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Google®pedia: The Ultimate Google Resource,Third Edition

Copyright © 2009 by Pearson Education, Inc.

All rights reserved. No part of this book shall be repro-duced, stored in a retrieval system, or transmitted by anymeans, electronic, mechanical, photocopying, recording,or otherwise, without written permission from the pub-lisher. No patent liability is assumed with respect to theuse of the information contained herein. Although everyprecaution has been taken in the preparation of thisbook, the publisher and author assume no responsibilityfor errors or omissions. Nor is any liability assumed fordamages resulting from the use of the information con-tained herein.

ISBN-13: 978-0-789-73820-2ISBN-10: 0-7897-3820-1

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First Printing: October 2008

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Warning and DisclaimerEvery effort has been made to make this book as completeand as accurate as possible, but no warranty or fitness isimplied. The information provided is on an “as is” basis.The author and the publisher shall have neither liabilitynor responsibility to any person or entity with respect toany loss or damages arising from the information con-tained in this book.

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■ What’s in This Book

■ Who Can Use This Book

■ How to Use This Book

■ There’s More Online…

■ Get Ready to Google!

Iuse Google every day. I’ve been using it every day since it

first launched—before it launched, actually, when it still

had the word “beta” on its home page. I use Google

because it’s easy to use, and because it delivers quality

results.

I’m not unusual, of course. Google is the most-used search

site on the Web, and most people choose it for the same rea-

son I do—ease-of-use and effectiveness. That’s not news.

What is news, for a lot of users, anyway, is that Google is

more than just simple search. Most users don’t know that

they can fine-tune their search in a number of interesting

ways, or that they can use Google to find pictures and news

articles and compact discs, or that they can use the Google

search box to perform mathematical calculations and con-

versions, or that Google can function as a spell checker or

dictionary.

It’s also news to most users that Google offers a variety of

products and services that have little or nothing to do with

web search. Google runs the largest blogging community

on the Web, hosts a must-see video-sharing community, dis-

tributes a top-notch picture-editing program, and provides

free web-based email services. You might not get all this

from looking at Google’s attractively austere search page,

but it’s there, nonetheless.

Introduction

All these “hidden” features are what makes Google so interesting, at least tome, and are why I wrote this book. I wanted to show other users all the cooland useful stuff I’ve discovered in the Google family of sites, and to sharesome of the tips and tricks I’ve developed over the years for getting the mostout of Google’s various products and services.

That’s what Googlepedia is—a guide to everything that Google has to offer. It’snot just web search (although I cover that, in much depth); Googlepedia alsocovers Gmail and Google Maps and Picasa and every other application andservice that has come out of Google’s headquarters—as well as services thatGoogle acquired along the way, such as Blogger and YouTube. There’s plentyof how-to information, of course, but also a lot of tricks and advice that eventhe most experienced user will appreciate.

I should note, however, that although I know a lot about what Google doesand how it works, I’m not a Google insider. I don’t work for Google, and hadno official contact with Google while writing this book. That means I don’talways take the company line; I’ll tell you, as honestly as possible, whenGoogle gets it right, when Google needs improvement, and when Google justplain sucks. (The company isn’t perfect.) I’m not obligated to put on a positiveface, which means you’ll get the straight poop, good or bad.

What’s in This BookGoogle isn’t just web search; the company offers a lot of different productsand services, all of which I discuss somewhere in this book. Because of every-thing that Google does, this is a long book—46 chapters in all, organized into10 major sections:

■ Part I: Getting to Know Google provides an inside look at Google (the company and the technology), and then shows you how to useGoogle’s various tools to personalize your computing and web browsing experience.

■ Part II: Searching with Google is all about what Google does best—search for information. You’ll learn the best ways to use Google’sfamous web search, as well as when to use Google’s other more-targeted search services.

■ Part III: Communicating with Google shows you why Google isn’tjust about search; we’ll discuss emailing with Gmail, instant messagingwith Google Talk, blogging with Blogger, and virtual chatting withLively.

2

■ Part IV: Working with Google Applications presents Google’s web-based applications, including Google Docs, Google Spreadsheets,Google Presentations, Google Calendar, and Google Reader.

■ Part V: Viewing Images and Videos is all about pictures and videos,courtesy of Google Images and the uber-popular YouTube video-sharing site.

■ Part VI: Working with Google Maps is all about Google Maps, GoogleEarth, and creating your own Google Maps mashups.

■ Part VII: Using Other Google Services discusses a wide variety of useful and information-rich services, including Google News, GoogleFinance, Google Health, Google Checkout, and Google Sites.

■ Part VIII: Using Google on the Go is all about using Google on yourmobile phone—including the Apple iPhone and the upcoming AndroidGoogle phone.

■ Part IX: Making Money with Google shows you how to optimize yourwebsite for Google search, advertise your site with Google AdWords,and put advertising on your site with Google AdSense.

■ Part X: Google for Web Developers discusses Google’s tools for devel-opers and businesses, including how to add Google to your website,analyze your site traffic, develop applications with Google’s APIs anddeveloper tools, create Google Gadgets, create OpenSocial gadgets, andtake your web-based applications offline with Google Gears.

There are also two appendixes that present useful reference information, anda third that covers one of Google’s most exciting new applications. AppendixA is the Google Site Directory (a complete listing of URLs for all of Google’swebsites), while Appendix B lists Google’s advanced search operators. Handyreferences, both of them. And Appendix C covers Chrome, Google’s very ownweb browser, the one that has everyone in the industry talking.

If you’re wondering what’s new in this third edition, the answer is “a lot.”That’s because the Googleverse is constantly changing; not a week goes bywithout some new feature being added or some old function being improvedupon. To name just a few examples of new features covered in this editionthat weren’t around when the last edition was published, one needs to look nofurther than Google Knol, Google Health, Google Presentations, Google Sky,Google Sites, Google’s iPhone applications, the Google phone, Lively, theOpenSocial API, and the Chrome web browser. And that’s just the new stufffrom Google; I’ve updated all the coverage in the book to reflect Google’s current status quo and beefed up the coverage of Google’s developer’s tools.

I N T R O D U C T I O N 3

Who Can Use This BookGooglepedia can be used by any level of user; you don’t have to be a searchexpert or application developer to find something of value within these pages.That said, I think this book has particular appeal to more experienced orinterested users, as a lot of advanced features are presented. Still, even ifyou’ve never used Google (or Gmail or Google Maps or whatever) before,you’ll find a lot of useful information here.

How to Use This BookI hope that this book is easy enough to read that you don’t need instructions.That said, there are a few elements that bear explaining.

First, there are several special elements in this book, presented in what we inthe publishing business call “margin notes.” There are different types of mar-gin notes for different types of information, as you see here.

In most chapters, you’ll also find some per-sonal commentary, presented in the formof a sidebar. These sections are meant tobe read separately, as they exist “outside”the main text. And remember—these side-bars are my opinions only, so feel free toagree or disagree as you like.

Obviously, there are lots of web pageaddresses in the book, like this one:www.google.com. When you see one ofthese addresses (also known as a URL), youcan go to that web page by entering theURL into the address box in your webbrowser. I’ve made every effort to ensurethe accuracy of the Web addresses pre-sented here, but given the ever-changingnature of the web, don’t be surprised if yourun across an address or two that’schanged. I apologize in advance.

4

This is a note thatpresents information

of interest, even if it isn’t whollyrelevant to the discussion in themain text.

note

This is a tip that mightprove to be useful for

whatever it is you’re in theprocess of doing.

tip

This is a cau-tion that

something you might acciden-tally do might have undesirableresults.

caution

www.google.com

The other thing you’ll find in various places throughout this book is HTMLcode. A snippet of code might look like this:

<p>

This is a line of text.

</p>

<img src=”URL”>

When part of the code is italics (such as the URL in the previous example), thismeans that you need to replace the italicized code with your own individualinformation. In the previous example, you would replace URL with the fullURL and filename of an image file you want to include in your auction tem-plate.

If you’re a web page developer, you’ll know what to do with this code. Ifyou’re not, you might want to skip over those sections. (You don’t have to be adeveloper to use Google, of course.)

There’s More Online…I urge you to move outside the Google universe from time to time and visit mypersonal website, located at www.molehillgroup.com. Here you’ll find moreinformation on this book and other books I’ve written—including an erratapage for this book, in the inevitable event that an error or two creeps into thistext. (Hey, nobody’s perfect!)

While you’re on the Web, check out Googlepedia: The Blog (googlepedia.blogspot.com). This is my own blog devoted to the topic of Google andGooglepedia. I post about the latest developments in the Googleverse, as wellas updates to this book. Visit it regularly.

And if you have any questions or comments, feel free to email me directly [email protected]. I can’t guarantee that I’ll respond to everyemail, but I will guarantee I’ll read them all.

Get Ready to Google!With all these preliminaries out of the way, it’s now time to get started.Although I recommend reading the book in consecutive order, that isn’t com-pletely necessary, as each part of Google exists independently of the otherparts; just as it’s okay to skip around through Google’s various products andservices, it’s also okay to skip around through the various chapters in thisbook.

I N T R O D U C T I O N 5

www.molehillgroup.com

So get ready to turn the page and learn more about using the Google familyof sites. I know you’ll discover features you haven’t noticed before, and hope-fully become a more effective searcher.

6

37C H A P T E R

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■ What Is Android?

■ Examining the HTC Dream: The

First Google Phone

■ A Final Word

The Google Phone:Understanding Android

In 2007, Apple introduced the iPhone, a revolutionary take

on the traditional smartphone. This led to rumors of a

“Google phone” to compete with the iPhone, especially in

the realm of web-based applications and services.

But Google isn’t a hardware company, as Apple is, and had

no interest in manufacturing or selling a phone itself. Google

did, however, see tremendous profit potential in the mobile

market, but from selling advertising tied to mobile services,

not from selling phone hardware. This, then, was to be the

“Google phone”—not a mobile phone but rather a mobile

platform on which Google could port its many web-based

services and break into the mobile advertising market.

This new mobile platform was dubbed Android—and is the

basis for a new generation of smart web-based phones from

a variety of global manufacturers.

What Is Android?Android is not a mobile phone; it’s soft-ware, not hardware. Specifically, Android isa software platform and operating systemfor a variety of mobile devices. It wasdeveloped jointly by Google and the OpenHandset Alliance, a consortium of 34 hardware, software, and telecom com-panies.

The Android project was unveiled on November 5, 2007, shortly after Apple’srelease of the first-generation iPhone. Android is based on the Linux operatingsystem; software developers write programs for Android using a Java-likescripting language.

The Android platform supports a wide variety of connectivity technologies,including GSM/EDGE, CDMA, Bluetooth, and WiFi. It supports both text (SMS)and multimedia (MMS) messaging, and includes an open-source web browser.Android also supports a variety of audio/video/photo formats, including JPG,PNG, GIF, MP3, AAC, MPEG-4, and H.264. It can also accommodate touch-screen input, video/still cameras, and GPS technologies.

Examining the HTC Dream: The First Google PhoneSeveral manufacturers, including Samsung and LG Electronics, are said to bedeveloping phones based on the Android platform, and numerous carriers,including T-Mobile and Sprint, are supporting the platform for their cellularnetworks. That said, the first Android phone on the market is likely to be theDream, manufactured by HTC and offered for sale by T-Mobile.

What is the HTC Dream? It’s an iPhone-like smartphone, complete withtouchscreen input and the capability to run a variety of custom applications.Look for these features on the final shipping unit:

■ Large touchscreen with haptic feedback—that is, a tactile responsewhen you touch a control on the screen.

■ Slide-out design that reveals a full QWERTY keyboard under the touch-screen.

■ Icon-based interface, like the one shown in Figure 37.1.

558 P A R T V I I I Using Google on the Go

37

Learn more aboutAndroid, the Android

SDK (software development kit),and Android applications atcode.google.com/android.

note

■ Capability to enhance functionality by downloading custom applica-tions.

■ Internet connectivity with built-in web browser.

■ 3G data network support.

■ 3 megapixel digital camera.

■ iPhone-like dimensions of 3" wide by 5" long.

C H A P T E R 3 7 The Google Phone: Understanding Android 559

37

FIGURE 37.1

A preview of the Android phone home screen.

In other words, the HTC Dream, poweredby the Android platform, will be a head-to-head competitor with Apple’s iPhone3G. And you can expect it to come pre-loaded with a suite of Google’s web-basedapplications, including Gmail, GoogleMaps, Google Calendar, and Google Docs.

