goodyear project report
TRANSCRIPT
Project report on
“To increase the business through corporate connect for retail sector”
Content Research Objective
Company Products & Profile
Research Methodology
Analysis
Major findings of project
Recommendation
Research Objective
Primary
Secondar
y
Company Products & ProfileTYRES
PASSENGER
SUV/4*4
PERFORMANCE
Product Range – India
Ducaro Hi Miler
DuraPlus
Assurance Excellence
Wrangler HP/AW
Eagle NCT5
GT3
Wrangler AT/SA
Assurance FUEL MAX
Eagle F1 GSD3
DP Series
Eagle F1 Directional 5
Research Methodology
RESEARCH DESIGN
DATA COLLECTION
SAMPLE SIZE
RESEARCH TOOL
Goodyear in India
• Entered India in 1922.
• Goodyear India's own manufacturing facility was inaugurated in Ballabgarh, near New Delhi in1961 for manufacturing farm and commercial tires.
• Goodyear USA acquired another plant in Aurangabad in 1994 for manufacturing of passenger car tires.
Core Strengths
8 Tire Proving Grounds across 5 countries
12 Major pattern families - India
53 Manufacturing facilities in 22 countries across world
4 Technical Centers dedicated to innovation
Goodyear USPsCutting-edge of
Technology, Innovation & Product
Development Product Quality
Multiple Production Facilities spread
across world Product Availability
Robust Customer Support & Complaint Resolution System
24x7 Service Support
Proving Grounds
Mireval Test CircuitFrance
San Angelo, Texas
Americana, Brazil
GIC*L Test CircuitLuxembourg
ANALYSIS
• BRAND PRIORITY
• SOURCES
• FASTEST CLAIM
• PRIOR KNOWLEDGE
• OFFERS
• FEATURES
• SERVICING PREFRENCES
Findings
• There is not positive approach of the sales persons about Goodyear. They don’t try to push our product
• Pricing in terms of competitor dealer• Customers don’t get enough knowledge or
information about Goodyear tyres from the retailers.
• Brand awareness is very less.• It’s very easy to convert the customers to different
brands.
Recommendation
• Goodyear tyres should provide more offers or discount to the existing clients and they can introduce the add-on packages to existing packages
• We should try to increase the profitability of retailers by keeping good profit margin.
• We should focus on giving knowledge to the sale person more than the end user.
• We should revise/update price list according to the latest offers so that it’s easy to compare with different brands.
• We should start focusing on the AD’s as well to capture the market
Continue
• We can start a membership type of a system for the retailer/dealers by giving to the customer who is buying 4 tyres at a time .so that on the next purchase he can avail 5% discount from the retailers/dealers
• We should have similar pricing policy for the entire dealer so that there is no problem for dealers/retailer to deal with the customers.
Conclusion
• The bulk of the business comes from repeat customers, around 70% being the repeat orders.
• Although, business comes from large customers, small customers are from where the maximum leads are generated.
• Once a new customer is acquired, he tends to buy again from Dealer, irrespective of the size.
• Retailer gives importance to those brands from which they is getting more profit.
• We have good opportunities open in front of us with the associate dealers if we start focusing on them.
• Sales persons don't have complete knowledge about Goodyear tyres
• Goodyear has different pricing strategies for different dealers
• Customers don't have much knowledge about Goodyear tyres
• Customers easily get influenced.