google adwords-tonmoy-bora
TRANSCRIPT
Keyword Match Type• Broad Match Modifier Syntax : +Keyword
• Phrase - Syntax : “Keyword”
• Exact - Syntax : [Keyword]
• Negative : Syntax : - Keyword
Two main factors – clicks and conversions
Bidding:• Manually • Automatically
Keywords and adds• set at CPC basis • Varied accordingly up and down of the time Adword do the bidding within the target budget
Bidding strategy and budget
Bidding Adjustment
How much customer willingness to pay according to device, geography, and amount of days that apply
Ad Auction
• Every time you do a search, the ad that is available• Ad Auction follow an algorithm to find the Ad rank• Higher Ad Rank --- Higher ad position• Ad Rank = Bid * Click through Rate(CTR)• Ad Rank = Bid * Quality Score
Conversion Tracker
• Online purchase• Lead generation• Newsletter subscriptions• Contact from or call• Social follows• Views • File downloads• Coupon downloads
What is the conversion? On what page does the action happen?
Use conversion tracking to figure out cost per
conversion
SPLIT TESTINGSplit testing is a methodology in advertising of using
randomized experiments with two variants A & B,which are the control and treatment in the controlled experiment
split testing provides a means of comparing two or more unique strategies for opt in forms or broadcast message side by side in a controlled experiment.