google ad words professional certificate ( g a p)
DESCRIPTION
GOOGLE ADWORDSTRANSCRIPT
Google Advertising Professionals
Google AdWords Professional
Certificate (GAP)
A great opportunity for a new career or home business
In
Search Engine Marketing Field
Or
Pay Per Click
Mohammed Abdel Kareem
Google Advertising Professionals
Our Agenda
Who should attend this course ?
What is search engine marketing ……Let’s define it?
What is Google advertising professional program ?
Why we should using Google AdWords
How to set up Google advertising professional account?
Mohammed Abdel Kareem
Google Advertising Professionals
Who should attend this course?
� Beginners for Emarketing
� Who is familiar with Emarketing and Google AdWords� Who is familiar with Emarketing and Google AdWords
� Who looking to improve their performance of their campaigns and website
� Who search for alternatives for old methods of marketing
Mohammed Abdel Kareem
Google Advertising Professionals
What is search engine marketing ……Let’s define it?
Emarketing = SEO+SEM+SM
SEM is the process of paying money to search engines or directories to enhance
your website's position through pay per click or pay per impression.
- let’s look at an interesting fact about Search Engine Advertising.
Mohammed Abdel Kareem
Google Advertising Professionals
Classifieds
Sponsorships
Rich Media
Other
17%
9%
8%
6%
80%
100%
% Online Advertising Revenue
• Search Advertising now the
most dominant form of
online advertising
Search
Banners
40%
20%
0%
20%
40%
60%
Type of Online Media
• Nearly �x growth in Search
Advertising since start of
����
Mohammed Abdel Kareem
Google Advertising Professionals
How does Google work ?
So how does Google AdWords work ?
Mohammed Abdel Kareem
Google Advertising Professionals
Your ads can appear on Google search results as well as the Google Network of search and content sites.
The Google Network reaches
over 80% of Internet Users
worldwide*network
Other
01%
Content publishers,including:
31%
Search partners,including:
Google properties,including:
Mohammed Abdel Kareem
Google Advertising Professionals
network
What is Google advertising professional program ?
Google AdWords professional program is available in two levels:
4- Individual - Perfect for the home business entrepreneur because you don't have to
have assistants, partners 4. or employees.
31%
0- Company - Requires two qualified individuals in the Google Advertising
Professional program.
Mohammed Abdel Kareem
Google Advertising Professionals
network
Google AdWords Professional Requirements
48 Sing up for the program .
08 For individual you should manage at least one account for :1
days.
;8 Spend 4111 $.
=8 Pass the test after met the above requirement. but you can take 31%
=8 Pass the test after met the above requirement. but you can take
the exam anytime.
?8 You will pay ?1$ the fees test. you will take 441 questions for
beginner to advanced user for AdWords.
A8 You need to B?% score to pass the exam.
B8 The Time limit is I hour and ;1 minutes.
Mohammed Abdel Kareem
Google Advertising Professionals
network
What You Get with Google AdWords Certification ?
4. Google allows you to display the Google
Advertising Professional logo on your
website. This logo will appear in pro center
after passing the test it will take from 4 to ; 31%
after passing the test it will take from 4 to ;
days.
0. It is a great opportunity for a new career or
home business in an already-thriving and
still growing field - pay-per-click advertising.
Mohammed Abdel Kareem
Google Advertising Professionals
network
Why we should using Google AdWords
4- Traffic conversion � AdWords traffic converts ? to 41 higher than organic.
0- Short time to see result .31%
0- Short time to see result .� Compare between AdWords SEO and SEM.
;- Automated free tracking tools.� AdWords conversion tracking &Google analytics
Mohammed Abdel Kareem
Google Advertising Professionals
network
Why we should using Google AdWords
=- Cost and spending limits
� ? $ for activation your account .
� Maximum cost per click.31%
� Maximum cost per click.
� Daily budget for every campaign.
Mohammed Abdel Kareem
Google Advertising Professionals
network
Why we should using Google AdWords
)- Different types of ads
� Text ads
� Image ads
� Video ads
31%
� Video ads
� TV ads
� Printed ads
� Mobile ads
� Local business ads
Mohammed Abdel Kareem
Google Advertising Professionals
network
How to set up Google AdWords account?
31%
Mohammed Abdel Kareem
Google Advertising Professionals
network
How to set up Google AdWords account?
31%
Mohammed Abdel Kareem
Google Advertising Professionals
network
How to set up Google AdWords account?
31%
Mohammed Abdel Kareem
Google Advertising Professionals
network
How to set up Google AdWords account?
31%
Mohammed Abdel Kareem
Google Advertising Professionals
network
How to set up Google AdWords account?
31%
Mohammed Abdel Kareem
Google Advertising Professionals
network
How to set up Google AdWords account?
31%
Mohammed Abdel Kareem
Google Advertising Professionals
network
How to set up Google AdWords account?
31%
Mohammed Abdel Kareem
Google Advertising Professionals
network
How to set up Google AdWords account?
31%
Mohammed Abdel Kareem
Google Advertising Professionals
network
How to set up Google AdWords account?
31%
Mohammed Abdel Kareem
Google Advertising Professionals
network
How to set up Google AdWords account?
31%
Mohammed Abdel Kareem
Google Advertising Professionals
network
How to set up Google AdWords account?
31%
Mohammed Abdel Kareem
Google Advertising Professionals
network
How to set up Google AdWords account?
31%
Mohammed Abdel Kareem
Google Advertising Professionals
network
Thanks
Q &A31% Q &A
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Mohammed Abdel Kareem
Mohammed Abdel Kareem