google ad words certification 101
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Google AdWords CertificationStep-by-step | How to Guide
Prepared by Ed Merrick
Google AdWords Certification
What is it?Google AdWords certification is a professional accreditation offered to individuals who demonstrate proficiency in basic and advanced aspects of AdWords
Google AdWords Certification
How do you get Certified?You must complete a fundamentals exam plus one other exam of your choice that covers basic to advanced aspects of online advertising and AdWords campaign setup, management, measurements, and optimization. Exams are offered at no charge online by Google.
Google AdWords Certification
What’s the benefit?Increase your knowledge while demonstrating your expertise to others. You can and should list your certification as a qualification on public profile page listings like LinkedIn.
Google AdWords Certification
How the process works:To become certified you need to pass a Google AdWords Fundamentals exam plus one of the following four exams:
Search AdvertisingDisplay AdvertisingVideo AdvertisingShopping Advertising
Google AdWords CertificationAdWords Fundamentals The AdWords Fundamentals exam covers basic and intermediate concepts, including the benefits of online advertising and AdWords, and best practices for managing and optimizing AdWords campaigns. Search Advertising The Search Advertising exam covers advanced concepts and best practices for creating, managing, measuring, and optimizing Search campaigns. Display Advertising The Display Advertising exam covers advanced concepts and best practices for creating, managing, measuring, and optimizing Display campaigns. Video Advertising The Video Advertising exam covers basic and advanced concepts, including best practices for creating, managing, measuring, and optimizing video advertising campaigns across YouTube and the web. Shopping Advertising The Shopping Advertising exam covers basic and advanced concepts, including creating a Merchant Center account and product data feed, and creating and managing Shopping campaigns. x
Google AdWords Certification
Exam DetailsYou have up to 120 minutes to complete each exam and must earn a minimum score of 80% to pass.
Google AdWords Certification
Getting Started:You need to have a gmail account in order to login to the exams. The next few slides explain how to create a Google Partners Account so you can login and take the exams. To complete these steps, you must first have a gmail account.
To create a gmail account, go to:https://www.gmail.com/intl/en/mail/help/about.html
Google AdWords Certification
Step-by Step:Step 1 – Create your Google Partners AccountGo to the Partners website at www.google.com/partners
Click I'm an Agency (just do it – this part is counterintuitive).1. Click Join Google Partners. If you aren't already signed in to
your Google account, you'll need to do that now.2. Review the Terms of Service. Once you have reviewed and are
ready to agree, accept them.3. Enter the requested information, such as your primary email
account, primary country, and job function. You can also add your interests, markets, and industries, and select which email notifications you'd like to get.
4. Click Save and continue.
Google AdWords Certification
Step-by Step:Step 2 – Affiliate with an Agency or Create Your Company Profile1. Next you'll be asked to create your agency's company profile. If
you are affiliated with an agency, search the list of existing partners, if you are an agency, complete a profile for your agency.
2. Next, Click Continue to overview. An automated request will be sent to your company or the new profile you just created for our agency requesting approval to affiliate your individual profile with the agency profile.
3. Confirm your e-mail address. Google Partners will send an e-mail to your gmail account. You must open this e-mail and click on the blue Confirm E-mail Address button included in the e-mail in order to complete the process.
Google AdWords Certification
How To:Step 4 – Study for the Exams
All study guides can be accessed online here:https://support.google.com/partners/topic/3204437?hl=en&ref_topic=3111012
Google AdWords Certification
How To:Step 5 – Take ExamsGo to the Partners website at www.google.com/partners
Access Exams from the left rail
TIP: Exams are timed. You have up to 2 hours to
complete exams and must get 80% or better to pass