I’m writing about theDream in September

2008, and details are predictablyscarce. By the time you read thischapter, however, the Dream willbe on sale and you’ll knowexactly what it is and what itdoes.

note

CC OO MM MM EE NN TT AA RR YY

WHY ANDROID?Given Google’s history of Internet-based services for computer users,why is it diving head-first into the mobile phone market? After all,unlike Apple, Google has no intentions of making money from sellingphones or sharing the revenue from cellular phone service.

No, Google isn’t interested in hardware or service plans. It’s interested,as always, in advertising. And Google believes that the market formobile phone advertising will be even bigger than the market forInternet advertising in which it currently competes.

Remember, Google gives away its applications, both on the computerand for mobile phones. What it makes money on is selling the advertis-ing that surrounds these applications, whether we’re talking ads onsearch results pages, email messages, maps, or whatever. If Google canserve up the screen, it can serve up an advertisement on that screen.

And we’re talking about a lot of mobile phone screens. The globalmobile phone market consists of more than 2 billion users, which pres-ents a lot of opportunities to serve up ads on those users’ phones. Thatis why Google is aggressively pursuing the Android platform; it wantsto ensure an open platform for its mobile apps and services—and itsvery profitable advertising.

As Google CEO Eric Schmidt said in an interview, “We can make moremoney on mobile than we do on the desktop, eventually.”That’s whatit’s all about.

The Bottom LineGet this straight: Google isn’t selling a “Google phone” to compete withApple’s iPhone. Instead, it’s addressing the software/operating system end ofthings by helping develop the Android platform, all the better to propagate itsapplications and services to billions of mobile phone users around the globe.Phones based on the Android platform are open to all developers but will beespecially Google-friendly; expect to see a variety of Android-powered phonesfrom many major cell phone manufacturers and service providers throughoutthe coming months and years.

560 P A R T V I I I Using Google on the Go

37

Index

SYMBOLS + (addition) operator, 182, 667&as_filetype=xxx URL parame-

ter, 88&as_qdr=m# URL parameter,

88&num=x URL parameter, 88<ALT> tags, web page SEO, 571<META> tags

stuffing, 577web page SEO, 571-572

<TITLE> tags, web page SEO,572

* (asterisks)* (asterisk) operator, 667* (whole-word wildcards),

missing word searches, 80** (exponent) operator, 183

/ (division) operator, 182… (ellipses) operator, 84, 667^ (exponent) operator, 183! (factorial) operator, 183( ) (parentheses) operator, 204,667

% (modulo) operator, 183“ (quotation marks)

“ (quotes) operator, 204, 667exact phrase searches, 79

- (subtraction) operator, 78,182, 204, 667

~ (tilde) operator, 79, 667

NUMBERS3D buildings option (Google

Earth), 4503D terrain option (Google

Earth), 452-45352-week high/low (financial

metrics), 486

AA.D.A.M. website, 499Access Google Account

Features button (GoogleToolbar), 63

accessible searches (visuallyimpaired), 25

Add a Placemark button(Google Earth), 460

Add to Cart button (GoogleCheckout), 509

addition (+) operator, 182, 667addresses, Google Maps

business addresses, submit-ting to, 136

searches in, 408-409Adjust Toolbar Options button

(Google Toolbar), 63AdSense. See advertising,

AdSenseAdvanced Image Search page

(Google Image Search), 346-347

Advanced News Search link(Google News), 473-474, 477

advanced search operators list,667-669

Advanced Search pageGoogle, 85-87Google Blog Search, 142-

144advertising

AdSense, 15adding Google search

boxes to ads, 597-599adding to blogs, 261,

270-271adding to custom search

engines, 613adding to site feeds, 599adding to websites, 594-

596AdSense for Search, 591-

592applying to, 593-594determining revenues

from, 592gadget API, 641Google AdSense for

Content, 590-591monitoring ad perform-

ance, 600tips for improving rev-

enues, 601-603AdWords, 581

CPC, 585CPM, 585creating ads, 586-587determining costs of,

585Google Checkout inte-

gration, 513monitoring ad perform-

ance, 587Calendar, 323-324context, placing in, 583keywords in, 582revenues

Google.Inc, 15sharing, 584

aerial views (satelliteimages), 414-415

after: operator, 667after:year/month/day

operator, 204Agenda view (Calendar),

325airport conditions, 178

Sitelinks report, 618Sitemap link, 619Subscriber Stats page,

618Top Search Queries page,

618What Googlebot Sees

page, 618“and” in searches, 77Andrews, Paul, Google

Book Search, 154Android operating system,

558-559angle brackets (< >)

<ALT> tags, web pageSEO, 571

<META> tagsstuffing, 577web page SEO, 571-572

<TITLE> tags, web pageSEO, 572

animationmaps, 437slides (Google

Presentations), 316web page designs to

avoid, 576animotions (Lively

avatars), 247Answers.com, 174API (Application

Programming Interfaces),627-628

Desktop Gadgets API, 641gadgets

API extensions, 641Core Gadgets API, 641creating, 642, 645-646Desktop Gadgets API,

641GGE, 642-646publishing, 643writing code for, 644-645

Gears (Google), 656-660Google App Engine, 635Google Code developer

tools, 628-634OpenSocial API, 648-653Web 2.0, 636-637

App Engine (Google), 635Apple Dashboard, 54Apple Macintosh Google

search, 180

alertsblog alerts, 103Comprehensive alerts,

103Google Alerts, 102-105Google News, 478

all-image view (GoogleNews), 468

all-text view (GoogleNews), 468

allinanchor: operator, 83,667

allintext: operator, 83, 667allintitle: operator, 82, 667allinurl: operator, 82, 667<ALT> tags, 571analytical tools (websites)

diagnostic information,617

Google Analytics, 621account creation, 622Dashboard, 622-623reports of, 624

link information, 618-619sitemap information, 619statistical information,

618Webmaster tools

accessing, 616Analyze robots.txt tool,

620Crawl Stats page, 618Dashboard, 616Diagnostic link, 617Enhanced Image Search

tool, 620Generate robots.txt tool,

620-621Index Stats page, 618Manage Site Verification

tool, 620Overview page, 616Pages with External

Links report, 618-619Pages with Internal Links

report, 618Remove URL tool, 620Set Crawl Rate tool, 620Set Geographic Target

tool, 620Set Preferred Domain

tool, 620

682 Advanced Search page

arccotangent operator, 184arccsc operator, 184archiving

blog entries, 261Gmail messages, 207Usenet newsgroup arti-

cles, 230arcos operator, 184arcsec operator, 184arcsin operator, 184arctan operator, 184articles

Google Health, readingin, 499

Google Knolediting via, 119rating via, 117searches via, 116-117writing via, 117-118

Google Newsarchive searches, 475-

477international news, 470NewsGator application,

650reading on cell phones,

535reading on iPhone, 552searches, 473-477

asterisks (*)* (asterisk) operator, 667* (whole-word wildcards),

missing word searches,80

** (exponent) operator,183

starred Gmail messages,205

astronomy. See Google SkyAtom feeds

blog syndication, 268Google Blog Search sub-

scriptions to, 144attachments (Gmail), 199-

200, 209author: operator, 164, 234,

668Authors Guild publishing

community versusGoogle, Inc., 154

Auto Color button, 362Auto Contrast button, 360

blocking Google Talk users,223

Blog Posts section (com-pany/security pages), 484

Blog This! button, 358Blogger

Blog Search page (GoogleBlog Search), 140

blogsadding page elements,

258-262advertisements, 269-271changing hosts, 271-272changing templates, 256controlling access, 267-

268creating, 252-253customizing, 256-262naming, 253personalizing color, 256-

257personalizing fonts, 256-

257syndicating, 268-269viewing posts, 254-255

Create a Blog link, 252Dashboard, posting from,

262development of, 252iPhone, 554Name Your Blog page,

253posts

adding labels, 265adding links, 263adding pictures, 263adding video, 264comment spam, 267editing, 266limiting comments, 266moderating comments,

267posting from Blogger

Dashboard, 262posting via email, 265

Preview Template link,253

templates, choosing, 253blogs, 251

access, controlling, 267-268

AdSense ads, 261, 270-271

AutoFill button (GoogleToolbar), 61-62

AutoFix spell checker, 61AutoLink button (Google

Toolbar), 63AutoMapIt website, 566automatic word stemming

in searches, 79AutoSitemap website, 566avatars (Lively), 246-247average volume (financial

metrics), 485A<Z sorts, Google

Spreadsheets, 299

Bbackground themes, cus-

tomizing in GooglePresentations, 312-313

BackRub search engine,Google Inc. development,12

bargain searches, GoogleProduct Searches, 122

advanced searches, 125-127

basic searches, 123best bargains, 129price comparisons via,

124results, 123-124

Base (Google). See GoogleBase

Basics tab (GoogleChrome), 674

bcc (blind carbon copy),199

bcc: operator, 204, 668Bechtolsheim, Andy, 12before: operator, 668before:year/month/day

operator, 204Best of the Web website,

110beta (financial metrics),

487big (oversized) web pages,

576BizRate, 122Blank slides (Google

Presentations), 310

blogs 683

advertisements, 269archives, 261blog lists, 261Blog Posts section (com-

pany/security pages),484

blogosphere, defining,139

cell phones, creating postson, 537-538

color, personalizing, 256-257

commentslimiting, 266moderating, 267spam, 267syndicating feeds, 269

creating, 252-253customizing

adding page elements,258-262

changing templates, 256personalizing color, 256-


257email, posting via, 265feeds

adding AdSense ads to,271

AdSense for Feeds, 592browsing in Google

Reader, 339deleting subscriptions in

Google Reader, 341importing to Google

Reader, 340reading on iPhone, 553renaming subscriptions

in Google Reader, 341searching in Google

Reader, 339subscribing in Google

Reader, 338-340feeds, 261fonts, personalizing, 256-

257Google Blog Search


evaluating search resultsin, 141

posting from BloggerDashboard, 262

posting via email, 265reading in Google

Reader, 336sharing in Google

Reader, 338viewing, 254-255

profiles, 261RSS feeds, 138slideshows, 261subscription links, 261syndicating

Atom syndication, 268comment feeds, 269

templateschanging, 256choosing, 253

text, adding to, 261video, adding to posts,

264YouTube video

adding to, 397-398linking to, 396

blogurl: operator, 142, 668Bluetooth, Android operat-

ing system, 558body text searches, 83Book Search (Google). See

Google Book Searchbook: operator, 668Bookmark button (Google

Toolbar), 60bphonebook: operator, 668brightness (photos), adjust-

ing, 360-361Brin, Sergey, 11browsers (web)

Firefox, Google extensions, 25

Google buttons, addingto, 65

Google Chrome, 675-677browsing

blog feeds in GoogleReader, 339

Google Groups, 232-233YouTube, 381

BSD (Berkeley SoftwareDistribution) UNIX, 180

bulk items (Google Base),uploading, 135-136

finding via, 138-140fine-tuning searches,

142listing via, 139subscribing to search

results, 144Googlepedia: The Blog, 27headers, 261hosts, changing, 271-272HTML, 261JavaScript, 261labels, 261, 265links

adding to posts, 263lists of, 261

logos, 261managing

comment spam, 267controlling access, 267-

268editing posts, 266limiting comments, 266moderating comments,

267naming, 253newsreels, 261Official Google Blog, 27Official Google

Webmaster Central Blogwebsite, 624

page elementsadding, 258-262feeds, 268

pictures, adding to posts,261-263

polls, 261posts

adding Google Docs doc-uments, 290

adding labels, 265adding links, 263adding pictures, 261-

263adding video, 264categorizing in Google

Reader, 337comment spam, 267editing, 266emailing in Google

Reader, 337limiting comments, 266moderating comments,

267

684 blogs

bulleted lists, adding toGoogle Presentations, 314

businesses, Google Mapsadding to, 427searches via, 425-427submitting addresses to,

