google analytics premium webinar

22
Enterprise Analytics

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As a Google Analytics Certified Partner and Google Analytics Premium Authorized Reseller, our highly experienced analysts will help you measure and evaluate your traffic whether it is; web, social, mobile, display or search. And then maximize what really counts; conversions.

TRANSCRIPT

Page 1: Google Analytics Premium Webinar

Enterprise Analytics

Page 2: Google Analytics Premium Webinar

Agenda

• Quick Intro of Google Analytics

• What is Google Analytics Premium?

• Who should use Premium?

• Q & A

30 Minutes

or your

money back!

Page 3: Google Analytics Premium Webinar

Your Questions

• During the webinar, use

the GoToWebinar panel to

submit questions.

• We will answer them at the

end.

Page 4: Google Analytics Premium Webinar

About Vertical Nerve

• Help businesses connect with their audience online

• Help them convert that audience into customers

Analytics

Consulting

Search Engine

Marketing

Web Design &

Development

Mobile Web

Development

Page 5: Google Analytics Premium Webinar

What is Standard GA?

• Free, easy-to-use web analytics solution

• Enables accurately reporting for data-driven decision making (no HIPPO decisions)

• GA used on more than 50% of global websites

Page 6: Google Analytics Premium Webinar

GA Consulting Services

• Google Analytics Account Audit

• Installation & Setup

• Issue Support & Consulting

• Group or Individual Training

• Executive Dashboards

• Conversion Rate Optimization

Page 7: Google Analytics Premium Webinar

Google Analytics Premium?

• Everything you know & love about GA, with…

Page 8: Google Analytics Premium Webinar

Phases Feature Standard GA Premium

Processing Power

Data Freshness 24-48 hours max 4 hours

Max. Visits Read for Reports

(before sampling)

500k 50M

Rows Available in UI 50k 1M

Rows Available for Export 500 2M

Max. Monthly Hits 300M 1B

Service and Support

Dedicated Account Mgmt. no

Implementation Services no

Ongoing Technical Support no

Training online resources fully custom and

ongoing

SLAs

Data Collection no

Reporting Uptime no

Data Freshness no

Page 9: Google Analytics Premium Webinar

Premium Features: More Power!

50 Custom Variables

• Supplement existing GA data with additional

visitor information for extreme segmentation!

Age

Visitor ID

Zip Code Plan Type

ProductGender

Signup Date Section

Sale % Order Count

Page 10: Google Analytics Premium Webinar

Premium Features: More Power!

Unsampled Reports

• Download large, custom reports without

sampling!

Page 11: Google Analytics Premium Webinar

Premium Features: More Power!

Attribution Modeling

• Give proper credit to each channel based on

several advanced attribution models

In this scenario, which channel gets credit for the purchase?

Banner Ad Email BlastPaid

SearchPurchase

2 days 5 days

Most Tools

100%

Page 12: Google Analytics Premium Webinar

Premium Features: More Power!

Attribution Modeling

• Give proper credit to each channel based on

several advanced attribution models

In this scenario, which channel gets credit for the purchase?

Banner Ad Email BlastPaid

SearchPurchase

2 days 5 days

Google Analytics

Premium

100%

Page 13: Google Analytics Premium Webinar

Premium Features: More Power!

Attribution Modeling

• Give proper credit to each channel based on

several advanced attribution models

In this scenario, which channel gets credit for the purchase?

Banner Ad Email BlastPaid

SearchPurchase

2 days 5 days

Google Analytics

Premium

33%33% 33%

Page 14: Google Analytics Premium Webinar

Premium Features: More Power!

Attribution Modeling

• Give proper credit to each channel based on

several advanced attribution models

In this scenario, which channel gets credit for the purchase?

Banner Ad Email BlastPaid

SearchPurchase

2 days 5 days

Google Analytics

Premium

50%20% 30%

Page 15: Google Analytics Premium Webinar

Premium Features: More Power!

Attribution Modeling

• Give proper credit to each channel based on

several advanced attribution models

In this scenario, which channel gets credit for the purchase?

Banner Ad Email BlastPaid

SearchPurchase

2 days 5 days

Google Analytics

Premium

40%40% 20%

Page 16: Google Analytics Premium Webinar

Premium Features: Better Support!

Dedicated Support

• Dedicated Support from a Certified Analyst

• Implementation Guides

• In-person Training

• Custom Report Creation

• Issue Support

Page 17: Google Analytics Premium Webinar

Premium Features: SLAs

Enterprise-level Guarantees

• Fresher Data – Processed within 4 hours

• Faster Infrastructure means Quicker Insights

• Data Collection & Uptime Guarantees

GA Standard GA Premium

0 10M 50M 100M 1B

Hits per Month

Page 18: Google Analytics Premium Webinar

Who should use Premium?

Page 19: Google Analytics Premium Webinar

Premium Prospects

• Fully utilizing Google Analytics Standard & need more:• Hits

• Variables

• Support

• Currently using an alternative web analytics system and

want a system that is:• Easy to Implement

• User-friendly

• Cost-effective

Page 20: Google Analytics Premium Webinar

Costs

• $150k / year (unlimited hits up to 1B / month)

– Fixed costs means no penalty for higher traffic!

– Significant savings for high volume sites

– One license per company (can be used on multiple domains)

• Price Includes Services!

Implementation

Assistance & Audit

On-site & Web-based

Training

Ongoing Assistance

& Real Support

Page 21: Google Analytics Premium Webinar

Q & A

Page 22: Google Analytics Premium Webinar

Thank you for attending!

Contact Us

[email protected]

www.VerticalNerve.com

Watch a video!

See a Fact Sheet!