goodbye mass marketing, hello 1:1 marketing | choozle
TRANSCRIPT
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Goodbye Mass Marketing, Hello 1:1 MarketingFebruary 22, 2016
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• What is 1:1 Marketing• Why Personalize Your
Marketing• Personalize Your
Marketing in Choozle
Agenda
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• Behavioral Targeting
• Custom creative• Audience-Specific
Messaging
What is 1:1 Marketing?
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• Personalized World• Key to company
strategy
• Enhances CX, results
• Not hard to do
Why Personalized Marketing?
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Custom Audiences
How Can I Personalize in Choozle?
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Smart Container Tag
How Can I Personalize in Choozle?
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Retargeting
How Can I Personalize in Choozle?
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Creative
How Can I Personalize in Choozle?
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CRM Targeting
How Can I Personalize in Choozle?
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QUESTIONS?
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