136viewing via, 426

Buy Now button (GoogleCheckout), 513-515

buying/selling. See GoogleBase; Google Checkout

Ccache: operator, 85, 668Cached pages link (search

results pages), 73calculator feature (Google),

181advanced calculation

functions, 182-183basic calculation func-

tions, 182math/science constants,

184-186multiple calculation oper-

ations, 182nesting equations, 182trigonometric functions,

183-184units of measure, convert-

ing, 186-187Calendar, 322

advertising in, 323-324cell phones, viewing on,

537company events, 485configuring, 324Create Event link, 329creating, 325events

adding to websites, 334adding, 327-330Gmail additions, 330invitations to, 333Quick Add feature, 329receiving as mobile

phone notifications,332

syncing with Outlook,331

gadget API, 641

Search page, 531, 538text messages, 539-540

Google Mobile News, 479iPhone

default Google applica-tions, 542

displaying driving direc-tions, 546

downloading Googleapplications, 542

Gmail, 543Google Calendar, 548Google Docs, 549-551Google Maps, 545Google News, 552Google Notebook, 552Google Reader, 553Google Talk, 551Google Web Search, 546iGoogle page, 554IM, 551Picasa Web Albums, 553reading blog feeds on,

553-554YouTube, 555

Mobile Sitemaps, 566number searches, 171photos, viewing on, 374Product Search for

Mobile, 26YouTube video

uploading, 402-403viewing, 395

cell ranges (GoogleSpreadsheets), 298-299

Change Background dialog(Google Presentations),312

chartsGoogle Finance, 487Google Presentations,

adding to, 315Google Spreadsheets, 303

chats (online)Gmail, 226-227Google Talk, 222-225iGoogle, 225Lively

avatar animotions, 247browsing virtual rooms,

244client downloads, 244

HTML, exporting infor-mation to, 327

iCal, exporting informa-tion to, 327

iPhone, 548multiple calendars, 324-

326views

Agenda view, 325customizing, 326multiple calendars, 326via other calendar appli-

cations, 327XML, exporting informa-

tion to, 327cameras (web), uploading

YouTube video from, 401capitalization (text)

searches, 76Caption slides (Google

Presentations), 310carets (^), exponent opera-

tor, 183categorizing blog postings

in Google Reader, 337cc (carbon copy), 199cc: operator, 204, 668cell phones

Android operating sys-tem, 558-559

blogs, reading feeds oniPhone, 553

Calendar events, receiv-ing on, 332

Google marketing strate-gies, 560

Google Mobilecreating blog posts on,

537-538directory services, 540,

555Gmail in, 535-536GOOG-411, 540, 555Google Calendars in,

537Google Maps in, 531-

534Google News in, 535joining, 530More menu, 538navigating home page,

530phone requirements, 530

chats (online) 685

Create New Room pane,249-250

designing avatars, 246Furniture & Things pane,

250logins, 244My Avatar pane, 246viewing conversations in

text view, 247viewing user profiles, 248whisper feature, 248

Checkout (Google). SeeGoogle Checkout

children, filtering searchcontent for, 90-91

choose operator, 183Chose Slide Layout dialog

(Google Presentations),311

Chrome (Google). SeeGoogle Chrome

Clear button, 357clipping web content via

Google Toolbar, 100cloaking web pages, 578Closed Collaboration

option (Google Knol), 119CNET news website, 84Code (Google). See Google

Codecode searches (Google), 25code swapping web pages,

578collaboration

Google Presentations, 318Google Sites, 525Google Spreadsheets, 306

Collage button, 358color, personalizing in

Blogger, 256-257columns (Google

Spreadsheets),inserting/deleting, 298

commentsblogs

limiting, 266moderating, 267spam, 267syndicating feeds, 269

YouTube, 386

copyrighted imagesearches, 351-353

Core Gadgets API, 641cos operator, 183cosecant operator, 183cosh operator, 184cosine operator, 183cotangent operator, 183CPC (cost per click), 123,

585CPM (cost-per-thousand-

impressions), AdWords,585

Crawl Stats page(Webmaster tools), 618

Create a Blog link(Blogger), 252

Create Event link(Calendar), 329

Create New Room pane(Lively), 249-250

Create New Site page(Google Sites), 520

Crop button, 363cropping pictures, 363csc operator, 183CSS (Cascading Style

Sheets), web page tags,573

currency, 187custom maps in My Maps

(Google Maps), 430, 433-434

custom search enginesAdSense ads, adding to,

613websites, adding to, 610-

613customizing

backgrounds, GooglePresentation themes,312-313

blogsadding page elements,

258-262changing templates, 256personalizing color, 256-


257Calendar views, 326

common words in searches,78

communities (online),Lively by Google, 27

company/security pages(Google Finance)

Blog Posts section, 484Discussions section, 484,

491Events section, 485Financials section, 485Key Metrics section, 483Key Stats & Ratios section,

485More Resources section,

485Officers and Directors

section, 485Recent Stories section, 484Related Companies sec-

tion, 484Stock Chart section, 484Summary section, 485

Comprehensive alerts, 103condensing notes in Google

Notebook, 98configuring

Calendar, 324Google Chrome, 674Google Earth view

options, 453-455Google Toolbar, 58search preferences, 89

contactsGmail

adding, 210-211groups, 212-213importing, 194, 211searches, 212sending messages to,

213-214viewing, 212

Google Talk, adding to,223

content filtering searches,90-91, 350

contextual targeting, 591conversations (Gmail), 192,

196converting units of meas-

ure, 186-187copying slide formats


686 chats (online)

Google Alerts, 104Google News, 471-472Google Toolbar, 63iGoogle

gadgets, 32-33themes, 35

placemarks (GoogleEarth), 460-461

Search page (GoogleMobile), 538

YouTube video player, 397

DDashboard

Blogger, posting from,262

Google Analytics, 622-623Mac, 25, 54Webmaster tools, 616

Dashboard Widgets (Mac),25

data units of measure, 187deep web searches, 19-20,

160-161define: operator, 174, 668definition searches

Google Glossary, 174Google Sets, 175what is search, 173-174

Delete Slide link (GooglePresentations), 311

deletingcolumns from Google

Spreadsheets, 298copyrighted images, 351Gmail messages, 201Google Alerts, 105labels from Gmail, 207notes from Google

Notebook, 101rows from Google

Spreadsheets, 298websites from Google

Index, 565YouTube video from

Favorites list, 388Desktop (Google). See

Google DesktopDiagnostics link

(Webmaster tools), 617directions (driving)

cell phones, displayingon, 534

YouTube videoiPod, 395PC, 393-395

driving directionscell phones, displaying

on, 534Google Earth, 457-459Google Maps

changing routes, 424faulty directions, 424-

425following, 422multiple-stop directions,

422printing directions, 424turn-by-turn directions,

421-422iPhone, displaying on,

546Duplicate Slide link


Eearnings per share (finan-

cial metrics), 486Earth (Google). See Google

EartheBay, Google Checkout, 508Edit tab (Google

Spreadsheets), 296editing

Google Alerts, 104Google Docs documents,

289-290Google Knol articles, 119Google Spreadsheets data,

298posts (blogs), 266web pages, 522-523

electricity, 187ellipses (…) operator, 84email, 191

addresses, adding toGoogle Presentations,314

blogs posting to, 265, 337contacts

adding, 211exporting to Gmail, 211importing to Gmail, 194

Google Earth, 457-459Google Maps

changing routes, 424faulty directions, 424-


422printing directions, 424turn-by-turn directions,

421-422iPhone, displaying on,

546directories

Best of the Web website,110

Google Directory, 108browsing categories in,

114category searches, 115development of, 110-111Google Web Search ver-

sus, 112listing searches, 113navigating, 113-115PageRanks in, 111-112web page submissions to,

111Google Mobile, 540, 555Open Directory Project,

110search engines versus,

108-110Yahoo! Directory, 110

Discussion Groups (GoogleGroups), 491-493

Discussions section (com-pany/security pages), 484,491

division (/) operator, 182Docs (Google). See Google

DocsDoctorow, Cory, Google

Book Search, 155doctors, finding, 500document servers, 17domain searches, 82doorway pages, 577downloading

Google Chrome, 674Google Desktop, 43web files via Google

Chrome, 677

email 687

Gmailadding contacts, 210-

211archiving messages, 207attachments, 199-200calendar events, adding

to Calendar, 330cc/bcc, 199cell phones,

sending/receiving on,535-536

chats, 226-227composing messages,

198-199contact groups, 212-213conversations, 192, 196deleting messages, 201exporting contacts, 194filtering incoming mes-

sages, 207-209forwarding messages,

198, 217iGoogle, 219inbox page, 194inbox searches, 202-205iPhone, 542-543importing contacts, 211message labels, 205reading messages in

another program, 215-216

replying to messages,197

retrieving messages fromPOP accounts, 214

“searching not sorting”concept, 192-193

sending Google Alerts toinbox, 104

sending messages, 199,213-214

signatures, 218spam, 209Switching to Gmail fea-

ture, 194unique features of, 192vacation mode, 218viewing contacts, 212virus scanning, 209

Google Alerts as plain-text messages, 104

exportingCalendar information,

327email contacts to Gmail,

211Google Docs documents

to Word, 284Google Notebook note-

books, 101Google presentations to

PowerPoint format, 309Google Spreadsheets to

Excel, 294medical report to Google

Health, 498photos (Picasa), 365Word documents to

Google Doc, 281-282

FF P/E (forward price/earn-

ings ratio), financial met-rics, 486

Facebook versusOpenSocial API, 654

fact searches, 176-177factorial (!) operator, 183fair use ruling, Google

Image Search, 352-353Favorites list (YouTube),

388feeds

blogs, 261AdSense in, 271, 592browsing in Google

Reader, 339deleting subscriptions in

Google Reader, 341importing to Google

Reader, 340reading on iPhone, 553renaming subscriptions

in Google Reader, 341searching in Google

Reader, 339subscribing to in Google

Reader, 338-340Google News feeds, read-

ing, 477RSS feeds

AdSense for Feeds, 592NewsGator, 650web page SEO, 573

Google Maps, 420messages

forwarding to otheraccounts, 217

reading in another pro-gram, 215-216

Outlook search bar(Google Desktop), 48

photos, 368POP accounts, retrieving

email from, 214“searching not sorting”

concept, 192-193sending, 199Switching to Gmail fea-

ture (Google), 194YouTube video, sharing,

391-392Email button, 358, 368embedding

maps on websites, 433YouTube video in web

pages, 397Enhanced Image Search

tool (Webmaster tools),620

events (Calendar)adding, 327-328

Gmail, 330Quick Add feature, 329

company events, 485invitations to, 333mobile phone notifica-

tions, receiving, 332Outlook, syncing with,

331websites, adding to, 334

Events section(company/securitypages), 485

exact phrase searches, 79Excel documents, export-

ing to GoogleSpreadsheets, 294

exclamation points (!), fac-torial operator, 183

excluding words fromsearches, 78

experimental searches, 25explicit subject matter,

YouTube video, 386exponent operators, 183Export button, 358, 365

688 email

site feeds (page elements),268, 599

fewer results searches(&num=x URL parameter), 88

File button (GoogleSpreadsheets), 296

file extension searches, 81file-type searches, 81, 88filename: operator, 204,

668filetype: operator, 81, 668filtering

image searches, 350incoming mail (Gmail),

207-209search content, 90-91

financial metrics52-week high/low, 486average volume, 485beta, 487earnings per share, 486F P/E (forward price/earn-

ings ratio), 486market capitalization,

486net income (profit, earn-

ings), 486net profit margin, 486operating income, 486operating margin, 486P/E (price/earnings ratio),

486return on average assets,

487return on average equity

(return on equity), 487revenue, 486trading volume, 485

financial searchesGoogle Finance

charts, 487company/security pages,

483-485Discussion Groups,

491-493financial metrics,

485-487graphs, 487Market Summary

section, 482navigating, 482-483portfolio tracking, 488-

490

formulas in GoogleSpreadsheets, 300-301

Formulas tab (GoogleSpreadsheets), 296

forwarding Gmail mes-sages, 198, 217

FotoFlexer application(OpenSocial API), 650

Free Web Search (Google).See Google Free WebSearch

from: operator, 204, 668FTC (Federal Trade

Commission) website, 173full-screen mode

Google Earth, 455YouTube, 385

function buttons (Picasa),357-358

functions in GoogleSpreadsheets, 302

Furniture & Things pane(Lively), 250

GG-Mapper website, 566gadgets

API extensions, 641code, writing, 644-645Core Gadgets API, 641creating, 642, 645-646defining, 640Desktop Gadgets API, 641GGE, 642-646Google Desktop sidebar

adding to, 52moving in, 54removing from, 53viewing in, 53

Google Gadget Directorywebsite, 640

Google Spreadsheets, 305Google support for, 640HTML, 640iGoogle

adding to, 31-32creating for, 37-38customizing in, 32-33rearranging in, 34removing from, 33

