“good strategy, bad strategy” r.p.rumelt’s critique b290
TRANSCRIPT
“Good Strategy, Bad Strategy”R.P.Rumelt’s critique
B290
Meanings
Word(s) Meaning
Strategic Very important
Strategic decision maker C-level manager or close
Strategically Cleverly
A strategy An ambitionA difficult goalInnovationDeterminationInspirational leadership
A contingent plan of action and resource allocations to achieve a (realistic) objective
From “Good Strategy, Bad Strategy”, R.P.Rumelt,2011
Strategy comprises…
• A diagnosis – that defines the nature of the challenge• i.e., Framing
• A guiding policy– for dealing with the challenge• Vision/mission and strategic priorities
• A set of coherent actions– Designed to carry out the guiding policy• Tasks and actions
From “Good Strategy, Bad Strategy”, R.P.Rumelt,2011
Bad Strategy…
• Fluff– Jargon, buzz words
• The elephant in the room– Failing to face up to critical problems
• Mistaking goals for strategy
From “Good Strategy, Bad Strategy”, R.P.Rumelt,2011
Panning or strategy?
Increasing uncertainty, contingencies, scope
A PLAN• Simple steps• No contingencies• “Do A, then B then
C”
A STRATEGY• A Framing• A set of goals• Enumeration of contingencies• A coherent set of actions
