Google AnalyticsGoals and Funnels

Goals

Goal : the page a visitor reaches once they have completed a desired action

Funnel : The (optimized) steps along the way to the goal

So what? Who cares?

Are you losing visitors? Where?

The goal

Sstep 1

Sstep 2

Sstep 3

The funnel

Goals

Name the goal something intuitive. In this example it might be “Class Registration”Choose

whether or you want the goal to be active (on) now Most library scenario

goals will probably fall under the “URL Destination” type

Goals

Here add the URL of the thank you page

*TIP

Exact match has to be EXACTLY the same as the URL….even leading or trailing spaces will cause it to fail

Goals

add the URL(s) of the page(s) along the path a user would take to get from the homepage all the way through to the thank you page

Questions?

Thank you