JavaScript, 640publishing, 643

Portfolios section, 482profile creation, 493Recent Quotes section,

482Sector Summary section,

482Stock Screener feature,

490-491Top Stories section, 482Trends section, 482

quotes, 482stocks, company/security

pages (Google Finance),483-485

Financials section (com-pany/security pages), 485

Find button (GoogleToolbar), 61

finding. See searchesFindIt @ link, 166Firefox web browser,

Google extensions, 25Flight Simulator mode

(Google Earth), 461-463flight status, tracking, 178Flixter application

(OpenSocial API), 650fonts (text), personalizing

in Blogger, 256-257foreign languages

Google News, changingin, 473

Preferences page (Google),selecting in, 89

searches in, 90Form tab (Google

Spreadsheets), 296formatting

Google Alerts, 104Google Spreadsheet data,

299-300text

Google Docs documents,284-285

Google Notebook notes,99

Google Presentations,314

web pagesGoogle Sites, 524-525SEO, 570

gadgets 689

web pages adding to viaGoogle Sites, 522

widgets versus, 54Gears (Google), 290, 306,

656-657application development,

659application support for,

660audience for, 660gears_init.js source files,

658Google Chrome, 679initializing, 658installing, 658web resources, 660

Generate robots.txt tool(Webmaster tools), 620-621

GGE (Google GadgetEditor)

gadgetscreating, 645-646publishing, 643writing code for, 644-

645navigating, 642

Gift CD button, 369Gmail, 191

account signup, 194calendar events, adding

to Calendar, 330cell phones,

sending/receiving on,535-536

chats, starting, 226-227contacts

adding, 210-211groups, 212-213importing, 194, 211searches, 212sending messages to,

213-214viewing, 212

conversations, 192, 196Google Alerts, sending to

inbox, 104iGoogle, 219inbox, 194


basic searches, 202search options, 202-203

iPhone, 542-543

multiple calculationoperations, 182

nesting equations, 182trigonometric functions,

183-184default Internet Explorer

search engine, settingas, 65

Gadget Directory website,640

gadget support, 640Google, Inc.

advertising revenues, 15business model, 10-11history of, 11-14mission statement, 10profits chart, 14public offering, 13publishing community

versus, 153-156revenues chart, 14stock prices, 13world headquarters

(Googleplex), 16hardware development,

560home page

entering search queries,71

I’m Feeling Lucky button,71

navigating, 70original home page, 13

mobile technology mar-keting strategies, 560

Preferences pageconfiguring search pref-

erences, 89displaying more results

per page, 92language selection, 89opening new results win-

dows, 92saving search prefer-

ences, 89search boxes, adding to

Adsense ads, 597-599search results pages

Cached pages link, 73extending searches, 75Note This link, 75omitted results, 74

messagesadding attachments,

199-200archiving, 207cc/bcc, 199composing, 198-199deleting, 201filtering incoming mail,

207-209forwarding, 198, 217labels, 205opening attachments,

200reading in another pro-

gram, 215-216reading, 195replying to, 197saving attachments, 200scanning attachments

for viruses, 209sending, 199signatures, 218starring, 205viewing attachments,

200POP accounts, retrieving

email from, 214“searching not sorting”

concept, 192-193spam, blocking, 209Switching to Gmail fea-

ture, 194unique features of, 192vacation mode, 218

Gmail button (GoogleToolbar), 59

GOOG-411 (GoogleMobile), 540, 555

GoogleAdvanced Search page,

85-87browsers, adding buttons

to, 65calculator feature, 181

advanced calculationfunctions, 182-183

basic calculation func-tions, 182

converting units of measure, 186-187

math/science constants,184-186

690 gadgets

OneBox specializedresults, 73

Other relevant pageslink, 73

page excerpts, 73page title links, 73related searches, 73search boxes, 72, 181-

184Search Within Results

link, 76Similar pages link, 73size (web pages), 73specialized searches

links, 72sponsored links, 73statistics bar, 72URL, 73viewing results, 71

Switching to Gmail fea-ture, 194

Universal Search, 73-74Web 2.0, 636-637website directory, 663-665

Google Alerts, 102Blog alerts, 103Comprehensive alerts,

103customizing, 104deleting, 105editing, 104Gmail inbox, sending to,

104Group alerts, 103HTML formatting, turn-

ing off, 104News alerts, 103plain-text email mes-

sages, 104subscribing to, 103Web alerts, 103

Google Analytics, 621account creation, 622Dashboard, 622-623reports of, 624

Google App Engine, 635Google Base

attributes, 131items

bulk uploads, 135-136searches, 131selling, 133-135

labels, 131overview, 130-131

Google Chrome, 672Basics tab, 674browsing via

Omnibox searches, 676tabbed browsing, 677

configuring, 674downloading, 674Google Docs operation in,

673Google Gears in, 679Incognito mode, 677installing, 674Minor Tweaks tab, 675Under the Hood tab, 675web files, downloading,

677web-based applications,

running, 678-679Google Code

developer tools, 628-634searches, 25

Google Desktop, 42Desktop sidebar, 51

adding gadgets to, 52displaying, 52moving gadgets in, 54removing gadgets from,

53viewing gadgets in, 53

Desktop Window, 51downloading, 43hard disk searches

advanced searches, 46basic searches, 44filtering results of, 46network searches, 49-50options for, 46viewing results of, 45

indexes, 43, 48Outlook search bar

(Microsoft), 48Timeline view, 47web searches, 51

Google Directory, 108categories

browsing, 114searches within, 115

development of, 110-111Google Web Search ver-

sus, 112listing searches, 113navigating, 113-115PageRanks in, 111-112web page submissions to,

111

Google Blog Search, 138Blogger Blog Search page,

140Google Blog Search page,

140listing blogs via, 139searches, 140


evaluating results from,141

fine-tuning, 142subscribing to search

results, 144Google bombing, 577Google Book Search, 148

additional information,finding via, 152

advanced searches, 149Andrews, Paul, 154content, viewing, 151Doctorow, Cory, 155Library Project, 147Partner Program, 146

Google Checkoutadvantages of, 508API, 514Buy Now button, 513-515buying items

account setup, 509adding items to shop-

ping cart, 509-510managing account, 510reviewing purchases, 510security, 511

eBay auctions, 508profitability, 507selling items, 511

account setup, 512collecting payments, 516evaluating payment serv-

ices, 513-514fee structure, 512Google AdWords integra-

tion, 513seller protection policy,

517withdrawing funds, 516

shopping cart integration,513

typical transaction exam-ple, 504-506

Google Directory 691

Google Docsbenefits of, 276documents

creating, 280editing, 289-290entering text, 284exporting to Word, 284formatting text in, 284-

285importing Word docu-

ments, 281-282inserting images into,

286inserting links into, 285inserting tables into, 286“locked” documents, 289posting to blogs, 290printing, 288publishing, 289saving, 283sharing, 288spell-checking text, 287templates, 280

file synchronization, 290folders, creating, 279Google Chrome, running

in, 673Google Gears, 290Google Spreadsheets Data

gadget API, 641iPhone, 549-551navigating, 279privacy, 277reasons for using, 277-278security, 277working offline, 290workspace, navigating,

282-283Google Earth. See also

Google Maps; Google Sky3D buildings option, 4503D terrain option, 452-

453Add a Placemark button,

460custom placemarks, 460-

461default view, 446driving directions, 457-

459Flight Simulator mode,

461-463interface of, 442layers, 459

replying to messages,493

starting new discussions,493

financial metrics52-week high/low, 486average volume, 485beta, 487earnings per share, 486F P/E (forward

price/earnings ratio),486

market capitalization,486

net income (profit, earn-ings), 486

net profit margin, 486operating income, 486operating margin, 486P/E (price/earnings

ratio), 486return on average assets,

487return on average equity

(return on equity), 487revenue, 486trading volume, 485

gadget API, 641graphs, 487Market Summary section,

482navigating, 482-483portfolio tracking, 488-

490Portfolios section, 482profile creation, 493Recent Quotes section,

482Sector Summary section,

482Stock Screener feature,

490-491Top Stories section, 482Trends section, 482

Google Free Web Search,608-610

Google GadgetsAPI extensions, 641Core Gadgets API, 641Desktop Gadgets API, 641gadgets

creating, 642, 645-646GGE, 642-646

location searches, 456-457

navigatingkeyboards, 445mouse, 444onscreen controls, 443-

444New Placemark dialog,

461Pan and Zoom naviga-

tion mode, 444placemarks, 450Play Tour button, 459POI (points of interest),

459versions of, 442views

full-screen mode, 455latitude/longitude grid,

455Overview map, 455printing, 456saving, 456setting preferences, 453-

454zooming in/out, 447, 450

Google Financecharts, 487company/security pages

Blog Posts section, 484Discussions section, 484,

491Events section, 485Financials section, 485Key Metrics section, 483Key Stats & Ratios sec-

tion, 485More Resources section,

485Officers and Directors

section, 485Recent Stories section,

484Related Companies sec-

tion, 484Stock Chart section, 484Summary section, 485

Discussion Groupsfinding discussions, 491rating messages, 492reading messages, 492

692 Google Docs

publishing, 643writing code for, 644-

645Google Gears. See Gears

(Google)Google Glossary, 174Google Groups

alerts, 103browsing, 232-233Discussion Groups

(Google Finance), 491-493

groupscreating, 240managing, 241sending invitations, 241

home page, 236message threads, starting,

238messages, reading, 236posting to, 238searches, 231-235subscribing to, 238unsubscribing from, 238Usenet newsgroups, 230viewing, 236

Google Health, 495doctor searches, 500hospital searches, 500medical histories, view-

ing, 498privacy, 501profiles

adding information to,497

creating, 496importing medical

records to, 498Read About Health Topics

link, 499security, 501

Google Image SearchAdvanced Image Search

page, 346-347basic searches, 346copyrighted images

deleting from searches,351

fair use ruling, 352-353lawsuits, 352-353

search resultsfiltering, 350removing images from,

351

displaying location mapson, 532

displaying satellite mapson, 533

displaying traffic infor-mation on, 533

finding local businesses,534

driving directionschanging routes, 424faulty directions, 424-


422printing, 424turn-by-turn directions,

421-422emailing maps, 420gadget API, 641info balloons, adding,

437iPhone, 542, 545linking to maps, 420live traffic conditions, 419map controls, adding,

436markers, adding, 437-438mashups, 429

custom maps, 430, 433-434

Google Maps API, 435-438

web searches, 439My Maps

custom maps, 430, 433-434

embedding maps onwebsites, 433

navigating, 411-413photos, mapping, 371-

372printing maps, 420satellite images

aerial views, 414-415street view photos, 417-

418searches

addresses, 408-409landmarks, 410web searches, 411

sharing maps, 420

saving, 350viewing, 348-349

Google IndexGoogle Sitemaps, 565-568websites

removing from, 565sitemap submissions to,

565submitting to, 564

Google Knolarticles

editing, 119rating, 117writing, 117-118

Closed Collaborationoption, 119

Moderated Collaborationoption, 119

Publish button, 118Revisions tab, 119searches in, 116-117

Google Labs, 24accessible searches (visu-

ally impaired), 25Dashboard Widgets for

Mac, 25experimental searches, 25Firefox extensions, 25Google code searches, 25Google Mars, 26Google Ride Finder, 26Google Sets, 26, 175Google Suggest, 26Google Trends, 27Lively by Google, 27Product Search for

Mobile, 26Google Maps. See also

Google Earth; GoogleMars; Google Ride Finder;Google Sky

animated maps, 437basic maps, creating, 435-

436businesses

adding to, 427searches, 425submitting location data,

136viewing, 426

cell phones, 531displaying driving direc-

tions on, 534

Google Maps 693

Street View button, 417-418

terrain maps, viewing,416

Google Mars, 26. See alsoGoogle Maps

Google Mobileblog posts, creating on,


555Gmail, 535-536GOOG-411, 540, 555Google Calendars in, 537Google Maps in, 531

displaying driving loca-tions, 534

displaying locationmaps, 532

displaying satellite maps,533

displaying traffic infor-mation, 533

finding local businesses,534

Google Mobile News, 479Google News in, 535home page, navigating,

530joining, 530More menu, 538phone requirements, 530Search page, 531, 538text messages, 539-540

