good data technical overview

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www.gooddata.com 2008 © Good Data Corp. Business Intelligence as a Service Zdenek (ZD) Svoboda, Good Data [email protected]

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Page 1: Good Data Technical Overview

www.gooddata.com2008 © Good Data Corp.

Business Intelligence as a Service

Zdenek (ZD) Svoboda, Good [email protected]

Page 2: Good Data Technical Overview

www.gooddata.com2008 © Good Data Corp.

CONTENT

• Current BI - Enterprise vs. Desktop

• New BI category - Departmental BI

• New BI Approaches: BI SaaS & Cloud Computing

• Good Data architecture overview

• Good Data demos (early beta)

Page 3: Good Data Technical Overview

www.gooddata.com2008 © Good Data Corp.

BI - What is It All About?• Turning data to information

• Answering questions - last month revenue,average salary for a position, last week expenses, customer retention, unpaid invoices

• Making decisions - raise commissions, cancel marketing campaign

Page 4: Good Data Technical Overview

www.gooddata.com2008 © Good Data Corp.

Enterprise vs. Desktop BI

• Enterprise

• Centralized, costly, inflexible

• Desktop

• Fragmented, scales up to 10th of thousands of rows

• Excel (as a data storage)

Page 5: Good Data Technical Overview

www.gooddata.com2008 © Good Data Corp.

Enterprise BI - no flexibility

• Centralized & heavyweight

• Doesn't scale to departments

• Complex model with limited set of centralized enterprise data sources: ERP, CRM, HR

• Development takes years, extension months, new report weeks

Page 6: Good Data Technical Overview

www.gooddata.com2008 © Good Data Corp.

• Focused on consumption of pre-defined reports

• Lengthy report consumer to analyst cycles

• Only analyst has access to data mining (Report Creation)

• No or severely limited “What If” analysis

No flexibility -> Fragmented individual solutions -> usage of the Desktop BI in departments

Enterprise BI - no flexibility

Page 7: Good Data Technical Overview

www.gooddata.com2008 © Good Data Corp.

Desktop BI - No Visibility

• Individual solutions -> the truth is out there

• Many different and conflicting data sources & reports ("Excel Hell")

• Different semantics -> different questions

• Different numbers -> different results

• No cross-comparison

No visibility -> Misalignment -> Bad decisions

Page 8: Good Data Technical Overview

www.gooddata.com2008 © Good Data Corp.

Departmental BI

• The fastest-growing BI segment

• Simple & usable -> Self service -> Flexibility

• Guided analytics, powerful visualization

• Sharing data & reports + Web accessibility + Collaboration -> Visibility & Alignment

New BI category requires new solutions BI SAAS + Cloud computing

Page 9: Good Data Technical Overview

www.gooddata.com2008 © Good Data Corp.

Good Data DemoUsability & Collaboration

• Easy-to-use reporting

• Collaboration: Commenting, tagging, pulse

Page 10: Good Data Technical Overview

www.gooddata.com2008 © Good Data Corp.

BI SaaS

• BI SaaS - accessibility, Time-to-Market, Low risk

• New vs. established vendors

• Startups: Lucid Era, Pivot Link, Oco, Birst, Good Data, Logi-XML

• Established: Business Objects

Page 11: Good Data Technical Overview

www.gooddata.com2008 © Good Data Corp.

RBI - Return Before Investment

• Easy on-boarding

• Good Data project is free under 100MB of data

• Low and manageable project risk

• No up-front payments ( just sign up)

• e.g. no HW acquisition / sizing

• Start free and pay as you grow

• True zero maintenance

Page 12: Good Data Technical Overview

www.gooddata.com2008 © Good Data Corp.

BI SaaS Approaches • Narrow vertical solution with fixed model and

reports - Lucid Era (sales optimization)

• ASP-like hosting of an established BI package - Oco, Pivot Link

• Report distribution layer on top of a hosted enterprise BI - Business Objects Xelcius

• Multi-Tenant, Cloud-based BI designed and implemented from scratch - Good Data

Page 13: Good Data Technical Overview

www.gooddata.com2008 © Good Data Corp.

BI SAAS @ cloud

• Multi-tenant - unbeatable cost efficiency

• Massive sharing of underlying resources (CPU & storage) by all projects

• Strict project isolation requirements (security)

• On-demand resource allocation - redundant services are allocated on as-needed basis

• Reliability - built-in recovery from failure

Page 14: Good Data Technical Overview

www.gooddata.com2008 © Good Data Corp.

Good Data DemoData Upload

• Automated generation of the analytical model

• Attributes, facts, metrics, and hierarchies

• Simple mode - flat structure, no hierarchies

• Advanced mode - composed attributes, custom labels, hierarchies

Page 15: Good Data Technical Overview

www.gooddata.com2008 © Good Data Corp.

Good Data Architecture

Page 16: Good Data Technical Overview

www.gooddata.com2008 © Good Data Corp.

Good Data Demo Architecture

• Redundant stateless OLAP services

• Simple load balancing

• Amazon EC2 deployment

• REST interface (JSON/RSS/YAML/XML)

• No application server - AJAX front-end invokes the services directly

Page 17: Good Data Technical Overview

www.gooddata.com2008 © Good Data Corp.

TRY IT YOURSELF !

• Sign-up at no cost at

HTTP://DEMO.GOODDATA.COM

• Try our demos - Now

• Create your own project & upload your data (up to 100MB is free) - November