good practices to maximize your mobile seo
DESCRIPTION
Slides of SEOmoz #Mozinar about Mobile SEO: Get to know the best practices and criteria to implement a mobile Web presence and establish an SEO strategy that really answer to your site and online business requirements and make the most out of the Mobile search opportunity.TRANSCRIPT
Date:Author:
Good Practices to Maximize your Mobile SEOby Aleyda Solis, SEER Interactive, @aleyda
Tweet with Mozinar attendees: #mozinar
Technical problems or feedback:Please email [email protected]
Good Practices to Maximize your Mobile SEO
2Aleyda Solis / @aleyda
Mobile Search has Exploded
Good Practices to Maximize your Mobile SEO
3Aleyda Solis / @aleyda
Mobile Search has Exploded
Take a Lookhttp://www.themobileplaybook.com/
Good Practices to Maximize your Mobile SEO
4Aleyda Solis / @aleyda
Google even Introduced a Smartphone GoogleBot
Good Practices to Maximize your Mobile SEO
5Aleyda Solis / @aleyda
Google even Introduced a Smartphone GoogleBot
Check it http://googlewebmastercentral.blogspot.com/2011/12/introducing-smartphone-googlebot-
mobile.html
Good Practices to Maximize your Mobile SEO
6Aleyda Solis / @aleyda
All the “Important” Sites are Going Mobile
Good Practices to Maximize your Mobile SEO
7Aleyda Solis / @aleyda
Mobile Optimization is a Need
Good Practices to Maximize your Mobile SEO
8Aleyda Solis / @aleyda
Mobile Optimization is a Need
Users say ithttp://www.themobileplaybook.com/
Good Practices to Maximize your Mobile SEO
9Aleyda Solis / @aleyda
Google Launched Guidelines to Optimize for Mobile
Good Practices to Maximize your Mobile SEO
10Aleyda Solis / @aleyda
Read Themhttps://developers.google.com/webmasters/
smartphone-sites/
Google Launched Guidelines to Optimize for Mobile
Good Practices to Maximize your Mobile SEO
11Aleyda Solis / @aleyda
But You’re Not Sure How to Do it
Good Practices to Maximize your Mobile SEO
12Aleyda Solis / @aleyda
It’s Like a HUGE Wave
Good Practices to Maximize your Mobile SEO
13Aleyda Solis / @aleyda
That Everybody is Trying to Ride
Good Practices to Maximize your Mobile SEO
14Aleyda Solis / @aleyda
…but not Many Know How to Do it Well
Good Practices to Maximize your Mobile SEO
15Aleyda Solis / @aleyda
Don’t Worry Though
Good Practices to Maximize your Mobile SEO
16Aleyda Solis / @aleyda
I will Teach You How to Surf Mobile Webs
Good Practices to Maximize your Mobile SEO
17Aleyda Solis / @aleyda
You need to Start with a Surf Mobile SEO Analysis
Good Practices to Maximize your Mobile SEO
18Aleyda Solis / @aleyda
1. Learn from Your Current Mobile Users
Good Practices to Maximize your Mobile SEO
19Aleyda Solis / @aleyda
Use your Google Analytics
Good Practices to Maximize your Mobile SEO
20Aleyda Solis / @aleyda
Use your Google Analytics
Go tohttp://www.google.com/analytics/
Good Practices to Maximize your Mobile SEO
21Aleyda Solis / @aleyda
Choose the Mobile Advanced Segments
Good Practices to Maximize your Mobile SEO
22Aleyda Solis / @aleyda
Verify Your Mobile Traffic Volume & Trend
Good Practices to Maximize your Mobile SEO
23Aleyda Solis / @aleyda
Verify Your Mobile Traffic Volume & Trend
Compare your (Volumes & Trends) of (Traffic & Conversions)
from(Mobile, Mobile Organic, Desktop & Desktop
Organic)
Good Practices to Maximize your Mobile SEO
24Aleyda Solis / @aleyda
Go to Audience > Mobile > Devices
Good Practices to Maximize your Mobile SEO
25Aleyda Solis / @aleyda
Verify Your Visitors Mobile Devices
Good Practices to Maximize your Mobile SEO
26Aleyda Solis / @aleyda
Verify Your Visitors Mobile Devices
Compare your (Volume & Trends) of (Devices) from
(Mobile Organic & General Mobile Users).