Google Newsaccessing, 468Advanced News Search

link, 473-474, 477alerts, 103, 478all-image view, 468all-text view, 468articles

archive searches, 475-477

international news, 470reading in, 470searches, 473-477

cell phones, reading on,535

customizing, 471-472default view, 468feeds, reading, 477Google Mobile News, 479

presentationscreating, 308exporting to PowerPoint

presentations, 309importing PowerPoint

presentations to, 308-309

live presentations, 318online presentations,

319-320saving, 308

slidesadding to presentations,

311animation in, 316Blank slides, 310Caption slides, 310Chose Slide Layout dia-

log, 311Delete Slide link, 311Duplicate Slide link, 311Text slides, 310Title slides, 310Two Column slides, 310

speaker notes, printing,318

textadding to, 314formatting in, 314

themes, 311choosing, 312custom backgrounds,

312-313video, adding to, 316web addresses, adding to,

314web page links, adding

to, 314workspace, navigating,

309-310Google Product Search

functions, 122main page, 123searches


basic searches, 123best bargains, 129price comparisons via,

124results, 123-124

store inventories, upload-ing, 136

iPhone, 552languages, changing, 473navigating, 470News Archive Search link,

475sections of, 470

Google News button(Google Toolbar), 59

Google NotebookiPhone, 552managing, 100-101notebooks

adding sections to, 100creating, 99deleting sections from,

101deleting, 101exporting, 101moving sections in, 101organizing, 100public web pages, 101renaming, 100sharing, 101

notesadding web links, 99adding, 99condensing, 98deleting, 101formatting text, 99moving between sections,

101printing, 100-101viewing web links, 99

searches, 99web content in, 100

Google Notebook button(Google Toolbar), 60

Google Page Creator. SeeGoogle Sites

Google Presentationsaccessing, 308bulleted lists, adding to,

314Change Background dia-

log, 312charts, adding to, 315collaboration function,

318email addresses, adding

to, 314handouts, printing, 316images, adding to, 315incremental reveals, 316

694 Google Maps

Google Q&A, 177Google Reader

blog feedsbrowsing, 339deleting subscriptions,

341importing, 340renaming subscriptions,

341searches, 339subscribing to, 338-340

blog postingscategorizing, 337emailing, 337reading, 336sharing, 338

iPhone, 553Google Ride Finder, 26. See

also Google MapsGoogle Scholar, 158

advanced searchesAdvanced Search page,

165-166operators, 164

contentadding to, 167identifying, 159

deep web searches, 160-161

library access, 167library links, 166non-public information,

159-160print-only content, 160publishers and, 167results, 161

listing information, 163types of, 162-163uses for, 163

Scholar Preferences page,166

searches, 164websites, adding to, 166

Google Search button,adding to browsers, 65

Google Sets, 26, 175Google Sitemaps, 565-568Google Sites

collaborating in, 525templates, 524-525URL format in, 520

Google Suggest, 26Google Talk

blocking users, 223contacts, adding, 223iPhone, 551online status, changing,

225saving chat histories, 224sending files via, 224text-based chats, 222voice-based chats, 225

Google Toolbarbuttons

Access Google AccountFeatures button, 63

adding to, 60, 63Adjust Toolbar Options

button, 63AutoFill button, 61-62AutoLink button, 63Bookmark button, 60Find button, 61Gmail button, 59Google News button, 59Google Notebook button,

60“more buttons” button,

63Pop-Up Blocker button,

60removing from, 64SpellCheck button, 61

configuring, 58customizing, 63installing, 58search boxes, 59web content, clipping,

100Google Trends, 27Google Video, 403Google washing, 577Google Web Search

Google Directory versus,112

iPhone, 546Google.com button, adding

to browsers, 65Googleating, 577GoogleBot, 18-19Googlepedia: The Blog

website, 27

web pagesadding content to, 522-

523adding to websites, 523creating, 520editing, 522-523formatting, 524-525saving changes to, 523

websitesadding web pages to,

523creating multiple sites,

524Google Sky, 463. See also

Google EarthGoogle Spreadsheets

collaboration function,306

Edit tab, 296File button, 296Form tab, 296Formulas tab, 296functionality of, expand-

ing, 305gadgets, 305Google Gears, 306Print button, 296Revisions tab, 296Sort tab, 296spreadsheets

accessing, 294adding sheets to, 296cell ranges, 298-299charting data, 303creating, 294deleting columns, 298deleting rows, 298editing data, 298entering data, 297entering formulas, 300-

301entering functions, 302exporting to Excel, 294formatting data, 299-

300inserting columns, 298inserting rows, 298printing, 305saving, 294sorting data, 299

working offline, 306workspace, navigating,

295

Googlepedia: The Blog website 695

googol (mathematicalterm), 12

government informationsearches. See U.S.Government Search

graphicsblogs, adding to, 261Google Docs documents,

inserting into, 286Google Presentations,

adding to, 315graphs (Google Finance),

487Group alerts, 103group: operator, 234groups: operator, 668GSiteCrawler website, 566Gsitemap website, 566

Hhandouts (Google

Presentations), printing,316

hard disk searches viaGoogle Desktop

advanced searches, 46basic searches, 44filtering results of, 46network searches, 49-50options for, 46viewing results of, 45

has:attachment operator,204, 668

headers, adding to blogs,261

heading tags (HTML), webpages, 569-570, 573

health and well-being. SeeGoogle Health

hidden text in web pages,575

highlighted keywordsearches, 85

Hold button, 357home pages

GoogleI’m Feeling Lucky button,

71navigating, 70searches, entering

queries, 71

IM (instant messaging)Gmail, 226-227Google Talk

adding contacts, 223blocking users, 223changing online status,

225iPhone, 551saving chat histories,

224text-based chats, 222voice-based chats, 225

iGoogle, 225Lively

avatar animotions, 247browsing virtual rooms,

244client downloads, 244Create New Room pane,

249-250designing avatars, 246Furniture & Things pane,

250logins, 244My Avatar pane, 246viewing conversations in

text view, 247viewing user profiles, 248whisper feature, 248

imagesall-image view (Google

News), 468blogs, adding to, 261-263Enhanced Image Search


FotoFlexer application,650

Google Docs documents,inserting into, 286

Google Image SearchAdvanced Image Search

page, 346-347basic searches, 346copyrighted images, 351-

353fair use ruling, 352-353filtering search results,

350removing images from

search results, 351

Google Groups, 236personalized home pages.

See iGoogleUsenet newsgroup, 236

hospitals, finding, 500hosts (blogs), changing,

271-272HTC Dream (Android oper-

ating system), 558-559HTML (Hypertext Markup

Language)blogs, adding to, 261Calendar information,

exporting to, 327gadgets, 640Google Alerts, turning for-

mating off in, 104web pages

designs to avoid, 576heading tags, 569-570,

573hyperbolic cosine operator,

184hyperbolic functions (cal-

culator feature), 184hyberbolic sine operator,

184hyperbolic tangent opera-

tor, 184

II’m Feeling Lucky button

(Google home page), 71iCal, exporting Calendar

information to, 327iGoogle

chatting, 225gadgets

adding, 31-32creating, 37-38customizing, 32-33rearranging, 34removing, 33

Gmail in, 219RSS feeds, adding, 32tabs, adding, 34themes, 35viewing, 30

iGoogle page (iPhone), 554iLike application

(OpenSocial API), 650

696 googol (mathematical term)

saving search results,350

viewing search results,348-349

Google Presentations,adding to, 315

Picasa web albumsiPhone, 553mapping images, 371-

372sharing images, 373uploading to, 370viewing images on cell

phones, 374printing, 350RockYou application, 650-

651searches


basic searches, 346copyrighted image law-

suits, 352-353deleting copyrighted

images, 351fair use ruling, 352-353filtering results, 350removing images from,

351saving results, 350viewing results of, 348-

349Slide application, 650web pages

adding to via GoogleSites, 522

designs to avoid, 576SEO, 571

importingblog feeds to Google

Reader, 340email contacts to Gmail,

194, 211medical records into

Google Health, 498PowerPoint presentations

to Google Presentations,308-309

Word documents toGoogle Doc, 281-282

in: operator, 204, 668inanchor: operator, 83, 668

inverse trigonometric func-tions (calculator feature),183-184

invitationsCalendar events, 333Google Groups, sending

via, 241newsgroups, sending via,

241iPhone


blog feeds, reading on,553

driving directions, dis-playing, 546

Gmail, 542-543GOOG-411 (Google

Mobile), 555Google applications,

downloading, 542Google Calendar, 548Google Docs, 549-551Google Maps, 542, 545Google News, 552Google Notebook, 552Google Reader, 553Google Talk, 551Google Web Search, 546iGoogle page, 554IM, 551Picasa Web Albums, 553YouTube, 555

iPod, downloadingYouTube video to, 395

is: operator, 204, 668

J - KJavaScript

gadgets, 640page elements, 261web page designs to

avoid, 576

Key Metrics section (com-pany/security pages), 483

Key Stats & Ratios section(company/securitypages), 485

inblogtitle: operator, 142,668

inbound links (websites),increasing, 569

inbox searches (Gmail),202-205

Incognito mode (GoogleChrome), 677

incoming mail (Gmail), fil-tering, 207-209

incremental reveals(Google Presentations),316

Index (Google). See GoogleIndex

index servers, 17Index Stats page

(Webmaster tools), 618indexes (Google Desktop),

43, 48info balloons, adding to

map mashups (GoogleMaps), 437

info: operator, 84, 668inpostauthor: operator,

142, 668inposttitle: operator, 142,

668instant messaging. See IM

(instant messaging)insubject: operator, 234,

668international news, read-

ing via Google News, 470Internet Explorer, Google

as default search enginein, 65

intext: operator, 83, 668intitle: operator, 82, 668inurl: operator, 82, 668inverse cosecant operator,

184inverse cosine operator,

184inverse cotangent operator,

184inverse secant operator,

184inverse sine operator, 184inverse tangent operator,

184

Key Stats & Ratios section (company/security pages) 697

keyboardsFlight Simulator mode

commands (GoogleEarth), 463

Google Earth navigation,445

keywordsPPC advertising, 582searches, 85, 93-95stuffing, 577web pages


kids, filtering search con-tent for, 90-91

Knol (Google). See GoogleKnol

Llabel: operator, 204-206,

668labels

blogs, adding to, 261, 265Gmail messages

adding, 205deleting, 207

Google Base, 131Labs (Google). See Google

Labslandmarks, Google Map

searches, 410languages

Google News, changingin, 473

Preferences page (Google),selecting in, 89

searches in, 90Last.fm My Favorite Music

application (OpenSocialAPI), 650

latitude/longitude grid(Google Earth), 455

layers (Google Earth), 459less than symbol (<)

<ALT> tags, web pageSEO, 571

<META> tagsstuffing, 577web page SEO, 571-572

<TITLE> tags, web pageSEO, 572

lg operator, 184

Create New Room pane,249-250

Furniture & Things pane,250

whisper feature, 248ln operator, 184local businesses, finding

via cell phones, 534location maps, displaying

on cell phones, 532location searches (Google

Earth), 456-457location: operator, 668“locked” Google Docs doc-

uments, 289log operator, 184logarithm base 2 operator,

184logarithm base 10 opera-

tor, 184logarithm base e operator,

184logarithmic functions (cal-

culator feature), 184logos (blogs), 261Look Control (Google

Earth), 444

MMac, Dashboard Widgets,

25machine: operator, 669Manage Site Verification


managingblogs

comment spam, 267controlling access, 267-

268editing posts, 266limiting comments, 266moderating comments,

267notebooks (Google

Notebook), 100-101map controls (Google Maps

API), 436

library links (GoogleScholar), 166

limiting comments (blogs),266

lines/shapes, drawing oncustom maps (GoogleMaps), 432

link bombing, 577link lists (blogs), 261link: operator, 84, 668links

blogs, adding to, 263Google Docs documents,

inserting into, 285Google Maps, 420inbound links (websites),

increasing, 569link farms, 578outbound links, web page

designs to avoid, 576specific page link

searches, 84text searches, 83web pages


matching to queries, 21outbound links, 576SEO (search engine opti-

mization), 571websites

increasing inbound links,569

traffic analysis, 618YouTube video, 396

Linux Google search, 180lists (blogs), 261live presentations (Google

Presentations), 318Lively, 27

avatarsanimotions, 247designing, 246My Avatar pane, 246

client downloads, 244logins, 244text view, viewing conver-

sations in, 247user profiles, viewing, 248virtual rooms

browsing, 244

698 keyboards

mapsGoogle Maps, 408. See

also Google Mars;Google Ride Finder;Google Sky

adding businesses to,427

address searches, 408-409

aerial views, 414-415animated maps, 437basic maps, 435-436business searches, 425custom maps, 430, 433-

