goodyear creatoor

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Post on 20-Jan-2017

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  • Do we know eachother?

  • Our goal is

  • Our goal is

  • Our approach is strategic

  • Our approach is strategic

    S - Situation Analysis - where are we now?

    O - Objectives where do we want to go?

    S - Strategy how we are going to get there.

    T - Tactics the details of strategy.

    A - Action or implementation - putting the plan to work.

    C - Control measurement, monitoring, reviewing, updating

    and modifying.

  • First step analysis

    Industry analysis

    Company analysis

    Marketing mix analysis

    Implementation

  • Who are we?

    What kind of a company are we?

    Rubber industry, high-tech company?

  • What do we provide?

    PRODUCT or SOLUTION?

    APPLE or TASTE? QUALITY or COMFORT?

  • Our Strenghts & Opportunities

    S Global company Goodyear brand

    Market leader in USA

    Continuous research & development

    International knowledge exchange

    W Market share in Europe Unused cross selling

    Organisation

    Market presence

    Communication

    TExchangeability with GY tires New players at the market

    Too good picture about ourselves

    Low success motivation

    Keen competition of stabile

    players

    O New communication Continuous communication wiht

    customers

    Customer awarding

    Cross seling sistem

    Strateke povezave s partnerji

    Enfocement of new trends

    Commercialists at the right places

  • Our ideas

  • Focussed on marketing

    communication

    Excellence = Idea + Message + Execution

  • Idea ?

    What are we promoting?

  • What are we promoting?

    Message ?

  • What are we communicating?

    Our main challenge - Tires

  • What is doing our competition ?

  • Can we compete

  • Idea

    +

    Message

    +

    Execution

  • Focussing on product

  • We offer more

  • We offer more

    Ideas & solutions

  • We offer more

    Ideas & solutions

    Make no compromise

  • We offer more

    Ideas & solutions

    Make no compromise

    Choose the best!

  • Make no compromise!

    The message

  • The idea

  • The idea - How do tigers move?

  • Tigers have soft pads on the bottoms of their feet that

    allow the tiger to move silently.

    Tigers walk, moving their front and back leg forward

    together. This helps the tiger move silently, and swiftly.

  • How would you like to drive?

  • Idea + Message + Execution

  • Tactics more than advertising

    Product

    Price

    Placement

    Promotion

    People

    Processes

  • What are industry order winners

    Qualifiers

    Order winners

    Non issue