Good Practices to Maximize your Mobile SEO
27Aleyda Solis / @aleyda
Go to Traffic Sources > Search > Organic
Good Practices to Maximize your Mobile SEO
28Aleyda Solis / @aleyda
Verify Your Organic Mobile Keywords & Pages
Good Practices to Maximize your Mobile SEO
29Aleyda Solis / @aleyda
Verify Your Organic Mobile Keywords & Pages
Compare your Organic (Keywords & Landing Pages) from
(Mobile & Desktop).
Good Practices to Maximize your Mobile SEO
30Aleyda Solis / @aleyda
2. Check Your Current Mobile Site
Experience
Good Practices to Maximize your Mobile SEO
31Aleyda Solis / @aleyda
Go to a Mobile Emulator
Good Practices to Maximize your Mobile SEO
32Aleyda Solis / @aleyda
Go to a Mobile Emulator
You can use http://www.opera.com/developer/tools/mobile/
or http://www.mobilephoneemulator.com
Good Practices to Maximize your Mobile SEO
33Aleyda Solis / @aleyda
Verify the Visibility & Usability of your Content
Good Practices to Maximize your Mobile SEO
34Aleyda Solis / @aleyda
Verify the Visibility & Usability of your Content
Is all your content (Text, Menu, Images, Videos) correctly (Displayed & Working).
Good Practices to Maximize your Mobile SEO
35Aleyda Solis / @aleyda
3. Verify your Mobile Search Behavior
Good Practices to Maximize your Mobile SEO
36Aleyda Solis / @aleyda
Use your Google Webmaster Tools
Good Practices to Maximize your Mobile SEO
37Aleyda Solis / @aleyda
Use your Google Webmaster Tools
Visitwww.google.com/webmasters/tools/
Good Practices to Maximize your Mobile SEO
38Aleyda Solis / @aleyda
Go to Traffic > Search Queries > Mobile
Good Practices to Maximize your Mobile SEO
39Aleyda Solis / @aleyda
Verify Queries & Pages Mobile Search Visibility
Good Practices to Maximize your Mobile SEO
40Aleyda Solis / @aleyda
Verify Queries & Pages Mobile Search Visibility
Compare your (Top Queries & Top Pages) from (Mobile & Web) search results.
Good Practices to Maximize your Mobile SEO
41Aleyda Solis / @aleyda
Go to Health > Crawl Errors > Mobile
Good Practices to Maximize your Mobile SEO
42Aleyda Solis / @aleyda
Identify Mobile Crawl Issues
Good Practices to Maximize your Mobile SEO
43Aleyda Solis / @aleyda
Go to Health > Fetch as Google > Mobile
Good Practices to Maximize your Mobile SEO
44Aleyda Solis / @aleyda
Verify how Googlebot Mobile Access to your Pages
Good Practices to Maximize your Mobile SEO
45Aleyda Solis / @aleyda
Install ScreamingFrog SEO Spider Tool
Good Practices to Maximize your Mobile SEO
46Aleyda Solis / @aleyda
Install ScreamingFrog SEO Spider Tool
Download it from http://www.screamingfrog.co.uk/seo-spider/
Good Practices to Maximize your Mobile SEO
47Aleyda Solis / @aleyda
Configure it to Crawl as Googlebot Mobile
Good Practices to Maximize your Mobile SEO
48Aleyda Solis / @aleyda
Configure it to Crawl as Googlebot Mobile
Check the different Google Crawlershttp://support.google.com/webmasters/bin/
answer.py?hl=en&answer=1061943
Good Practices to Maximize your Mobile SEO
49Aleyda Solis / @aleyda
Check how Googlebot Mobile Crawls your Site
Good Practices to Maximize your Mobile SEO
50Aleyda Solis / @aleyda
Install the User Agent Switcher Firefox Add-On
Good Practices to Maximize your Mobile SEO
51Aleyda Solis / @aleyda
Install the User Agent Switcher Firefox Add-On
Download it from https://addons.mozilla.org/en-US/firefox/
addon/user-agent-switcher/
Good Practices to Maximize your Mobile SEO
52Aleyda Solis / @aleyda
Verify your Mobile & Desktop Search Results
Good Practices to Maximize your Mobile SEO
53Aleyda Solis / @aleyda
Compare your (Titles, Descriptions, URLs, Snippets, Competitors)
from (Mobile, Tablet & Web) search results.