434driving directions, 421-

425emailing maps, 420info balloons, 437landmark searches, 410linking to maps, 420live traffic conditions,

419map controls, 436markers, 437-438mashups, 429-430, 433-

439My Maps, 430, 433-434navigating, 411-413printing maps, 420satellite images, 414-

418sharing maps, 420street view photos, 417-

418terrain maps, 416web searches, 411

location maps, displayingon cell phones, 532

satellite maps, displayingon cell phones, 533

market capitalization(financial metrics), 486

Market Summary section(Google Finance), 482

Mars (Google), 26. See alsoMaps (Google)

mashups (maps), 429custom maps

collaborting on, 434creating, 430, 433sharing, 433

Google Groupsposting to, 238reading, 236starting new threads,

238IM

Google Talk, 551iPhone, 551

text messages (GoogleMobile), 539-540

<META> tags, 571-572, 577Microsoft Google search,

180Minor Tweaks tab (Google

Chrome), 675mirror websites, 578missing word searches, 80Mobile Product Search, 26mobile devices


blogs, reading feeds oniPhone, 553

Calendar events, receiv-ing on, 332

Google marketing strategies, 560






530phone requirements, 530Search page, 531, 538text messages, 539-540




Google Mapsanimated maps, 437basic maps, 435-436info balloons, 437map controls, 436markers, 437-438

web searches, 439matching web pages to

queries, 20mathematical constant

searches, 184-186mathematics, units of

measure conversions, 187medical records, exporting

to Google Health, 498medicine. See Google

Healthmerchant reviews (Google),

127-129messages

Gmailadding attachments,

199-200archiving, 207cc/bcc, 199cell phones, 535-536composing, 198-199conversations, viewing,

196deleting, 201filtering incoming mail,

207-209forwarding, 198, 217labels, 205opening attachments,

200reading, 195, 215-216replying to, 197saving attachments, 200sending, 199, 213-214signatures, 218starring, 205viewing attachments,

200Google Finance

Discussion Groupsrating in, 492reading in, 492replying to, 493

mobile devices 699



553-554YouTube, 555




Mobile Sitemaps, 566Mobile Web Index, 566mod operator, 183Moderated Collaboration

option (Google Knol), 119moderating comments

(blogs), 267modulo (%) operator, 183“more buttons” button

(Google Toolbar), 63More menu (Google

Mobile), 538More Resources section

(company/securitypages), 485

more results searches(&num=x URL parame-ter), 88

most recent resultssearches (&as_qdr=m#URL parameter), 88

mouse, Google Earth navi-gation, 444

Move control (GoogleEarth), 444

movie: operator, 669

net income (profit, earn-ings), financial metrics,486

net profit margin (finan-cial metrics), 486

network searches, GoogleDesktop, 49-50

New Placemark dialog(Google Earth), 461

News alerts, 103News Archive Search link

(Google News), 475news feeds (Google News),

reading, 477news stories

Google Health, readingin, 499

Google Newsarchive searches, 475-

477cell phones, 535international news, 470iPhone, 552reading, 470searches, 473-477

NewsGator application,650

NewsGator application(OpenSocial API), 650

newsgroupsbrowsing, 232-233groups

creating, 240managing, 241sending invitations, 241

message threads, starting,238

messages, reading, 236posting to, 238searches, 231-235subscribing to, 238unsubscribing from, 238Usenet

article archives, 230browsing, 233home page, 236

viewing, 236newsreels, adding to blogs,

261NexTag, 122North button (Google

Earth), 444

movinggadgets in Google

Desktop sidebar, 54Google Notebook notes

between sections, 101photos (Picasa), 358

multiple-stop driving direc-tions (Google Maps), 422

multiplication (X) opera-tor, 182

musiciLike application, 650Last.fm My Favorite

Music application, 650My Avatar pane (Lively),

246My Maps (Google Maps)

custom mapscollaborating on, 434creating, 430, 433sharing, 433

websites, embeddingmaps on, 433

NName Your Blog page

(Blogger), 253name seaches, 170-171narrowing focus of

searchesAdvanced Search page

(Google), 85-87body text searches, 83domain searches, 82file type searches, 81highlighted keyword

searches, 85link text searches, 83number range searches,

84page information

searches, 84page title searches, 82related page searches, 84similar page searches, 84specific page link

searches, 84URL searches, 82, 87-88

navigatingGoogle Directory, 113-115Google Maps, 411-413

nesting equations, 182

700 mobile devices

Note This link (searchresults pages), 75

Notebook (Google). SeeGoogle Notebooks

nth root of (root) operator,183

numbering systems, 187numbers

calculator feature(Google), 181

advanced calculationfunctions, 182-183

basic calculation func-tions, 182

converting units of meas-ure, 186-187

math/science constants,184-186

multiple calculationoperations, 182

nesting equations, 182trigonometric functions,

183-184math/science constant

searches, 184-186searches, 84, 178-179units of measure, convert-

ing, 186-187

OOCLC (Online Computer

Library Center) project,153, 160

off-color pictures, 362Officers and Directors sec-

tion (company/securitypages), 485

Official Google Blog web-site, 27

Official Google WebmasterCentral Blog website, 624

Official Google WebmasterHelp group website, 624

omitted search results, 74Omnibox (Google

Chrome), searches via,676

OneBox specialized results(search results pages), 73

Overview map (GoogleEarth), 455

Overview page (Webmastertools), 616

PP/E (price/earnings ratio),

financial metrics, 486Page Creator (Google). See

Google Sitespage excerpts (search

result page), 73page information searches,

84page link searches (spe-

cific), 84page title links (search

result page), 73page title searches, 82Page, Larry, 11PageRank (web pages), 21-

22Google Directory listings,

111-112inbound links to web

pages, increasing, 569increasing

<ALT> tags, 571authoritative content,

574deliberate practices to

avoid, 577designs to avoid, 574-

576formatted text, 570hierarchical organiza-

tion, 569-570HTML heading tags, 573important site informa-

tion, 570keywords, 570<META> tags, 571-572RSS feeds, 573text versus images, 571text versus links, 571<TITLE> tags, 572updates, 573

matching web pages toqueries, 21

online chats via Lively, 27avatars

animotions, 247designing, 246

client downloads, 244conversations, viewing in

text view, 247Create New Room pane,

249-250Furniture & Things pane,

250logins, 244My Avatar pane, 246user profiles, viewing, 248virtual rooms, browsing,

244whisper feature, 248

online payment services.See Google Checkout

online presentations(Google Presentations),319-320

online status (Google Talk),changing, 225

Open Directory Project, 110Open WorldCat database,

160OpenSocial API, 641, 648

availabile applicationsfor, 650-653

Facebook versus, 654OpenSocial Directory

website, 651OpenSocial Foundation

website, 648website support for, 649

operating income (finan-cial metrics), 486

operating margin (finan-cial metrics), 486

OR operator, 77, 204, 669Order Prints button, 358Other relevant pages link

(search results pages), 73outbound links (web

pages), designs to avoid,576

Outlook (MS), syncing cal-endar events with, 331

Outlook search bar (GoogleDesktop), 48

oversized web pages, 576

PageRank (web pages) 701

Pages with External Linksreport (Webmaster tools),618-619

Pages with Internal Linksreport (Webmaster tools),618

Pan and Zoom navigationmode (Google Earth), 444

parental controls, filteringsearch content, 90-91

parentheses ( ( ) ) operator,204, 667

pay-per-click (PPC) model,123

payment services (online).See Google Checkout

payments, collecting(Google Checkout), 516

PC, YouTube videodownloading to, 393-395uploading, 399-401

people searchesnames, 170-171personal information,

172-173phone numbers, 171

percentage symbol (%),modulo operator, 183

Perfect 10 website, GoogleImage Search lawsuit, 352

performanceAdSense ads, monitoring,

587, 600websites, improving in,

624peripherals, Google Earth

navigationkeyboards, 445mouse, 444

personal informationsearches (people), 172-173

personalized Home pages.See iGoogle

personalized searches ver-sus pure searches, 39

phones (cell)Android operating sys-

tem, 558-559blogs, reading feeds on

iPhone, 553Calendar events, receiv-

ing on, 332

PhoneBook searches, 170-171

phonebook: operator, 669photos

all-image view (GoogleNews), 468

blogs, adding to, 263CDs/DVDs, burning to,

369-370cropping, 363emailing, 368Enhanced Image Search


exporting, 365FotoFlexer application,

650Google Docs documents,

inserting into, 286Google Presentations,

adding to, 315off-color photos, 362Picasa web albums

iPhone, 553mapping photos, 371-

372sharing photos, 373uploading to, 370viewing photos on cell

phones, 374placemarks (custom

maps), adding to, 432printing, 366-367red eye removal, 363renaming, 359resizing, 366RockYou application, 650-

651saving, 365-366searches for, 356Slide application, 650special effects, 364-365web pages



Picasafunction buttons, 357-358photos

brightness, 360-361burning to CDs/DVDs,

369-370

Google marketing strate-gies, 560






530phone requirements, 530Search page, 531, 538text messages, 539-540






553-554YouTube, 555




702 Pages with External Links report (Webmaster tools)

cropping, 363emailing, 368exporting, 365moving, 358off-color, 362printing, 366-367red eye removal, 363renaming, 359resizing, 366saving, 365-366special effects, 364-365

picture library, 356Prints and Products dia-

log, 367search boxes, 358searches for, 356web albums

iPhone, 553mapping photos, 371-

372sharing photos, 373uploading photos to, 370viewing photos on cell

phones, 374zoom slider control, 358

placemarkscustom maps (Google

Maps), 432Google Earth, creating,

450, 460-461plain-text email messages,

Google Alerts as, 104Play Tour button (Google

Earth), 459playlists (YouTube), 389-

392plus sign (+) operator, 667POI (points of interest),

Google Earth, 459polls, adding to blogs, 261POP email accounts

forwarding Gmail to, 217reading Gmail in, 215-

216retrieving email from, 214

pop-up blockers (GoogleToolbar), 60

portfolio tracking (GoogleFinance), 488-490

Portfolios section (GoogleFinance), 482

creating ads, 586-587determining costs of,

585monitoring ad

performance, 587keywords in, 582placing in context, 583revenue sharing, 584

Preferences page (Google)language selection, 89more results per page, dis-

playing, 92new results windows,

opening, 92search preferences, 89

Presentations (Google). SeeGoogle Presentations

Preview Template link(Blogger), 253

price-comparison websites,122-129

Print button, 296, 366printing

driving directionsGoogle Earth, 459Google Maps, 424

Google Docs documents,288

Google Earth views, 456Google Maps, 420Google Notebook notes,

100-101Google Spreadsheets, 305handouts (Google

Presentations), 316images, 350photos (Picasa)

online print services, 367personal printers, 366

speaker notes (GooglePresentations), 318

privacyGoogle Checkout, 511,

517Google Docs, 277Google Health, 501

Product Search (Google).See Google ProductSearch

profilesblogs, 261Google Finance, creating

in, 493Google Health, 496-498

posts (blogs)cell phones, creating on,

537-538comments

limiting, 266moderating, 267spam, 267syndicating feeds, 269

editing, 266Google Docs documents,

adding, 290Google Groups, 238Google Reader

categorizing in, 337emailing in, 337reading in, 336sharing in, 338

images, adding, 263labels, adding, 265links, adding, 263newsgroups, 238posting via

Dashboard (Blogger),262

email, 265video, adding, 264viewing, 254-255

PowerPoint presentations,importing/exportingGoogle Presentations to,308-309

PPC (pay-per-click) adver-tising, 123

AdSenseadding Google search

boxes to ads, 597-599adding to site feeds, 599adding to websites, 594-

596AdSense for Search, 591-

592applying to, 593-594determining revenues

from, 592Google AdSense for

Content, 590-591monitoring ad perform-

ance, 600tips for improving rev-

enues, 601-603AdWords, 581

CPC, 585CPM, 585

profiles 703

Publish button (GoogleKnol), 118

publishinggadgets, 643Google Docs documents,

289publishing community ver-

sus Google, Inc., 153-156pure searches versus per-

sonalized searches, 39

Q - Rquantity units of measure,

187queries, matching web

pages to, 20Quick Add feature

(Calendar), 329Quick Capture page

(YouTube), 401QuickList (YouTube),

adding video to, 387“ (quotation marks)

“ (quotes) operator, 204,667

exact phrase searches, 79quotes (stock)

