google adwords - planejamento e remarketing
TRANSCRIPT
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Planejamento e Remarketing no
Google AdwordsRENATO MELO - 2014
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Você é escravo das palavras que as pessoas procuram.
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No Google hoje: O que é popular?
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Planejamento: O seu melhor
amigo!
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Vamos simular o planejamento de uma escola de música.
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1. Faça uma lista de produtos e
serviços da sua empresa
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Serviços:• Aula de Violino• Aula de Violão• Aula de Flauta• Aula de Canto• Aula de Guitarra• Aula de Teclado• Aula de Baixo• Aula de Bateria
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CAUDA LONGA DO MEU FATURAMENTO
Guitarra
Teclado
Canto
Violão
Bateria
Baixo
Flauta
Violino
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Planejador de palavras-chave do
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Planejador de palavras-chave do Google
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Para os indecisos, o institucional:
Aula de músicaEscola de música
Conservatório de música
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Número de buscas e valores sugeridos de lance no leilão.
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Agora, os serviços!Aula ou Curso?
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AulaNúmero de buscas e valores sugeridos
de lance no leilão.
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AulaNúmero de buscas e valores sugeridos
de lance no leilão.
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Analise as palavras no
Google Trends
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Analise as palavras no Übersuggest
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Veja o que as pessoas falam sobre aula de
violão
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Veja os resultados
sobre o tema e seus
concorrentes.
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Analise também os conteúdos
populares do seu Google Analytics
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REGRINHAS
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REGRINHAS
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Não ache, não adivinhe:
TENHA CERTEZA!
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•Matricule-se já•Sem taxa de
matrícula
•Técnicas
exclusivas
•Aprenda em 6
meses
•Matricule-se
agora•Descontosexclusivos
•Técnicas incríveis
•Curso intensivo
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• Headline
• Botões para conversão
• Imagens ou vídeos
• Descrições da oferta
• Tamanho e campos do
formulário
• Indicadores de
confiabilidade(testemun
hos, certificados, etc.)
Além do texto, o
que deve-se
testar:
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Teste A/B do site Resultados Digitais
com telefone e sem telefone no
formulário.
Isto significa: Investir R$37,45 para
ter o mesmo resultado de um
investimento de R$100,00.
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Remarketing
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Segundo o Google
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• Rede de Display
• Rede de Pesquisa
• Remarketing Dinâmico
• Remarketing em
Aplicativos
•Remarketing no Youtube
Onde é possível
fazer o
Remarketing
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Case: Marisa
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Camisa com grafia errada traz vários visitantes para o site
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Anúncios em todos os lugares
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Faça o teste:usehuck.com.br
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#PRÉVIA 04GOOGLE ADWORDS
Escolha uma palavra chave, faça uma campanha (Título, descrição e
extensão) para UMA destas empresas e justifique:
WizardCarlos Meschini
Ibis Hotel
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#PRÉVIA 04REGRINHAS BÁSICAS
Enviar para o e-mail: [email protected]
1- Até 27.03 às 18h30 – 100% VALOR2- Até 28.03 às 18h30 – 50% VALOR
3- APÓS ÀS 18H30 DO DIA 28.03 = 0% VALOR