Verify your Mobile & Desktop Search Results
Good Practices to Maximize your Mobile SEO
54Aleyda Solis / @aleyda
Install the SEOmoz SEO Toolbar
Good Practices to Maximize your Mobile SEO
55Aleyda Solis / @aleyda
Install the SEOmoz SEO Toolbar
Download it from http://www.seomoz.org/seo-toolbar
Good Practices to Maximize your Mobile SEO
56Aleyda Solis / @aleyda
Identify the popularity of your Mobile Ranking Pages
Good Practices to Maximize your Mobile SEO
57Aleyda Solis / @aleyda
Identify the popularity of your Mobile Ranking Pages
Compare your (Domain, Page Authority & External Links)
With your Mobile Ranking Competitors
Good Practices to Maximize your Mobile SEO
58Aleyda Solis / @aleyda
Use Open Site Explorer
Good Practices to Maximize your Mobile SEO
59Aleyda Solis / @aleyda
Use Open Site Explorer
Go tohttp://www.opensiteexplorer.org/
Good Practices to Maximize your Mobile SEO
60Aleyda Solis / @aleyda
Verify your Popularity and Competitors Link Metrics
Good Practices to Maximize your Mobile SEO
61Aleyda Solis / @aleyda
Verify your Popularity and Competitors Link Metrics
If your Competitors already have a Mobile site version,
Verify them here.
Good Practices to Maximize your Mobile SEO
62Aleyda Solis / @aleyda
Not Much? These are just your current site results
Good Practices to Maximize your Mobile SEO
63Aleyda Solis / @aleyda
Now It’s time to see What’s out There!
Good Practices to Maximize your Mobile SEO
64Aleyda Solis / @aleyda
4. Research your Mobile Industry
Audience
Good Practices to Maximize your Mobile SEO
65Aleyda Solis / @aleyda
Use Google’s Keyword Tool
Good Practices to Maximize your Mobile SEO
66Aleyda Solis / @aleyda
Use Google’s Keyword Tool
Go tohttps://adwords.google.com/o/KeywordTool
Good Practices to Maximize your Mobile SEO
67Aleyda Solis / @aleyda
Choose the Mobile Devices Filter
Good Practices to Maximize your Mobile SEO
68Aleyda Solis / @aleyda
Check Mobile Search Volume for Relevant Keywords
Good Practices to Maximize your Mobile SEO
69Aleyda Solis / @aleyda
Check Mobile Search Volume for Relevant Keywords
Use the Keywords Identified in your Site Analysis to obtain more ideas
Good Practices to Maximize your Mobile SEO
70Aleyda Solis / @aleyda
Pretty cool right? Let’s go for more!
Good Practices to Maximize your Mobile SEO
71Aleyda Solis / @aleyda
Use Keyword Tools Like SEMRush & SearchMetrics
Good Practices to Maximize your Mobile SEO
72Aleyda Solis / @aleyda
Use Keyword Tools Like SEMRush & SearchMetrics
Go to http://www.semrush.com/ or http://suite.searchmetrics.com/en/essentials
Good Practices to Maximize your Mobile SEO
73Aleyda Solis / @aleyda
Identify More Keyword Ideas from your Competitors
Good Practices to Maximize your Mobile SEO
74Aleyda Solis / @aleyda
Identify More Keyword Ideas from your Competitors
Verify the specific Mobile Search Volume for these potential Keywords with the Google
Keyword Tool
Good Practices to Maximize your Mobile SEO
75Aleyda Solis / @aleyda
Now you see all the Potential Mobile Waves?