Recent Quotes section(Google Finance), 482

searches, 482

R&D (research and devel-opment). See Google Labs

ranges (cells), GoogleSpreadsheets, 298-299

ranking search results, 20-22

ratingGoogle Knol articles, 117messages, Google Finance

Discussion Groups, 492YouTube video, 385

Read About Health Topicslink (Google Health), 499

readingblog postings in Google

Reader, 336Gmail messages on other

programs, 215-216

revenueAdSense ads

determining revenuefrom, 592

tips for improving, 601-603

financial metrics, 486PPC advertising, sharing,

584Revisions tab

Google Knol, 119Google Spreadsheets, 296

Ride Finder (Google), 26.See also Google Maps

robots.txt filesAnalyze robots.txt tool

(Webmaster tools), 620Generate robots.txt tool

(Webmaster tools), 620-621

sitemap submissions toGoogle via, 567

RockYou application(OpenSocial API), 650-651

root (nth root of) operator,183

Rotate clockwise button,357

Rotate control (GoogleEarth), 444

Rotate counter-clockwisebutton, 357

rows (GoogleSpreadsheets),inserting/deleting, 298

rphonebook: operator, 669RSS (Really Simple

Syndication) feeds, 138AdSense for Feeds, 592Google Blog Search sub-

scriptions to, 144iGoogle, adding to, 32NewsGator application,

650web page SEO, 573

SSafeSearch content filter

tool, 90-91, 608-609safesearch: operator, 669

Recent Quotes section(Google Finance), 482

Recent Stories section(company/securitypages), 484

red eye (pictures), 363refining searches, word

order, 77Related Companies section

(company/securitypages), 484

related page searches, 84related searches (search

results pages), 73related: operator, 84, 669Remove URL tool

(Webmaster tools), 620removing

buttons from GoogleToolbar, 64

gadgets fromGoogle Desktop sidebar,

53iGoogle, 33

websites from GoogleIndex, 565

renamingfiles, 359notebooks (Google

Notebook), 100photos (Picasa), 359

replying toGmail messages, 197Google Finance

Discussion Group mes-sages, 493

research and development(R&D). See Google Labs

resizing photos (Picasa),366

results (searches)Google Product Search,

123-124ranking, 21-22

return on average assets(financial metrics), 487

return on average equity(return on equity), finan-cial metrics, 487

704 Publish button (Google Knol)

Satellite button (GoogleMaps), 414

satellite imagesaerial views, 414-415cell phones, displaying

on, 533street view photos, 417-

418saving

chat histories (GoogleTalk), 224

driving directions, GoogleEarth, 459

Gmail attachments, 200Google Docs documents,

283Google Earth views, 456Google Spreadsheets, 294image search results, 350notes to Google

Notebook, iPhone, 553photos (Picasa), 365-366presentations in Google

Presentations, 308search preferences, 89search results, 95web pages in Google

Sites, 523YouTube video

adding video to Favoriteslist, 388

adding video to playlists,389-390

adding video toQuickList, 387

viewing playlists, 390Scholar (Google). See

Google ScholarScholar Preferences page

(Google Scholar), 166scholarly information

searches, 158advanced searches, 164-

166content, identifying, 159library links, 166non-public information,

159-160print-only content, 160results, 161

listing information, 163types of, 162-163uses for, 163

AdSense for Feeds, 592AdSense for Search, 591-

592advanced search opera-

tors list, 667-669Advanced Search page

(Google), 85-87after:year/month/day

operator, 204allinanchor: operator, 83allintext: operator, 83allintitle: operator, 82allinurl: operator, 82“and” in, 77articles

Google Knol, 116Google News, 473-477

asterisks (*), whole-wordwildcards, 80

author: operator, 234automatic word stem-

ming, 79bargains, Google Product

Searches, 122-129bcc: operator, 204before:year/month/day

operator, 204blogs

Google Blog Search, 138-144

Google Reader, 339body text, 83books, Google Book

Search, 146-152cache: operator, 85capitalization, 76cc: operator, 204common words, 78configuring, 89content filtering, 90-91custom search engines,

adding to websites, 610-613

customizing, 89deep web searches, 19-20,

160-161define: operator, 174doctors, 500domains, 82ellipses (…) operator, 84exact phrases, 79excluding words from, 78experimental searches, 25extending, 75facts, 176-177

Schoogle/Schoogling, 158scientific constant

searches, 184-186scrapper sites, 578search boxes

AdSense ads, adding to,597-599

search results pages, 72,181-187

search enginesdirectories versus, 108-110spamming, 577

Search page (GoogleMobile), 531, 538

search results pages(Google)

Cached pages link, 73extending searches, 75Gmail searches, 202more results per page, dis-

playing, 92new results windows,

opening, 92Note This link, 75omitted results, 74OneBox specialized

results, 73Other relevant pages link,

73page excerpts, 73page title links, 73related searches, 73search boxes, 72, 181-184Search Within Results

link, 76Similar pages link, 73size (web pages), 73specialized searches links,

72sponsored links, 73statistics bars, 72URL, 73viewing results, 71

Search Within Results link(search results pages), 76

searches&as_filetype=xxx URL

parameter, 88&as_qdr=m# URL param-

eter, 88&num=x URL parameter,

88accessible searches (visu-

ally impaired), 25

searches 705

fewer results (&num=xURL parameter), 88

file extensions, 81file types, 81, 88filename: operator, 204filetype: operator, 81financial searches

Google Finance, 482-493stocks, 483-485

Find button (GoogleToolbar), 61

foreign languagesearches, 90

from: operator, 204Gmail


basic searches, 202contacts, 212options for, 202-203“searching not sorting”

concept, 192-193Google Base items, 131Google Chrome, 676-677Google code searches, 25Google Directory, 113-115Google Free Web Search,

608-610Google Groups, 231-235Google Groups, 231Google home page, 70-71Google Knol, 116-117Google Maps

addresses, 408-409businesses, 425-427driving directions, 421-

425emailing, 420landmarks, 410linking to, 420live traffic conditions,

419mashups, 439navigating, 411-413printing, 420satellite images, 414-

418web searches, 411

Google Notebook, 99Google search results

pagesCached pages link, 73displaying more results

per page, 92

deleting copyrightedimages, 351

fair use ruling, 352-353filtering results, 350removing images from,

351saving results, 350viewing results of, 348-

349in: operator, 204inanchor: operator, 83index of, 20info: operator, 84insubject: operator, 234Internet Explorer, Google

as default search enginein, 65

intext: operator, 83intitle: operator, 82inurl: operator, 82is: operator, 204keyword searches, 93-95label: operator, 204-206link text, 83link: operator, 84local businesses via cell

phones, 534location searches (Google

Earth), 456-457mathematical constant

searches, 184-186methodology of, 93minus operator (-), 78,

204missing word searches, 80more results (&num=x

URL parameter), 88most recent results

(&as_qdr=m# URLparameter), 88

narrowing focus ofAdvanced Search page

(Google), 85-87body text searches, 83domain searches, 82file type searches, 81highlighted keyword

searches, 85link text searches, 83number range searches,

84page information

searches, 84

Gmail searches, 202extending searches, 75Note This link, 75omitted results, 74OneBox specialized

results, 73opening new results win-

dows, 92Other relevant pages

link, 73page excerpts, 73page title links, 73related searches, 73search boxes, 72, 181-

183Search Within Results

link, 76Similar pages link, 73size (web pages), 73specialized searches

links, 72sponsored links, 73statistics bar, 72URL, 73viewing results, 71

Google Sets, 26Google Suggest, 26Google Toolbar, 59Google Trends, 27Google Web Search

Google Directory versus,112

iPhone, 546group: operator, 234hard disk searches via

Google Desktopadvanced searches, 46basic searches, 44filtering results of, 46network searches, 49-50options for, 46viewing results of, 45

has:attachment operator,204

highlighted keywords, 85hospitals, 500images


basic searches, 346copyrighted image law-

suits, 352-353

706 searches

page title searches, 82related page searches,

84similar page searches,

84specific page link

searches, 84URL searches, 82, 87-88

network searches, GoogleDesktop, 49-50

newsgroups, 231-235number ranges, 84numbers, 178-179omitted results, 74Omnibox searches

(Google Chrome), 676OR operator, 77, 204page information, 84page titles, 82parentheses ( ( ) ) opera-

tor, 204people

names, 170-171personal information,

172-173phone numbers, 171

personalized searches ver-sus pure searches, 39

Preferences page (Google),89

process, 17Product Search for

Mobile, 26quotation marks (“) in, 79quotes (“) operator, 204quotes (stocks), 482related pages, 84related searches (search

results pages), 73related: operator, 84results, ranking, 20-22safety, 90-91saving results, 95scholarly information,

158advanced searches, 164-

166content, identifying, 159library links, 166non-public information,

159-160print-only content, 160results, 161-163

Sector Summary section(Google Finance), 482

securityGmail, 209Google Checkout, 511,

517Google Docs, 277Google Health, 501Google Toolbar, 60pop-up blockers, 60

Select Email dialog, 368selling/buying items

online. See Google Base;Google Checkout

SEO (search engine opti-mization)

<ALT> tags, 571authoritative content, 574deliberate practices to

avoid, 577designs to avoid, 574-576formatted text, 570hierarchical organization,

569-570HTML heading tags, 573important site informa-

tion, 570inbound links, 569keywords, 570<META> tags, 571-572professional SEO, 578-579RSS feeds, 573text versus

images, 571links, 571

<TITLE> tags, 572updates, 573

Set Crawl Rate tool(Webmaster tools), 620

Set Geographic Target tool(Webmaster tools), 620

Set Preferred Domain tool(Webmaster tools), 620

Sets (Google), 26, 175shapes/lines, drawing on

custom maps (GoogleMaps), 432

sharingblog postings in Google

Reader, 338custom maps (Google

Maps), 433Google Docs documents,

288

scientific constantsearches, 184-186

“searching not sorting”concept (Gmail), 192-193

servers, 17similar pages, 84similar words in, 79similar: operator, 84site: operator, 82specific page links, 84stocks, 483-485stop words, 78subject: operator, 204synonyms in, 79technology, 179-180text-message searches,

539-540tilde operator (~), 79to: operator, 204travel, 178U.S. Government Search,

179-181Universal Search, 73-74University Search, 180URLs, 82, 87-88weather, 177web pages

database, 18-19increasing inbound links,

569increasing PageRank,

569SEO, 569-579

web searches via GoogleDesktop, 51

websitesincreasing inbound links,

569increasing PageRank,

569SEO, 569-579

whole-word wildcards (*),80

word order, 77words not appearing side

by side, 80words/definitions

Google Glossary, 174Google Sets, 175what is search, 173-174

YouTube, 382sec operator, 183secant operator, 183

sharing 707

Google Maps, 420Google Notebook note-

books, 101photos (Picasa)

burning to CDs/DVDs,369-370

email, 368Picasa web albums, 373

YouTube video, 391-392shopping (online). See also

Google BaseGoogle Product Search,

122advanced searches, 125-

127basic searches, 123best bargains, 129main page, 123price comparisons, 124search results, 123-124

merchant reviews(Google), 127-129

payment services. SeeGoogle Checkout

Shopping.com website,122

shopping cart integration(Google Checkout), 509-510, 513

side by side, words notappearing (searches), 80

signatures, Gmail mes-sages, 218

similar page searches, 84Similar pages link (search

results pages), 73similar words in searches,

79sin operator, 183sine operator, 183sinh operator, 184site feeds (blogs), 268, 599Site Magellan website, 566site: operator, 82, 669Sitelinks report

(Webmaster tools), 618Sitemap link (Webmaster

tools), 619SitemapDoc website, 566

website, 648website support for, 649

software developmentGoogle API, 627

Google App Engine, 635Google Code, 628-634

Web 2.0, 636-637sorting Google

Spreadsheets data, 296,299

source: operator, 669spam

blog comments, 267Gmail, 209spamdexing, 577

speaker notes (GooglePresentations), printing,318

special effects (pictures),364-365

specialized searches links(search results pages), 72

specific page link searches,84

spell-checkingAutoFix spell checker, 61Google Docs documents,

287SpellCheck button

(Google Toolbar), 61splash pages (web pages),

575sponsored links (search

result page), 73Spreadsheets (Google). See

Google Spreadsheetssqrt (square root) operator,

183Star button, 357star maps. See Google Skystarred Gmail messages,

205Statistics & Data tab

(YouTube), 386statistics bar (search results

pages), 72Stock Chart section (com-

pany/security pages), 484Stock Screener feature

(Google Finance), 490-491stock searches, 483-485

sitemaps (websites)creating, 566Google Index, submitting

to, 565Google Sitemaps, 565-568Google submissions via

robots.txt files, 567Mobile Sitemaps, 566website traffic analysis,

619SitemapsPal website, 566SiteSearch search boxes

adding to websites, 609-610

size (web pages), searchresults pages, 73

Sky (Google), 463. See alsoGoogle Earth

slashes (/), division opera-tor, 182

Slide application(OpenSocial API), 650

slides (GooglePresentations)

