google business photos by launchlistings
DESCRIPTION
Information about Google Business Photos, setting up a virtual tour of your business for local and global audiences to explore. What's covered: - Online trends - The importance of mobile marketing - Explanation of the Google Business Photos program - How Google Places enhances Google Search Results - ExamplesTRANSCRIPT
Google Business Photos
A virtual tour of your business with Street View Technology
LaunchListings
Andrew Klotz Google Trusted Photographer
www.launchlistings.com/googlephotos
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LaunchListings
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Key Online Trends 3 notable trends are driving online behaviour today.
67%
18%
11% 3%
comScore Explicit Core Search Share Report, Aug 2013, www.comscore.com Share of Time Spent by Platform for Selected Content Categories, comScore Media Metrix Multi-Platform, U.S., Aug 2013, www.comscore.com % of global smartphone users who have used the app in the past month, GlobalWebIndex, Q2 2013, www.mashable.com
Google dominates search with 67%
share
Photos and Maps are primarily accessed via
mobile devices
desktop mobile
Google Maps is the most used smartphone
app in the world
Create content that improves Google
Search results.
Focus on Google Maps for attracting on-the-go users
nearby your business.
Content must be mobile-friendly, and
more interactive.
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3 convert immediately into customers
3 more convert within an hour
2 more eventually become customers
Out of 10 users making a location-based restaurant query:
It’s important to stand out in any
way possible.
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What is Google Business Photos?
• Google has been building a directory of
businesses within Google Maps for several years
• Launched in 2012 in Canada, Google Business Photos allows users to tour inside locations using Street View functionality
• All image and content hosting is free of
charge, one-time fee for setup
Here are some background details on the project.
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What is Google Business Photos? Technology that showcases businesses to people around the world, or just around the corner.
Marilyn Monroe Café, Oakville
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How does it help businesses?
INTERACTIVE Click or tap to navigate a 360 degree walk-through using familiar Google Maps interface. ENHANCED SEARCH Photo slideshow, virtual tour links show up directly in Google Search & Google Maps. SIMPLE TO EMBED 5 minute integration into any website, Facebook page, or paste a link into emails. HIGH QUALITY TOUR & PHOTOS A high resolution virtual tour and professional photo album that displays stunning imagery across any device.
By delivering a high quality virtual tour + photo gallery, business photos is a valuable marketing tool.
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Enhanced Search Results With 67% of all search queries conducted via Google, enhancing your presence means more traffic.
Most businesses see greater than 20% lift in impressions after Google Business Photos are added.
After Places search box returns eye-catching high-res multimedia
& virtual tour
Before Places search box returns
maps results
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Places Search Box The Google Places Search Box is significantly improved with the new content.
Full-screen Slideshow
Map
Virtual Tour
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Tour Examples
Belcroft Estates Events
Walden Circle Retirement
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Photo Examples