good things happen

iLOTTERY ONE YEAR LATER

iLOTTERY LAUNCHAUGUST2014

iLO

TTER

Y SA

LES

SALES

COMPARISON IN MILLIONS

$126

$108

$59$56

$120

iLO

TTER

Y SA

LES

8%OF RETAIL

SALES

iLOTTERY

R E T A I L

AS A PERCENTVS RETAIL

R E T A I LR E T A I L

10%

5%R E T A I L

good things happen

good things

happen$10 MILLION

SCHOOL AID FUND

REVENUE

CONTRIBUTIONSTO GOOD CAUSES

BRAND NEW

PLAYERS36%

YOUNGER PLAYERS

1/3 BETWEEN

18-35

MICHIGAN iLOTTERY ATTRACTS

YOUNGERPLAYERSGAMES PLAYED

72,000,000

RISE OF

MOBILE

PLAYERS

53%

41%SALES

RUNNING THE BUSINESS

gamesuser experience

payments

marketing analysi

s

GAMES

CHANNEL OF PLAY

single channel

multichannel

5-10X

USER EXPERIENCE

maximize

Jun-10Jul-1

0

Aug-10

Sep-10

Oct-10

Nov-10

Dec-10

Jan-11

Feb-11

Mar-11

Apr-11

May-11

Jun-11Jul-1

1

Aug-11

Sep-11

Oct-11

Nov-11

Dec-11

Jan-12

Feb-12

Mar-12

Apr-12

May-12

Jun-12Jul-1

2

Aug-12

Sep-12

Oct-12

Nov-12

Dec-12

Jan-13

Feb-13

Mar-13

Apr-13

May-13

Jun-13Jul-1

3

Aug-13

Sep-13

Oct-13

Nov-13

Dec-13

Jan-14

Feb-14

Mar-14

Apr-14

May-14

Jun-14Jul-1

4

Aug-14

Sep-14

Oct-14

Nov-14

Dec-14

Jan-15

Feb-15

Mar-15

Apr-15

May-15

Jun-15Jul-1

5

Aug-15 -

1,000,000

2,000,000

3,000,000

4,000,000

5,000,000

6,000,000

7,000,000

8,000,000

Mobile App Launch

Mobile Site Launch

iLottery Launch

online visitor traffic – 5 years

BAtesting

play online

try it free

PAYMENTS

ALLOF THE ABOVE

STRATEGY

Credit Cards46%

Debit Cards22%

Game Card14%

ACH11%

Neteller8%

SHAREOF PAYMENTS

innovative payments

used exclusively by 20% of players

MARKETING

player funnel

acquisition sources

paid search

display databaseonlinegame card

direct mail

1% 3%28%

7%

38%

E-COMMERCE VALUE OF DATABASE

64% DEPOSITORS

$86.4MILLION IN

SALES

ANALYSIS

games

retention

payments

site traffic & advertising

4 PM5 PM6 PM7 PM8 PM9 PM10PM11PM

PEAK

PEAK

PEAK

PEAKPEAK

5 TIMES

SCOTT BOWEN

DANNY BOGUS

questions?thanks