Blank slides, 310Caption slides, 310Chose Slide Layout dia-

log, 311Delete Slide link, 311Duplicate Slide link, 311presentations

adding to, 311animation in, 316

Text slides, 310Title slides, 310Two Column slides, 310

slideshowsblogs, 261RockYou application, 650-

651Slide application, 650web pages, adding to via

Google Sites, 523social networking

Facebook, 654OpenSocial API

available applicationsfor, 650-653

Facebook versus, 654OpenSocial Directory

website, 651OpenSocial Foundation

708 sharing

stocksGoogle Finance

portfolio tracking, 488-490

Stock Screener feature,490-491

searches, 483-485stocks: operator, 483, 669stop words in searches, 78store inventories

business location data,136

uploading, 136store: operator, 127, 669street view photos (satellite

images), 417-418subject: operator, 204, 669submitting

sitemaps to Google viaGoogle Sitemaps, 565-

568robots.txt files, 567

websites to Google viaGoogle Index, 564

Subscriber Stats page(Webmaster tools), 618

subscribing toblog feeds, 261, 341Google Alerts, 103Google Groups, 238Google News alerts, 478Google Reader blog feeds,

338-340newsgroups, 238YouTube video, 387

subtraction operator (-), 78,182, 204, 667

Suggest (Google), 26Summary section (com-

pany/security pages), 485Switching to Gmail feature

(Google), 194synchronizing

Calendar events withOutlooks, 331

Google Docs files, 290syndicating blogs, 268-269synonyms in searches, 79

Presentations), 310text view (Lively), viewing

conversations in, 247text-based chats (Google

Talk), 222text message searches, 539-

540themes

Google Presentations,311-313

iGoogle, 35threads (messages), start-

ing inGoogle Groups, 238newsgroups, 238

tilde (~) operator, 79, 667Timeline view (Google

Desktop), 47Title slides (Google

Presentations), 310<TITLE> tags, 572titles

searches, 82web pages, lengths in,

573to: operator, 204, 669Toolbar (Google). See

Google ToolbarToolStep BizX application

(OpenSocial API), 650Top Search Queries page

(Webmaster tools), 618Top Stories section (Google

Finance), 482trading volume (financial

metrics), 485traffic (vehicles), display-

ing information oncell phones, 533Google Maps, 419

traffic (websites), analysisdiagnostic information,

617Google Analytics, 621

account creation, 622Dashboard, 622-623reports of, 624

link information, 618-619sitemap information, 619statistical information,

618Webmaster tools, 616-621

Ttabbed browsing (Google

Chrome), 677tables inserting into

Google Docs, 286tabs, adding to iGoogle, 34tags (Gmail), 192Talk (Google). See Google

Talktan operator, 183tangent operator, 183tanh operator, 184Taylor, Nick, publishing

community versusGoogle, Inc., 154

technology searches, 179-180

templatesBlogger

changing in, 256choosing in, 253

Google Doc, 280Google Sites, 524-525

terrain maps, viewing inGoogle Maps, 416

textall-text view (Google

News), 468analysis, matching web

pages to queries, 21AutoFix spell checker, 61blogs, adding to, 261body text searches, 83Google Docs documents

formatting in, 284-285spell-checking in, 287

Google Notebook notes,formatting in, 99

Google Presentations, for-matting in, 314

highlighted keywordsearches, 85

link text searches, 83SpellCheck button

(Google Toolbar), 61web pages


hidden text, 575SEO, 570-571

Text slides (Google

traffic (websites), analysis 709

travelsearches, 178VirtualTourist application,

650Trends (Google), 27Trends section (Google

Finance), 482trigonometric functions

(calculator feature), 183-184

turn-by-turn driving direc-tions, Google Maps, 421-422

Two Column slides (GooglePresentations), 310

UU.S. Government Search,

179-181Under the Hood tab

(Google Chrome), 675under: operator, 669undocking gadgets from

Google Desktop sidebar,54

units of measure, convert-ing, 186-187

Universal Search, 73-74,179-180

UNIXBSD UNIX, 180Google search, 180

unsubscribing fromGoogle Groups, 238newsgroups, 238

updates, web page SEO,573

uploadingbulk items (Google Base),

135-136sitemaps to Google via

Google Sitemaps, 565-568

robots.txt files, 567websites to Google via

Google Index, 564YouTube video

cell phones, 402-403PC, 399-401webcams, 401

rating video, 385saving in, 387-390searches, 382sharing in, 391-392Statistics & Data tab,

386subscribing to video, 387uploading video from cell

phones, 402-403uploading video from

PC, 399-401uploading video from

webcams, 401video pages, 383video player, 384-386viewing playlists, 390viewing video full-screen,

385viewing video on cell

phones, 395video bar, adding to blogs,

261VirtualTourist application

(OpenSocial API), 650viruses, Gmail, 209visually-impaired accessi-

ble searches, 25voice-based chats (Google

Talk), 225

Wweather operator, 669weather searches, 177Weather Underground

website, 177Web 2.0, 636-637web addresses, adding to

Google Presentations, 314web albums (Picasa), pho-

tosmapping, 371-372sharing, 373uploading to, 370viewing on cell phones,

374Web alerts, 103web browsers

Firefox, Google exten-sions, 25

URL (Uniform ResourceLocators)

Google Index, submittingto, 565

Google Sites format in,520

long/compilcated URL,574

parameter searches, 87-88Remove URL tool

(Webmaster tools), 620searches, 73, 82

Usenet newsgroupsarticle archives, 230browsing, 233home page, 236

user profiles (Lively), viewing, 248

Vvacation mode (Gmail),

218video

blogs, adding to, 264,397-398

Google Presentations,adding to, 316

Google Video, 403placemarks (custom

maps), adding to, 432web page designs to

avoid, 576YouTube, 378

account registration, 379adding video to blogs,

397-398browsing, 381comments/responses,

386deleting from Favorites

list, 388downloading to iPod,

395downloading to PC, 393-

395embedding video in web

pages, 397explicit subject matter,

386iPhone, 555linking to video, 396

710 travel

Google buttons, addingto, 65

Google Chrome, 675-677web design

Google API, 627Google App Engine, 635Google Code, 628-634

Web 2.0, 636-637web pages

cloaking, 578code swapping, 578CSS tags, 573designs to avoid, 575doorway pages, 577duplicated content, 575formatted text in, 570Google bombing, 577Google database, 18-19Google Directory, submit-

ting to, 111Google Notebook

adding content to, 100adding web links to

notes, 99sharing notebooks as

web pages, 101Google Presentations,

adding links to, 314Google Sites

adding content, 522-523adding pages to web-

sites, 523collaboration in, 525creating in, 520editing, 522-523formatting in, 524-525multiple websites in, 524saving changes, 523templates, 524-525URL format in, 520

hidden text, 575hierarchical organization

of, 569-570HTML


573indexes, 20JavaScript designs to

avoid, 576keywords, 570

designs to avoid, 575stuffing, 577

Webmaster toolsaccessing, 616Analyze robots.txt tool,

620Crawl Stats page, 618Dashboard, 616Diagnostics link, 617Enhanced Image Search

tool, 620Generate robots.txt tool,

620-621Index Stats page, 618Manage Site Verification

tool, 620Overview page, 616Pages with External Links

report, 618-619Pages with Internal Links

report, 618Remove URL tool, 620Set Crawl Rate tool, 620Set Geographic Target

tool, 620Set Preferred Domain tool,

620Sitelinks report, 618Sitemap link, 619Subscriber Stats page, 618Top Search Queries page,

618What Googlebot Sees

page, 618websites

advertisingAdSense, 590-603AdWords, 581, 585-586determining costs of,

585monitoring ad perform-

ance, 587placing in context, 583purchasing keywords,

582revenue sharing, 584

BizRates, 122Calendar events, adding

to, 334cloaking, 578code swapping, 578CSS tags, 573designs to avoid, 575doorway pages, 577duplicated content, 575formatted text in, 570

linksbad outbound links, 576increasing inbound links,

569link farms, 578

matching queries, 20oversized pages, 576PageRank, increasing

inbound links, 569SEO

<ALT> tags, 571authoritative content,

574deliberated practices to



tion, 569-570HTML heading tags, 573important page informa-

tion, 570inbound links, 569keywords, 570<META> tags, 571-572,

577professional SEO, 578-

579RSS feeds, 573text versus images, 571text versus links, 571<TITLE> tags, 572updates, 573

size, displaying in Googlesearch results pages, 73

splash pages, 575title lengths, 573YouTube video

embedding in, 397linking to, 396

web searchesGoogle Desktop, 51Google Map searches, 411Google Web Search, 112,

608-610webcams, uploading

YouTube video, 401weblinks. See links

websites 711

FTC, 173Google Analytics, 621

account creation, 622Dashboard, 622-623reports of, 624

Google bombing, 577Google Index

removing from, 565submitting to, 564

Google Scholar, addingto, 166

Google site directory, 663-665

Google Sitesadding content, 522-523adding web pages to,

523collaboration in, 525creating in, 520editing, 522-523formatting, 524-525multiple website in, 524saving changes, 523templates, 524-525URL format in, 520

hidden text, 575hierarchical organization

to, 569-570HTML


573JavaScript designs to

avoid, 576keywords, 570

designs to avoid, 575stuffing, 577

linksincreasing inbound links,

569link farms, 578outbound links, 576

maps, embedding on, 433<META> tag stuffing, 577mirror websites, 578NexTag, 122OCLC project, 160Open Directory, 110oversized web pages, 576

splash pages, 575text (hidden), 575traffic analysis, 617-619web page title lengths,

573Webmaster tools, 616-621YouTube video, linking to,

396what are operator, 669What Googlebot Sees page

(Webmaster tools), 618what is operator, 669what is searches, 173-174whisper feature (Lively),

248widgets

Dashboard Widgets(Mac), 25

gadgets versus, 54Yahoo! Widgets, 54

wildcard searches, 79Windows Sidebar, 55wireless networks, Android

operating system, 558withdrawing funds (Google

Checkout), 516Word (MS), exporting

Google Docs documentsto, 281-284

word order searches, 77word searches

Google Glossary, 174Google Sets, 175what is searches, 173-174

words not appearing sideby side, searches for, 80

X - YX (multiplication) opera-

tor, 182XML (Extensible Markup

Language), exportingCalendar information to,327

XML-Sitemaps.com, 566Yahoo! Directory, 110Yahoo! Widgets, 54

PageRank, increasinginbound links, 569

performance, improving,624

price-comparison sites,122-124

scrapper sites, 578searches

custom search engines,610-613

Google Free Web Search,608-610

SEO<ALT> tags, 571authoritative content,

574deliberate practices to



tion, 569-570HTML heading tags, 573important page informa-

tion, 570inbound links, 569keywords, 570<META> tags, 571-572professional SEO, 578-

579RSS feeds, 573text versus images, 571text versus links, 571<TITLE> tags, 572updates, 573

sitemapscreating, 566Google Index submis-

sions, 565Google Sitemaps, 565-

568Google submissions via

robots.txt files, 567Mobile Sitemaps, 566submissions to Google

Index, 565

712 websites

YouTube, 378account registration, 379blogs, adding video to,

397-398browsing, 381comments/responses, 386downloading video, 393-

395embedding video in web

pages, 397explicit subject matter,

386Favorites list, 388iPhone, 555linking to video, 396playlists, sharing over

email, 392

viewing videocell phones, 395flagging video for future

viewing, 387full-screen mode, 385viewing playlists, 390

ZZoom In/Out buttons

(Google Earth), 444, 447,450

zoom slider control(Picasa), 358

Z<A sorts, GoogleSpreadsheets, 299

Quick Capture page, 401QuickList, adding video

to, 387rating video, 385saving video, 387-390searches, 382sharing video, 391-392Statistics & Data tab, 386subscribing to video, 387uploading video

cell phones, 402-403PC, 399-401webcams, 401

video pages, 383video player, 384-386,

397

Z<A sorts, Google Spreadsheets 713

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