goodyear case report

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Goodyear case report. Steph marsh, hattie decker, nate branham. Introduction. Sears contacted Goodyear about selling their Eagle brand tire in Sears stores Goodyear originally declined in 1990 Now reconsidering after a $38 million loss in 1990 and a change in top management in 1991. - PowerPoint PPT Presentation

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Goodyear case report

Goodyear case reportSteph marsh, hattie decker, nate branham

IntroductionSears contacted Goodyear about selling their Eagle brand tire in Sears storesGoodyear originally declined in 1990Now reconsidering after a $38 million loss in 1990 and a change in top management in 1991Goodyear TiresFounded in 1898 in Akron, OHStarted creating bike and carriage tiresLargest manufacturer 1916-199020-25% world tire manufacturer37% US manufacturer#1 tire manufacturer in North America and Latin America#2 tire manufacturer in world

Goodyear Tires-Product

Goodyear Tires-price

Goodyear Tires-distribution

Decision problemGoodyear must decide whether or not to sell their tires at Sears.Strategic OptionsDo nothingAccept Sears proposal

Sell Eagle brandSell entire product lineSell some brandsDo nothingSell Eagle Brand in searsSell Entire product line in searsSell some brandsat searsrecommendationsProduct policyDistribution policy