Good Practices to Maximize your Mobile SEO
76Aleyda Solis / @aleyda
It’s time to Choose how to Ride Them
Good Practices to Maximize your Mobile SEO
77Aleyda Solis / @aleyda
5. Select the Best Mobile Site
Architecture
Good Practices to Maximize your Mobile SEO
78Aleyda Solis / @aleyda
All of them have Pros, Cons & SEO Best Practices
Good Practices to Maximize your Mobile SEO
79Aleyda Solis / @aleyda
Select the Most Suitable for You
Good Practices to Maximize your Mobile SEO
80Aleyda Solis / @aleyda
Validate with the previously identified information,
your content needs & technical capacity.
Select the Most Suitable for You
Good Practices to Maximize your Mobile SEO
81Aleyda Solis / @aleyda
Let’s Learn How to Make the Most Out of Them
Good Practices to Maximize your Mobile SEO
82Aleyda Solis / @aleyda
6. General Mobile SEO Recommendations
Good Practices to Maximize your Mobile SEO
83Aleyda Solis / @aleyda
Go to PageSpeed Insights
Good Practices to Maximize your Mobile SEO
84Aleyda Solis / @aleyda
Go to PageSpeed Insights
Visit https://developers.google.com/speed/pagespee
d/insights
Good Practices to Maximize your Mobile SEO
85Aleyda Solis / @aleyda
Optimize your Mobile Web Site Speed
Good Practices to Maximize your Mobile SEO
86Aleyda Solis / @aleyda
Optimize your Mobile Web Site Speed
Make sure that your Mobile Pages load fast. Take into consideration Mobile limited CPU capabilities and Mobile Networks round-trip
times.
Good Practices to Maximize your Mobile SEO
87Aleyda Solis / @aleyda
Follow the Speed Recommendations for Mobile
Good Practices to Maximize your Mobile SEO
88Aleyda Solis / @aleyda
Follow the Speed Recommendations for Mobile
Visit https://developers.google.com/speed/docs/best-
practices/mobile
Good Practices to Maximize your Mobile SEO
89Aleyda Solis / @aleyda
Make the Mobile Content Relevant for its Audience
Good Practices to Maximize your Mobile SEO
90Aleyda Solis / @aleyda
Make the Mobile Content Relevant for its Audience
Use your Mobile Search Keywords to Optimize and Prioritize your Mobile Content.
Good Practices to Maximize your Mobile SEO
91Aleyda Solis / @aleyda
Optimize the Structural Mobile Page Elements
Good Practices to Maximize your Mobile SEO
92Aleyda Solis / @aleyda
Optimize the Structural Mobile Page Elements
Titles, URLs, Meta Descriptions Should be Highly Relevant & Concise
Good Practices to Maximize your Mobile SEO
93Aleyda Solis / @aleyda
Validate how they’re shown in Mobile Results
Good Practices to Maximize your Mobile SEO
94Aleyda Solis / @aleyda
Remember to Keep Short Titles & Meta Descriptions.
Verify them with Mobile Emulators.
Validate how they’re shown in Mobile Results
Good Practices to Maximize your Mobile SEO
95Aleyda Solis / @aleyda
Give the Content a Meaning with Structured Data
Good Practices to Maximize your Mobile SEO
96Aleyda Solis / @aleyda
Give the Content a Meaning with Structured Data
Read http://support.google.com/webmasters/bin/ans
wer.py?hl=en&answer=99170 and Use
http://www.google.com/webmasters/tools/richsnippets
Good Practices to Maximize your Mobile SEO
97Aleyda Solis / @aleyda
If Local, create a Google+ for Business presence
Good Practices to Maximize your Mobile SEO
98Aleyda Solis / @aleyda
If Local, create a Google+ for Business presence
Visit http://www.google.com/+/business/
Good Practices to Maximize your Mobile SEO
99Aleyda Solis / @aleyda
Optimize your Mobile Interface with Consistency
Good Practices to Maximize your Mobile SEO
100Aleyda Solis / @aleyda
Optimize your Mobile Interface with Consistency
Beware of Flash & Non-Mobile Friendly Elements.
