google fiber: an irregular case study in social media
DESCRIPTION
When Bellingham, WA decided to apply for Google Fiber and take a chance at the benefits of 1Gps broadband internet, the support was over whelming. So was the experience of trying to manage a groundswell of grassroots activity. Here's the background, lessons learned and the way ahead.TRANSCRIPT
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Sister City Smackdown
Source: http://www.oecd.org/document/54/0,3343,en_2649_34225_38690102_1_1_1_1,00.html
Per person, per month
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63 Mbps
$20 to $53
Tateyama
2.3 Mbps
$20 to $145
Bellingham
Sister City Smackdown
I CAN HAZ CHEEPR, FAZTR POrN?!
Source: http://www.oecd.org/document/54/0,3343,en_2649_34225_38690102_1_1_1_1,00.html
Per person, per month
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Can haz. And the community was loving it.
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Should we apply for Google Fiber?
Source: City of Bellingham, Google Fiber Survey Results, February 25, 2010
1%
99%
YES! NO
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Still 2,471 Strong
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“I know! Let's do a social media campaign!"
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Too many damn rules.
Money incentives didn't make people
contribute ideas.
Alpha platform, with the usability changing
constantly.
Centralized, but with no time or resources to
manage it.
We Effed Up.
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Your moment of Zen.
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Let go.
Ask for help.
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Redemption
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Sticking the Landing
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Thank you!
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Thank you!
QWEZCHUNS?!
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