in your Map Lis:ng
Upload a Video if you have one (If you don’t – Get one made!)
List your hours of opera^on & services offered
Optimize Your Google Maps
Optimize Your Google My Business
Clean Up any Duplicate Lis1ngsOnce you have Optimized your listing using the best practices referenced above, you want to be sure that you don’t have any duplicate listings listed on Google Maps. We have found that even just one or two duplicate listings can prevent your listing from ranking on page one. In order to identify and merge duplicate listings run a search on Google for “Company Name, City”.
Number of Followers Frequency of Posts Engagement of followers Number of Online Reviews
NEW Ranking Factors?
Claimed & Op^mized Google My Business Lis^ng
Many cita^ons (Web references of Name, Address & Phone Number)
Online Reviews
Tried & True Ranking Factors?
Establish your NAP & Citations• Cita^on is a web Reference of Name / Address / Phone Number • You MUST isolate the most accurate Name, Address & Phone Number • You need to be listed online on all the major online directory sites
Establish your NAP & Citations
Top Cita1on Sources: • Bing Local • City Search • Yahoo Local • CitySearch • Angies List • Judy’s Book • Local.com • Merchant Circle • YellowPages.com / YP.com • DexKnows.com
Get Online Reviews
Get$Reviews–"Reviews"are"a"key"determinant"of"placement"within"the"Map"Lis9ngs."The"number"of"reviews"of"your"local"lis9ng"is"a"key"determinant"in"placement."As"a"prac9ce,"you"need"to"request"reviews"from"your"customers"in"order"to"get"them."A"strategy"that"we"use"takes"a"three"pronged"approach:""
• Send"an"ini9al"email"to"your"client"database"asking"them"to"write"a"review"of"your"company"on"Google"and"provide"them"with"the"URL"to"your"Google"Places"page."
• Keep"an"open"ear"for"Happy"Customers"and"ask"them"if"they"would"be"willing"to"write"a"review."If"so,"get"their"email"at"that"moment"and"let"them"know"that"you"will"be"sending"them"an"email"with"the"link"to"write"the"review."
Get Online Reviews
Get Online Reviews
Secret Weapon
Showcase Online Reviews
Google Maps Checklist♦ Login to your Google My Business Listing at www.google.com/business
o Use the Username / Password that was used to claim your initial Google Places or Google+ Local Listing o You will want to request this from your current provider if they did this for you. It’s your business and Google is a major marketing source for your company. You need access to this for your own protection and reference.
♦ Do a quick scan to see if Google has any issues with your listing (E.G. Duplicate Listing, Listing Not Approved, etc) ♦ If there is a true duplicate listing, follow the process to delete it ♦ On your active business page, click the “edit” button and review the information to ensure everything is correct and properly optimized
o Name showing correctly and exactly (no extra keywords other than the company name. E.G. If your company is “Bills Plumbing, Heating & Air” make sure it does not read “Bills Plumbing, Heating & Air San Francisco for example)
o Make sure it’s a local area code phone number rather than a toll free number o Review the categories to ensure the correct category(s) are selected o Hour of operation set correctly o Upload as many quality, authentic photos as possible
♦ Connect your external resources o Google Analytics o YouTube Channel
♦ Start to focus on building up your followers (real followers, don’t try to game the system) ♦ Start to pust updates on a consistent basis to your Google+ listing via Google My Business ♦ Work on developing references of your company name, address & phone number across the web by getting added to online directory listings (Top list here)
♦ Put a system in place for getting online reviews from your real customers in your TRUE service are. See our ultimate strategy here.
Optimize For Google Maps
Started in 1998
Hull Plumbing Case Study
The Result…
The Result…I’ve been with Plumber SEO for just about 2 years now and can tell you that it has had a noticeable impact on the growth of my business. Since getting started with them my revenue has doubled from $450K to $1.1M and my staff has grown from 5 guys to 13 guys. Prior to connecting with them I had tried a number of other companies & approaches. I spent a lot of what I call “stupid money” trying to find the right company or the right strategy with virtually nothing to show for it. When Josh showed me their plan and laid out exactly what they were going to be doing for me I felt confident I’d found the right company to partner with. They did exactly what they said, the service has been professional and the results speak for themselves. I could not be happier that I secured an exclusive relationship with the Plumber SEO team before one of my competitors did.
Would you like our help?
Strategy Session
• Develop your keyword list • Determine your current rankings • Review your conversion elements • Assess links, citations & reviews • Recommend your course of action
Call 866-‐610-‐4647 www.PlumberSEO.net/Apply-‐Now
