google analytics seminar - part 2
DESCRIPTION
Part two of the Work Interactive/Crush Google Analytics seminar. Watch the videos on Vimeo.com and read all about the seminar on our blog (crushdigital.co.uk/blog).TRANSCRIPT
Page View, Visits and Visitors
Hosted by Work Interactivewww.work-interactive.com
Pageview
A pageview is counted every time a page on your website loads
VisitA visit (or session) is a period of interactive between a browser and a website. Closing the browser or staying inactive for 30 minutes ends the visit.
Visitor
A visitor is uniquely identified by a Google Analytics visitor cookie
Pageviews, Visits, and Visitors - The Basics
Pageview vs. Unique Pageviews
PageviewsTotal number of pages viewed
Unique PageviewsNumber of visits during which page was viewed
“Absolute Unique” vs. “New vs. Returning”
Pageviews, Visits, and Visitors in Your Reports
•Pageviews and Unique Pageviews are found in the Content section•Visits can be found in most reports, including the Traffic Sources reports•Visitor metrics are found in the Visitors section
Interpreting Reports - Guidelines for Interpreting Data
Create Content for your Data
Looking for Trends•Trends provide context•Add context by measuring over a period of time
Interesting Changes in Trends
Data Driven Decision Making