Follow These Usability Guidelines: http://www.nngroup.com/articles/optimizing-a-
screen-for-mobile-use/
Good Practices to Maximize your Mobile SEO
101Aleyda Solis / @aleyda
Easy Right? Now Let’s Learn about each Approach
Good Practices to Maximize your Mobile SEO
102Aleyda Solis / @aleyda
7. Responsive Web Design SEO
Guidelines
Good Practices to Maximize your Mobile SEO
103Aleyda Solis / @aleyda
Responsive Web Design Concept
Good Practices to Maximize your Mobile SEO
104Aleyda Solis / @aleyda
Responsive Web Design Concept
Is a Web Design approach that uses CSS3 Media Queries and a fluid grid to display a flexible
design that automatically adapts to the device.
Good Practices to Maximize your Mobile SEO
105Aleyda Solis / @aleyda
Responsive Web Design Concept
Good Practices to Maximize your Mobile SEO
106Aleyda Solis / @aleyda
Responsive Web Design Concept
Use http://mattkersley.com/responsive/ or http://responsive.victorcoulon.fr/
To Verify a Page Responsiveness
Good Practices to Maximize your Mobile SEO
107Aleyda Solis / @aleyda
Google Recommends Responsive for Smartphones
Good Practices to Maximize your Mobile SEO
108Aleyda Solis / @aleyda
Read ithttp://
googlewebmastercentral.blogspot.com.es/2012/06/recommendations-for-building-
smartphone.html
Google Recommends Responsive for Smartphones
Good Practices to Maximize your Mobile SEO
109Aleyda Solis / @aleyda
Google Provides Recommendations for Responsive
Good Practices to Maximize your Mobile SEO
110Aleyda Solis / @aleyda
Google Provides Recommendations for Responsive
Check themhttp://
googlewebmastercentral.blogspot.com.es/2012/04/responsive-design-harnessing-power-
of.html
Good Practices to Maximize your Mobile SEO
111Aleyda Solis / @aleyda
Responsive Web Design has Pros & Cons
Good Practices to Maximize your Mobile SEO
112Aleyda Solis / @aleyda
Responsive Web Design has Pros & Cons
If you have the technical capacity and your content, offering & keywords for Mobile and
Desktop are very similar, this would be the best alternative for you.
Good Practices to Maximize your Mobile SEO
113Aleyda Solis / @aleyda
You can use Responsive Web Frameworks
Good Practices to Maximize your Mobile SEO
114Aleyda Solis / @aleyda
You can use Responsive Web Frameworks
Go to http://twitter.github.com/bootstrap/
Good Practices to Maximize your Mobile SEO
115Aleyda Solis / @aleyda
Or Responsive Web Templates for your CMS
Good Practices to Maximize your Mobile SEO
116Aleyda Solis / @aleyda
Or Responsive Web Templates for your CMS
Go to http://wordpress.org/extend/themes/ or your CMS Themes Gallery
Good Practices to Maximize your Mobile SEO
117Aleyda Solis / @aleyda
SEO Tip: Allow the Crawling of your Site Assets
Good Practices to Maximize your Mobile SEO
118Aleyda Solis / @aleyda
SEO Tip: Allow the Crawling of your Site Assets
Don’t Block CSS, Images, JS to Search Engines.
