google experiments in 5 easy steps (using joomla)
DESCRIPTION
How to create Google Analytics Content Experiments in five easy steps! Presented to Chicago Joomla Users Group in January, 2013TRANSCRIPT
Google Analytics Content Experiments
(for Joomla CMS) in Five Easy Steps
Joomla Chicago Users Group January 9, 2013
Presented by Avery Cohen
Nick Martinelli
©2012, Metrist Partners – may not be used without permission
Why Google Content Experiments?
Don’t take my word for it; check out http://whichtestwon.com/
1. Everybody likes a winner
2. Helps your customer become the winner
3. Your website will make more money
4. And that makes you a winner
5. It’s easy
Google Content Experiments in Five easy Steps
1. Set a Goal & establish it in Google Analytics
2. Create two versions of the page you want to test – and don’t stop at two!
3. Create the experiment in Google Analytics
4. Add experiment JavaScript to the Original Page – thank you CMS!
5. Monitor the test results - and keep improving!
Set a Goal
Program goals:
• Lower bounce rate by 20%
• Double new member registration rate
• Increase sales by $1,000/day
A/B test goal:
• Reach the purchase “thank you” page
Can we make a better first impression
than this?
Step
1
Create the Goal in Google Analytics
Step
1
Create a Goal in Google Analytics
Step
1
Create Alternative Page for “A/B” Test
Make a difference
• Tone of the page
• Page layout
• Information:
– unique value propositions
– Offers or enticements
• Calls to action Can we
make a better first impression
than this?
Step
2
Google Analytics Content Experiment
Create an Experiment Step
3
• Google Analytics Content Experiment
Create an Experiment Step
3
Add Code to Original Page
Step
4
Joomla Plug-In for Google Experiments
www.basewind.com/extensions/optimizer - free version supports one experiment.
(formerly Google Website Optimizer)
2. Add Google Experiment Code 1. Chose Options
Step
4
Set up the Joomla Plug-In for Google Experiments
3. Create Tag Label {Google Experiment|
Add Plug-In Tag to Original Page
Create a new module to contain plug-in code to load experiment. – next to the module title
Type in the tag label into the module body {GoogleExperiment} – in the module body where the plugin syntax is typed in. That’s all that goes in the module
View Page Source to Confirm Code
Google Analytics Content Experiment code is
the first thing in the <head> section!
And it ONLY appears on the Original (“A”) Version
of the page being tested!
Verify the Experiment in Google Analytics
Your Experiment is Running
Step
5
Monitor and Keep Testing! Step
5
Thank you.
Avery J. Cohen
Metrist Partners
Chicago, Illinois
@averycohen
www.metristpartners.com
312-772-5945
Nick Martinelli
Joomla Rockers
@shreddemon
www.joomlarockers.com