Good Website Web Design & SEO

Great Visibility

What Makes A Good Website?

Website Expectations

Website Owner• Cool, Wow Factor• Pride, Opinion• Marketing Jargon• Lots of Traffic

Website Visitor• Helpful, Easy, Intuitive• Professional, Trustworthy• Practical, Utility• Accessible• Just help me

It’s all about your user first.

• CMS• Accessible by

search engines• Enables all

three

• Structure• Professional• First Impression

• Answers• Trust• Examples

• Easy• Intuitive• Clear Paths

Usability Content

TechDesign

Usability

“Don’t make me think.”

• Clear navigation options and labels

• Calls to action / next steps

• Clear headings and content structure

• Contact info right up top (& bottom)

• Usable on all device types

Usability

Content

Sadly, this is the most neglected part of any website

• Ditch the marketing speak, PROVIDE ANSWERS

• Utilize all types of content you can – Text, photos, graphics, video, user- generated content, reviews

• Use YOUR photos, ditch the stock photography

• Cover capabilities, process, experience … the stuff that REALLY matters to your potential customer

Content

Content Tip

• Compile the top 10 questions your sales staff, or customer service staff are asked.

• Does your website answer all of those 10?

Design

Quality of design for most is an opinion, stick to facts

• Your web design should enable, not get in the way

• Professional, clean and makes a great first impression

• Color schemes that work together (kuler.adobe.com)

• Spacing is ALWAYS your friend – let your content breathe, don’t have text touching photos

• Crop and compress photos correctly

Design

Reliable, usable and scalable

• CMS – Wordpress is a strong choice for SMBs due to cost, features and search engine friendliness

• Others exist – Concrete5, Joomla, Squarespace

• Accessible to Google and Bing

• Responsive Web Design – all devices

Technology

Responsive Web Design to meet all users and devices

• Site adjusts based on device

• One site, once CMS• Ubiquitous• Preferred technical

structure by Google and Bing for mobile

Google: Responsive Wordpress Templates

Technology

Dedicated Mobile Site http://m.yoursite.com

• Separate mobile site• Often condensed, simplified• Faster load

• Con: 2 sites to manage

Technology

BAD ExamplesWeb Design

Usability- No navigation- Poor header- Content block

Content- Light on answers

Design- Spacing

Tech- Each page is one image!

Usability- Super small text- Splash page

Content- Light on answers

Design- Spacing- Random

Tech- Flash everywhere

GOOD ExamplesWeb Design

How Search Engines WorkIntro To SEO

Search & SEO Is Blurry• Bigfoot is Blurry (mitch hedberg)

• Myths & Misinformation

• How are websites & pages ranked?

• What is the “trick”?

How It WorksSearch Engines Find Stuff Before You Do

Engines crawlto find websites and web pages. Moving from link to link.

How It WorksSearch Engines Read Web Pages

Web page text is “read” and other page elements are factored in to determine what EACH page is about.

How It WorksSearch Engines Store The Data

The engines bring your data back to their servers and store it in a giant library called an “index”.

How It WorksYou Search For “Apple Pie Recipes”

When a user does a search, the engine looks into it’s library to find and display the BEST resources for apple pie recipes.

How It WorksThe engine ranks resources with it’s algorithm

How It WorksThe BEST resources/results are displayed

How It WorksThe BEST resources can be many different things

Webpage

Images

Blogs

Video

How It Works – LocalYour keyword phrase or direct request initiates local

Local Results

Carousel Results

How It Works - LocalResult layouts can vary by device too

Who Wants To Be #1?That’s right, we all do

Why Are You #1?• ONLY what’s online matters

• What are you saying about yourself?

• What are others (profiles, directories, links) saying about you?

• Why is your website better and more credible?

Be Visible. Stand Out.

The Engine Has To Crawl YouUse a “building code inspector” to find any tech issues

www.google.com/webmasters/tools

www.bing.com/toolbox/webmaster

Provides detailed reports on your websites visibility, crawl errors and other useful information to help identify technical issues.

Welcome To Our WebsiteFor over 20 years we have provided the finest in products and services to our customers.

Through dedication, education and innovation we are recognized as an industry leader.

Dallas ElectricianFor over 20 years we have providedElectrical services in the Dallas, TX area for electrical installation, repair and emergency repair.

Let us service your wiring, outlet, switch, generator, surge protection and other electric needs today.

Dallas ElectricianFor over 20 years we have providedElectrical services in the Dallas, TX area for electrical installation, repair and emergency repair.

Let us service your wiring, outlet, switch, generator, surge protection and other electric needs today.

Website ContentNeeded content and valuable content

Content ValueContent “musts” and content value

Mission Statement 5 Reasons Your Home Needs A Generator

Get Votes, Gain TrustTrust is signaled by those willing to vote (link to) you

Links Equal Trust• Quantity counts

• Quality counts One authoritative link trumps a lot of low to average links

Who is willing to vote/vouch for you?What can you do to be worthy of this trust?

Why Link To You?You provide answers, expertise and valuable content

Mission Statement

5 Reasons Your Home Needs A Generator

The Trick?There is no trick, credibility is not easy

Become Un-blurry+ Provide a professional website focused on your customer

+ Good, unique and valuable content with links

+ Make it EASY for users to learn the what & how

+ Prove and earn your credibility

Thank YouTwitter: @AaronWeiche

Facebook.com/weiche

LinkedIn

AaronWeiche.com