Good Practices to Maximize your Mobile SEO
119Aleyda Solis / @aleyda
SEO Tip: Effectively Use Javascript for Rendering
Good Practices to Maximize your Mobile SEO
120Aleyda Solis / @aleyda
SEO Tip: Effectively Use Javascript for Rendering
Check Google’s Recommendation https://developers.google.com/
webmasters/smartphone-sites/javascript
Good Practices to Maximize your Mobile SEO
121Aleyda Solis / @aleyda
SEO Tip: Verify More the Web Speed & Visualization
Good Practices to Maximize your Mobile SEO
122Aleyda Solis / @aleyda
SEO Tip: Verify More the Speed & Visualization
Since you will use the same pages for Mobile & Desktop it’s a must to validate
their loading times and visualization issues.
Good Practices to Maximize your Mobile SEO
123Aleyda Solis / @aleyda
Some Responsive Mobile Web Examples
vs
vs
Good Practices to Maximize your Mobile SEO
124Aleyda Solis / @aleyda
Some Responsive Mobile Web Examples
Other Responsive Sites are http://www.starbucks.com/, http://mashable.com/ and http://thenextweb.com/
Good Practices to Maximize your Mobile SEO
125Aleyda Solis / @aleyda
Not for you? Let’s see with Dynamic Serving
Good Practices to Maximize your Mobile SEO
126Aleyda Solis / @aleyda
8. Dynamic Serving SEO Guidelines
Good Practices to Maximize your Mobile SEO
127Aleyda Solis / @aleyda
Dynamic Serving Concept
Good Practices to Maximize your Mobile SEO
128Aleyda Solis / @aleyda
Dynamic Serving Concept
Your Web server responds with a different HTML in the same URL depending on the user agent
requesting the page: Mobile or Desktop
Good Practices to Maximize your Mobile SEO
129Aleyda Solis / @aleyda
Dynamic Serving Concept
Good Practices to Maximize your Mobile SEO
130Aleyda Solis / @aleyda
Dynamic Serving Concept
It’s the same URL but the HTML shown to Mobile users & Bots it’s different than the one
shown to Desktop users & Bots
Good Practices to Maximize your Mobile SEO
131Aleyda Solis / @aleyda
Dynamic Serving Pros & Cons
Good Practices to Maximize your Mobile SEO
132Aleyda Solis / @aleyda
Dynamic Serving Pros & Cons
If you cannot go Responsive due to the need of a highly differentiated offering for Mobile users or
Responsive technical restrictions, Dynamic Serving is the alternative.
Good Practices to Maximize your Mobile SEO
133Aleyda Solis / @aleyda
SEO Tip: Use the Vary HTTP header “User Agent”
Good Practices to Maximize your Mobile SEO
134Aleyda Solis / @aleyda
SEO Tip: Use the Vary HTTP header “User Agent”
Follow Google’s User-Agent Detection Recommendation
https://developers.google.com/webmasters/smartphone-sites/redirects
Good Practices to Maximize your Mobile SEO
135Aleyda Solis / @aleyda
SEO Tip: Effectively Detect and Serve User Agents
Good Practices to Maximize your Mobile SEO
136Aleyda Solis / @aleyda
SEO Tip: Effectively Detect and Serve User Agents
Serve the same HTML to Users & Bots.
https://developers.google.com/webmasters/smartphone-sites/detecting-user-agents
Good Practices to Maximize your Mobile SEO
137Aleyda Solis / @aleyda
vs
Dynamic Serving Mobile Site Examples
Good Practices to Maximize your Mobile SEO
138Aleyda Solis / @aleyda
Dynamic Serving Mobile Site Examples
vsOther Dynamic Serving Sites are http://www.zillow.com/, https://www.tumblr.com/
and http://edition.cnn.com/
Good Practices to Maximize your Mobile SEO
139Aleyda Solis / @aleyda
Still can’t see it? Check the Parallel Mobile Option
Good Practices to Maximize your Mobile SEO
140Aleyda Solis / @aleyda
9. Parallel Mobile Site SEO Guidelines
Good Practices to Maximize your Mobile SEO
141Aleyda Solis / @aleyda
Parallel Mobile Site Concept
Good Practices to Maximize your Mobile SEO
142Aleyda Solis / @aleyda
Parallel Mobile Site Concept
You create a specific mobile site structure with its own URLs, under an “m” subdomain,
targeting mobile users, redirecting users to their correct site version if necessary.
