Google ΑdWords Campaign Optimization - Alexandros Kokolis

Download Google ΑdWords Campaign Optimization -  Alexandros Kokolis

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Google dWords Campaign Optimization Tips

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<ul><li> 1. Google AdWords </li> <li> 2. &amp; 1. Conversions 2. 4 3. Conversions </li> <li> 3. Conversions Conversion= ! Download leaflet/ebook Free trial </li> <li> 4. Conversion = Goal </li> <li> 5. E Conversions 1.Conversion (1 per click) = conversions click conversion, 30 click. 2. Conversion (many per click)= M conversions click, 30 . </li> <li> 6. &gt; .... Conversion Profit &gt; Conversion Cost (CPA) ; </li> <li> 7. Conversion Profit; Conversion profit = Conversion Value x Profit Margin .. 10euro = 100euro x 10% Conversion Value= Profit Margin= </li> <li> 8. To conversion (CPA) conversion profit. Conversion; </li> <li> 9. 2.Lead Generation: 1/10 leads . 100, max lead cost (CPA) &lt; 10 1.E-commerce: A 100clicks 1 conversion 10 , max CPA&lt; 10 </li> <li> 10. Test A CPA= 10 100clicks keyword. Maximum CPC? CPC = 0.10 </li> <li> 11. 2.T ; </li> <li> 12. 2.T ; 1. Valuable Keywords &amp; Ads 2. Time period comparisons 3. The top movers report 4. Auction insights </li> <li> 13. Valuable Campaigns/Adgroups </li> <li> 14. Valuable Keywords </li> <li> 15. Valuable Ads split test, ! </li> <li> 16. , 2 ! IME PERIOD COMPARISONS </li> <li> 17. 1. . Time Period Comparisons </li> <li> 18. 2. . ..Cost vs Conversions Time Period Comparisons </li> <li> 19. Time Period Comparisons 3. </li> <li> 20. Time Period Comparisons </li> <li> 21. 13/07-01/08 vs 02/08-21/08 17,54% clicks 24,32% budget Time Period Comparisons http://www.greekinternetmarketing.com/portfolio/case-studies/omirosgr- case-study </li> <li> 22. p Movers Dimensions tab p Movers </li> <li> 23. p Movers 1. (clicks + costs). </li> <li> 24. p Movers </li> <li> 25. p Movers 2. </li> <li> 26. p Movers </li> <li> 27. Auction insights 1. . </li> <li> 28. Auction insights </li> <li> 29. Auction insights : 1. Impression share: keywords . 2. verage positions 3. verlap Rate: , . 4. Position above rate: . 5. p of page rate: 3 . </li> <li> 30. Auction insights Aegean Omiros College Corporate search campaign 24/08-06/09 </li> <li> 31. 10 </li> <li> 32. 3. Conversions - Search Funnels columns - Google Analytics columns - Search Terms - Segments - CPA - QS - 80/20 rule </li> <li> 33. Search Funnels columns Analytics . </li> <li> 34. Search Funnels columns </li> <li> 35. Search Funnels columns </li> <li> 36. Search Funnels columns , " " . , . </li> <li> 37. ssist Clicks &amp; Impressions Search Funnels columns </li> <li> 38. ssist Clicks/ : - Search Funnels columns </li> <li> 39. Assist Impressions/ : , . Search Funnels columns : 55% assist impressions conversions. </li> <li> 40. . Google Analytics columns </li> <li> 41. : Google Analytics columns </li> <li> 42. Cost Per Acquisition Bidding Cost-per-acquisition (CPA) bidding conversion. </li> <li> 43. Cost Per Acquisition Bidding clicks ( ) bid, conversions , cost-per- acquisition . </li> <li> 44. Cost Per Acquisition Bidding </li> <li> 45. Cost Per Acquisition Bidding M : 1.arget CPA bid conversion. M bids . 2.aximum CPA bid conversion. T bids . </li> <li> 46. Cost Per Acquisition Bidding ips: 1. 15 conversions 30 2. MAX CPA &lt; Conversion Profit 3. data </li> <li> 47. keywords &amp; Search Terms </li> <li> 48. Search Terms </li> <li> 49. Search Terms </li> <li> 50. Search Terms ips: 1. keywords ( data). 2. E negative keywords clicks . </li> <li> 51. Segments </li> <li> 52. 1.Time 2.Conversions 3.Network 4.Click Type 5.Device 6.Top vs Other 7.+1annotations Segments </li> <li> 53. : our of Day Segments </li> <li> 54. : Conversion Action Name Segments </li> <li> 55. Quality Score 1. 3 : CTR (click-through rate) Relevance Landing Page experience </li> <li> 56. Quality Score QS= </li> <li> 57. Quality Score CTR: 1. keywords CTR 3. (impressions) keywords negative keywords) 3. ads CTR - keywords &amp; split test . 4. Keyword </li> <li> 58. Quality Score A (relevance) : 1. 2. 3. keywords (search term report) </li> <li> 59. Quality Score B landing page experience: 1. , . facebook comments, (rich snippets - Google) 2. &amp; 3. </li> <li> 60. Case Study Dos Energy http://www.greekinternetmarketing.com/portfolio/case- studies/dosenergygr-case-study 80% primary leads (download leaflet ) CTR 46% Impression Share +94% (46,22% vs 23,75%) average visit duration 16% M 1 : </li> <li> 61. 80/20 Rule (Pareto principle) he secret by achieving more with less 80% business 20% 80% 20% business </li> <li> 62. 80/20 Rule 80% , 20% /! 80% 20% business? </li> <li> 63. 80/20 Rule , . </li> <li> 64. 80/20 Rule 20% keywords ads 80% . AdWords </li> <li> 65. Case Study Athlotypo 27/08 - 09/09 vs 13/08 -26/08 2 / . Value 753,1% </li> <li> 66. http://goo.gl/A3Gh8 </li> </ul>