google insights and trends
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Google Insights & Trends
Danielle KaneResearch Librarian for Emerging Technologies and Service InnovationUC Irvine Libraries
Lunch2.0January, 2011
http://www.google.com/trends
Hot Searches
News Articles Web Results Blog Posts
Results
Compare Search Volume Patterns across:◦ Regions◦ Categories◦ Time frames◦ Properties
Google Insights for Search
Filter by:◦ Type of search◦ Location◦ Time frames◦ Categories
http://www.google.com/insights/search/#
Results
Google Trends Google Insights
Hot searches Data by region, city
and language Graph: number of
searches by time Export to CSV File
Compare by & filter options
Graph: Interest over time
Articles Data by region with
map (view change over time)
Top and rising searches
Export to CSV File Embed with iGoogle
Implications of Data
Image by JJ Harrison (http://www.noodlesnacks.com/)
Tracking diseases Monitor trends in new technology, business,
health and policy Useful for applicable subject guides Useful for us when looking at some library trends Choosing advertising messages Examining seasonality Creating brand associations Entering new markets Keyword Research Competitive market research
How can these be used?
Emerging Technologies Blog