goodyear- the aquatred launch
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Post on 13-Aug-2015
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- 1. Goodyear : The Aquatred Launch
- 2. Who are the players?
- 3. What is goodyear?
- 4. What is the present situation?
- 5. What are the issues to be resolved?
- 6. Three major changes that took place in the U.S. tire market were .
- 7. The major impact of these changes were -
- 8. = (43*100*0.38)/195 + (152*100*0.15)/195 = 20.07%
- 9. Switching among tire brands,1991
- 10. Timing the launch
- 11. Aquatred Invicta GS
- 12. Aquatred Invicta GS
- 13. Aquatred Invicta GS .
- 14. .
- 15. THUS, The company should establish more independent dealerships, loyal to itself and supply the Aquatred only to independent retail dealers and NOT to the wholesale and Mass retailers. The reasons are-
- 16. Aquatred tires were an innovative product and had the capacity to attract new customers. ADVANTAGES -
- 17. .
- 18. B.
- 19. .
- 20. Promotion and pricing
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