google adwords distribution hacks by samir patel at 500startups
TRANSCRIPT
![Page 1: Google Adwords Distribution Hacks by Samir Patel at 500Startups](https://reader034.vdocuments.mx/reader034/viewer/2022042701/55a108ee1a28ab866a8b46e7/html5/thumbnails/1.jpg)
www.meetsamir.com
Twitter @MEETSAMIR
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www.meetsamir.com
Twitter @MEETSAMIR
Google Adwords
Distribution
Hacks with
Samir Patel @
500Startups
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www.meetsamir.com
Twitter @MEETSAMIR
Presenter Bio: Samir
Patel Managed $1B+ in Advertising Spend across
Search, Social, Retargeting and Mobile Ads.
Founded SearchForce took company to
profitability with Fortune 500 clients. Pioneer in
applying Wall Street Quantitative Finance Trading
Techniques to Online Marketing.
Top US Advertisers as Clients:
Progressive, Experian, AT&T, Scottrade, Priceline,
eBay, Oracle and Salesforce.com.
MBA, Brand Marketing from Cornell’s Johnson
Graduate School of Business.
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www.meetsamir.com
Twitter @MEETSAMIR
GET A FREE AUDIT OF YOUR
MARKETING CAMPAIGNSwww.meetsamir.com
(fill out contact form)
@MeetSamir
Connect
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www.meetsamir.com
Twitter @MEETSAMIR
Please watch recorded
LiveStream video as well to
get more context around the
presentation
Samir Patel
LiveStream
Speaker Bio
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www.meetsamir.com
Twitter @MEETSAMIR
You might have to move in
with your Mom
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www.meetsamir.com
Twitter @MEETSAMIR
The Problem: Data and
Controls
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www.meetsamir.com
Twitter @MEETSAMIR
The Channel Explosion:
importance up, effectiveness
downLots of Data across Channels
(Adwords), Facebook
Ads, Twitter, Linkedin, Pinterest, Analytics
(Omniture), Mobile Ads, Marketing Systems
(Marketo), Landing page optimization (Optimizely)
but lack of Actionable Intelligence for Advertisers.
Strategic: Most CMO’s lack ‘Growth Expertise’
and know-how because of invisibility of inventory
and growth drivers.
Tactical: Campaign Optimization super
complicated and clients need highly analytical staff
that is expensive and difficult to hire.
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www.meetsamir.com
Twitter @MEETSAMIR
Why are performance ads so
complex to manage?
Hundreds of Best Practices
Data continuously changes
Intense Competition
Success metrics change
Variety of new ways you can advertise
and complexity in optimizing each
(mobile, retargeting, video etc)
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www.meetsamir.com
Twitter @MEETSAMIR
Five Pillars of Adwords
Optimization
Account Structure
Keywords
Ad Copy
Landing Pages
Google Analytics
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www.meetsamir.com
Twitter @MEETSAMIR
Core Concepts
Relevance
Quality Score
Bounce Rate
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www.meetsamir.com
Twitter @MEETSAMIR
Account Structure Pillar
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www.meetsamir.com
Twitter @MEETSAMIR
Keywords Pillar
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www.meetsamir.com
Twitter @MEETSAMIR
Keywords Pillar
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www.meetsamir.com
Twitter @MEETSAMIR
Keywords Pillar
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www.meetsamir.com
Twitter @MEETSAMIR
Keywords Pillar
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www.meetsamir.com
Twitter @MEETSAMIR
Keyword Pillar
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www.meetsamir.com
Twitter @MEETSAMIR
Landing Page Pillar
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www.meetsamir.com
Twitter @MEETSAMIR
Core Concept : Bounce
Rate
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www.meetsamir.com
Twitter @MEETSAMIR
Ad Copy Pillar
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www.meetsamir.com
Twitter @MEETSAMIR
Google Analytics Pillar
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www.meetsamir.com
Twitter @MEETSAMIR
Core Concept :
Relevance
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www.meetsamir.com
Twitter @MEETSAMIR
Core Concept :
Relevance
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www.meetsamir.com
Twitter @MEETSAMIR
Core Concept :
Relevance
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www.meetsamir.com
Twitter @MEETSAMIR
Core Concept : Quality
Score
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www.meetsamir.com
Twitter @MEETSAMIR
Core Concept : Quality
Score
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www.meetsamir.com
Twitter @MEETSAMIR
Core Concept : Quality
Score
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www.meetsamir.com
Twitter @MEETSAMIR
Future of Marketing
Management:
TrueNorth™ Cognitive Systems
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www.meetsamir.com
Twitter @MEETSAMIR
Solution: Driverless
Marketing
TrueNorth™ maximize ROI from
Digital Channels and Marketing
Automation Systems.
Automated Actions
Accelerate Growth
Increase Profits or Lower cost
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www.meetsamir.com
Twitter @MEETSAMIR
Simple and Actionable
Intelligence