Good Practices to Maximize your Mobile SEO
143Aleyda Solis / @aleyda
Parallel Mobile Site Concept
Good Practices to Maximize your Mobile SEO
144Aleyda Solis / @aleyda
Parallel Mobile Site Concept
Show each Page Content through Two Different URLs, one for Mobile and another for Desktop.
Good Practices to Maximize your Mobile SEO
145Aleyda Solis / @aleyda
Parallel Mobile Site Concept
Good Practices to Maximize your Mobile SEO
146Aleyda Solis / @aleyda
Parallel Mobile Site Concept
If the Mobile URLs end-up ranking in the Desktop Results and viceversa, users & bots
should be 301-redirected to their correct page version
Good Practices to Maximize your Mobile SEO
147Aleyda Solis / @aleyda
Parallel Mobile Site Pros & Cons
Good Practices to Maximize your Mobile SEO
148Aleyda Solis / @aleyda
If you cannot Implement a Dynamic Serving Mobile Version due technical restrictions, then
your alternative is a Parallel Mobile Site.
Parallel Mobile Site Pros & Cons
Good Practices to Maximize your Mobile SEO
149Aleyda Solis / @aleyda
SEO Tip: Use Consistent URLs in an “m” Subdomain
Good Practices to Maximize your Mobile SEO
150Aleyda Solis / @aleyda
SEO Tip: Use Consistent URLs in an “m” Subdomain
Keep the Mobile URL structure as clean and relevant as possible, without adding any
unnecessary directories.
Good Practices to Maximize your Mobile SEO
151Aleyda Solis / @aleyda
SEO Tip: Use Consistent URLs in an “m” Subdomain
Unlike this URL
Good Practices to Maximize your Mobile SEO
152Aleyda Solis / @aleyda
SEO Tip: Redirect Users to the correct URL versions
Good Practices to Maximize your Mobile SEO
153Aleyda Solis / @aleyda
SEO Tip: Redirect Users to the correct URL versions
Detect & Redirect User Agent as specified inhttps://developers.google.com/webmasters/
smartphone-sites/redirects
Good Practices to Maximize your Mobile SEO
154Aleyda Solis / @aleyda
SEO Tip: Add the alternate & canonical Annotations
Good Practices to Maximize your Mobile SEO
155Aleyda Solis / @aleyda
SEO Tip: Add the alternate & canonical annotations
Refer each mobile URL to its desktop alternative and viceversa with the rel alternate
& canonical annotations https://developers.google.com/webmasters/
smartphone-sites/details
Good Practices to Maximize your Mobile SEO
156Aleyda Solis / @aleyda
SEO Tip: Add rel=“alternate” in Desktop Sitemaps
Good Practices to Maximize your Mobile SEO
157Aleyda Solis / @aleyda
SEO Tip: Add rel=“alternate” in Desktop Sitemaps
Check Sitemaps Recommendations for Smartphones
https://developers.google.com/webmasters/smartphone-sites/details
Good Practices to Maximize your Mobile SEO
158Aleyda Solis / @aleyda
SEO Tip: Always link between your URL versions
Good Practices to Maximize your Mobile SEO
159Aleyda Solis / @aleyda
SEO Tip: Set Analytics to show your full hostname
Good Practices to Maximize your Mobile SEO
160Aleyda Solis / @aleyda
SEO Tip: Set Analytics to show your full hostname
To specifically see your mobile subdomain activity
http://cutroni.com/blog/2007/11/19/tracking-sub-domains-with-google-analytics/
Good Practices to Maximize your Mobile SEO
161Aleyda Solis / @aleyda
Parallel Mobile Site Examples
vs
Good Practices to Maximize your Mobile SEO
162Aleyda Solis / @aleyda
Parallel Mobile Site Examples
vsOther Parallel Mobile Sites are http://www.ebay.com/,
http://www.huffingtonpost.com/ and http://www.flickr.com/
Good Practices to Maximize your Mobile SEO
163Aleyda Solis / @aleyda
Can you feel the Waves now? How can you evolve?
