vreeland.com

GOOGLE ANALYTICS

Just the Basics

@jesscswallace

NERD ALERT

THE BIG PICTURE

• Take your website’s pulse• Understand what’s working

– and what’s not• Make adjustments• Repeat

Photo credit: www.flickr.com/rvoegtli

AUDIENCE

Who’s coming to your website?

ACQUISITION

How are they coming to your website?

BEHAVIOR

Where are they going?

Add to Dashboard

UNIVERSAL ANALYTICS

Will eventually become the new operating standard for Google Analytics

• Easier tracking customization• New code snippet placed on your site• For now, old code still works

UNIVERSAL ANALYTICS

HOMEWORK

• Check for Universal Analytics/implement on site

• Set up Google Webmaster Tools - link to Google Analytics

• Have contact forms? Set up goals!