google, facebook, apple ±¹ £¹±:...

Download Google, Facebook, Apple ±¹ £¹±: ´¹±…²µ¼±„± ±¹ €»®ƒµ¹‚ „… ´¹±´¹„…±

Post on 17-Jul-2015

228 views

Category:

Education

0 download

Embed Size (px)

TRANSCRIPT

  • Google, Facebook, Apple . %

    %

    %%%

    Universit de Toulouse

  • 2000 Web 2.0:

  • :

    1. Google, Facebook, Apple, Amazon, Microsoft .

    2. (infomediation)

    3. ,

  • .

    1994 2000

    ,

  • . 1.

    : ,

    ,

    Benkler (2006) (logical physical content layer)

    () . , ( ), (Google+Uber)

  • ( , datacenters, ,

    , )

    Google: Sprint T-Mobile + Google Fiber, Motorola, Android, Chromebook, Google Play, Android Store

    Facebook: Avanti,Facebook Phone Samsung HTC, Facebook Home App OS, Facebook Apps

    Amazon: Kindle (WhisperNet), Fire Phone+Tablet, Amazon Appstore, Amazon web services

    Apple: content-delivery network iCloud, iOS, iPhone, Mac, iTunes, AppStore

    Microsoft: Nokia, Windows, Windows Phone, Microsoft Cloud

  • ,

    ( / ,

    , , .)

  • 2. , ,

    () => Venture

    capital, , , . .

    (. )

  • o outsourcing

    : . Apple => Foxconn

    : . moderation , , .

    Google, Facebook

  • .

    1.

    ,

    Q4 Net profit margin rankings:Google 26.28 %, Apple 24,16, %Facebook 25,04%, Microsoft 22,15%

    (10,6% S&P 500)

  • 2.

    :

    1) R&D 2) datacenters

    3) 4) Cross-promotion5) (patents)

  • 3.

    Sillicon Valley

    Matrix management

    (finance,

    marketing, engineering)

    (. Google Greece)

  • 4.

    1 : (finance, marketing, engineering), ,

    2 : (, , .),

    30 : digital labor/ ( applications, , )

  • 5.

    (Schumpeter)

    (. => sponsored links)

    ,

    (, , , )

  • 6.

    ,

    . (patent wars)

    ( , .

    YouTube, AppStore)

  • 7.

    T (infomediation)

    , (transaction cost)

    ( ) ( ,

    .)

  • +

    /: /

    ( , .)

  • Google Facebook: ( 50% )

    Apple, Amazon Google: (applications, PDFs .)

    .

  • Google

    2

    Google News

    SourceRank: PageRank, ,

    , sitemaps, clusters .

    Search Engine Optimization

  • Google

    ;

    ( copy paste)

    Search Engine Optimization (

    )

    ( )

    (. keywords)

  • Facebook

    H Newsfeed

    (likes, shares, )

  • Facebook

    ;

    (, , )

    Facebook

    community management

  • ;

    ( ,

    )

    ( )

    (SEO)

    (.

    , , )

  • K

    - :

    Californian Idelology, , (Barbrook &

    Cameron, 1996, Turner, 2006)

    Technological Solutionism (Morozov, 2013),

    (Zuckerberg, Schmidt)

    (Assange, 2014)

    (Bezos, Omidyar) (Schmidt & Cohen)

  • blindspot

    1

Recommended

View more >