Good Practices to Maximize your Mobile SEO
164Aleyda Solis / @aleyda
10. Measure and Evolve your Mobile
Presence
Good Practices to Maximize your Mobile SEO
165Aleyda Solis / @aleyda
Beware of Safari Search Referrer issues with iOS 6
Good Practices to Maximize your Mobile SEO
166Aleyda Solis / @aleyda
Beware of Safari Search Referrer issues with iOS 6
The referrer isn’t passed as iOS 6 Safari Search moved to SSL and search traffic is counted as
Direct. A workaround is
http://www.blindfiveyearold.com/reclaiming-lost-ios-search-traffic
Good Practices to Maximize your Mobile SEO
167Aleyda Solis / @aleyda
Track your Mobile Site Organic Traffic & Conversions
Verify if the Mobile Organic (visibility, traffic & conversions) have been as expected with your
optimized (Pages & Keywords).
Good Practices to Maximize your Mobile SEO
168Aleyda Solis / @aleyda
Continously Improve the Mobile SEO Process
Is the Mobile Organic Search ROI positive?Optimize or Expand the Mobile SEO Process
accordingly.
Good Practices to Maximize your Mobile SEO
169Aleyda Solis / @aleyda
Is the time to go for a Mobile App?
Good Practices to Maximize your Mobile SEO
170Aleyda Solis / @aleyda
Is the time to go for a Mobile App?
You need to analyze …
Good Practices to Maximize your Mobile SEO
171Aleyda Solis / @aleyda
Is the time to go for a Mobile App?
Are a high volume of your traffic & conversions coming from a specific mobile platform?
Good Practices to Maximize your Mobile SEO
172Aleyda Solis / @aleyda
Is the time to go for a Mobile App?
Do you need to provide higher user experience and functionalities that need more mobile
integration?
Good Practices to Maximize your Mobile SEO
173Aleyda Solis / @aleyda
Is the time to go for a Mobile App?
Are the Mobile app development costs going to be covered by the expected conversions growth?
Good Practices to Maximize your Mobile SEO
174Aleyda Solis / @aleyda
Is the time to go for a Mobile App?
If so, then It’s time to evolve again.
Good Practices to Maximize your Mobile SEO
175Aleyda Solis / @aleyda
Now You’re Ready for Bigger Mobile Waves. Go!
Thanks! It’s Mobile SEO Q&A Time
@aleyda
www.seerinteractive.com
http://seomoz.org/webinars
Good Practices to Maximize your Mobile SEO
177Aleyda Solis / @aleyda
Flickr Photos under Creative Commons
http://www.flickr.com/photos/23024164@N06/4146025578/http://www.flickr.com/photos/jeffrowley/6675142613/http://www.flickr.com/photos/jeffrowley/7359536102/ http://www.flickr.com/photos/mikebaird/2058765024/http://www.flickr.com/photos/jeffrowley/6675138821/ http://www.flickr.com/photos/denisdore/5843321172/http://www.flickr.com/photos/k38shawn/3039691067/
http://www.flickr.com/photos/miguelnavaza/5896656148/http://www.flickr.com/photos/sometimes_sam/5139378515/
http://www.flickr.com/photos/dansays/9944519/ http://www.flickr.com/photos/idlphoto/8000769447/
http://www.flickr.com/photos/petercraig/2088084658/ http://www.flickr.com/photos/miguelnavaza/2508671290/ http://www.flickr.com/photos/glennharper/1109457889/
http://www.flickr.com/photos/miguelnavaza/2781461967/ http://www.flickr.com/photos/gregoryjordan/4279196294/ http://www.flickr.com/photos/sleepflower18/2626245934/
http://www.flickr.com/photos/madlyinlovewithlife/6036480258/ http://www.flickr.com/photos/localsurfer/43336189/
http://www.flickr.com/photos/anthony_goto/4073980049/ http://www.flickr.com/photos/laurent_guerin/2304612153/