good things happen when you’re in the zone. · 2016-07-18 · good things happen when you’re in...
TRANSCRIPT
GOOD THINGS
HAPPEN WHEN
YOU’RE IN THE ZONE.
LISA YOUNG BRANDING, IDENTITY AND MARKETING EXPERT
(650) 279-9799
IDENTIFY customer need, frame of reference and create market position that sets each asset apart from the competition
ANALYZE the asset’s functional benefits and physical features that will serve as selling points for the property
BRAND STRATEGY OUR
BRANDING STRATEGY
ESTABLISH sensory connection with consumers. Ideally, the image will be consistently marketed throughout the community, so it becomes easily distinguishable and recognizable by our target demographic. We want consumers to identity with the overall brand identity and not the logo iconography itself.
GOAL is to generate a brand that can expand beyond the actual product and service and add intangible value to the overall consumer experience – becoming an additional sales tool for the leasing consultants. This mimics the Nordstrom concept, where consumers are willing to pay more for a similar product, based solely on the brand association.
1
2
LISA YOUNG
OUR WORK PROCESS
Our team excels at marrying creative thinking with digital innovation. We all work within an established methodology, honed by years of experience, that allows us to manage budgets, deadlines and the business imperative with confidence. We bring innovation, ideation and creativity, underpinned with a solid business rigor.
.
Our proven methodology ensures we deliver on time, to budget and exceed expectations time after time after time. Our commitment to combining highly effective working practices with paradigm-busting creativity means the only thing we’ll exceed are your expectations.
But at the core of our tried and tested methodology is vital flexibility. We’re not interested in churning out one size fits all. We always strive to meet each client’s unique set of needs and expectations by delivering a truly personalized experience on a professional basis. Our passion may steer the project but the client is at the heart of everything we do.
SAMPLES OF OUR
WORK
ID DESIGNS
BRANDING ID DEVELOPMENT
Meridian at Midtown
San Jose, CA
Marquis
San Jose, CA LINQ
San Jose, CA
WEBSITE
CONSULTING
DIGITAL
APPLICATIONS
BRANDING
DESIGNS
Next few slides are our
LOGO / REBRANDING
DIRECTION
CONSULTING PROJECT
Name ID Recommended branding direction
GENERAL BRANDING ONLY
ID concept previously determined
ASSET NAME
LOGO &
ID DEVELOPMENT
CONCEPTUAL ONLY
CLIENT SALES SLICK
CLIENT SALES SLICK
