google design sprinting webinar
TRANSCRIPT
Design SprintingDesign sprints are a framework for teams of any
size to solve and test design problems in 2-5 days.The idea of sprints originates with the Agile
framework.
The Solution1. Understand: What are the user needs, business need and technology capacities?
2. Define: What is the key strategy and focus?3. Diverge: How might we explore as many ideas as possible?4. Decide: Select the best ideas so far.5. Prototype: Create an artifact that allows to test the ideas with users.6. Validate: Test the ideas with users, business stakeholders and technical
experts.
The SolutionThe Sprint Master is the Facilitator who manages the flow between the sprint stages. His tasks include the following:• Identify the design challenge• Form the team• Moderate the flow of the sessions
Sprint Master is: UX researcher, designer, or design leaderKnows: the design process; prototyping, iterative, collaborative
Who is the Sprint Master?
The SolutionSprint Master Selects the Design ChallengeRelevant, Inspiring, User-Centered, and Focusing on the target segment
The SolutionTeam Assembly:The includes stake holders involved in the products including designers engineers, product managers, prototypes, researchers
Team size is 5-8 people. Larger team can be splitter into two teams
The best team include stake holders involved in the process such as financial person with awareness of the money issues, making person with knowledge of the company marketing messages and strategy, sale person with knowledge of the consumer, technical person with knowledge of development side, and design person with knowledge of prototyping and design side
The SolutionBooking a dateBook 5 full days in a week. Plan early to ensure all the stakeholders are available.
The SolutionDesign AuditDone if there is an existing product already there and the team aims to improve it.
Help understanding the current situation product problems and the stake holder feedback about it.
Include the following tasks:• Interview stake holders to learn about the product• Review the existing literature documents including documentations, and user research• Identify the product use cases and current designs
Phase 1: Understand
In this day the team meet and start with setting up the long term goal of the project and set up the map of the challenge that need to be achieved
Phase 1: Understand
Decide the Design Challenge
Ex.: Design a mobile application for elders to easily reach medical facilities in local cities and ask for medical help.
The delivery:The delivery will be an interactive prototype that can be suitable for testing
Phase 1: Understand
Ask Questions:
Q: How to make the application desirable?A: Being Easy to Use
Q: How to make it useful?A: By adding targeted features
Phase 1: Understand
Build a MapIn this part, the Master builds a map that reflect the consumer journey through the application.
Source: Zapier
Phase 1: Understand
Build a MapList the actors; people involved in the project such as consumers and sale on the right of the map.
Add the Ending The step where the final goal is achieved such as the reach of the service buying the product, or delivering the product
Source: Zapier
Phase 1: Understand
Take Notes (How Might We)In these notes we decide how might we improve the current map, number of notes are taken and every one take a sticker to vote for the best ideas. The decider may take more stickers as he is the decision maker
Every one of the stake holders write his notes about the map individually.
Source: thenextweb
Phase 1: Understand
Rating NotesEvery member has two stickersThe decider has four stickersEvery one rate the notesYou can rate your own noteYou can rate one note twice
Add the top rated notes inA separate white board
Source: mlevel.com
Phase 2: Define
Build understanding the user through a journey map And define the design principles that need to be achieved The application need to be: • Easy to Learn• Helpful• Fun to Use
Phase 2: Define
The First Tweet. How to present your product tin 140 char.
“Need Help, Download Healthy App to access al the health facilities around”
Phase 3: Diverge
Gamestorm:1. Fold a sheet of paper 3 times2. Unfold it to see 8 grid
rectangles3. Ask them to sketch 8 ideas in 5
minutes4. Create 2 big sketch idea in 5
minutes 5. Create a storyboard if
necessary
Source: Zapier
Phase 4: Decide
The team starts to view the different ideas and make own opinions without affected with others.
Phase 4: Decide
The discuss the different ideas to decide the best one to prototype. If necessary more sketching can be done. One of the useful tools is the Six Thinking Hats
Phase 5: Prototype
After reaching a decision about the idea, the next step is to create the prototype. This can be a mockup, video, demo, or physical prototype
Adobe Experience Designer