goodyear- the aquatred launch

Download Goodyear- The Aquatred Launch

Post on 13-Aug-2015

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  1. 1. Goodyear : The Aquatred Launch
  2. 2. Who are the players?
  3. 3. What is goodyear?
  4. 4. What is the present situation?
  5. 5. What are the issues to be resolved?
  6. 6. Three major changes that took place in the U.S. tire market were .
  7. 7. The major impact of these changes were -
  8. 8. = (43*100*0.38)/195 + (152*100*0.15)/195 = 20.07%
  9. 9. Switching among tire brands,1991
  10. 10. Timing the launch
  11. 11. Aquatred Invicta GS
  12. 12. Aquatred Invicta GS
  13. 13. Aquatred Invicta GS .
  14. 14. .
  15. 15. THUS, The company should establish more independent dealerships, loyal to itself and supply the Aquatred only to independent retail dealers and NOT to the wholesale and Mass retailers. The reasons are-
  16. 16. Aquatred tires were an innovative product and had the capacity to attract new customers. ADVANTAGES -
  17. 17. .
  18. 18. B.
  19. 19. .
  20. 20. Promotion and pricing