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1 FaceTime Communications research, March 2010

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2 Denis Ettighoffer, Technopolis Institute (France)

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3 Ref: Mr Shoichi Terayama, Nikkei Business, Japan

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44 Dr Mayumi Hori, Hakuoh University, Japan 5 Denis Ettighoffer, Technopolis Institute, France 6 Professor Dietmar Harhoff, Germany 7 Charles-Henri Besseyre des Horts, France

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8 “It's the economy, stupid" was a phrase coined by strategist James Carville during Bill Clinton's successful 1992 US presidential campaign. It was adapted by Erik Qualman, author of ‘Socialnomics: How Social Media has changed the way we live and do business’ to describe the consumer-driven revolution enabled by modern technology and Web 2.0