Good brand bad brand- what is Branding all about…IMPORTANCE OF BRANDING STRATEGY IN MARKETING

Content of lecture:1st quarter 2nd quarter 3rd quarter

•Introduction to marketing•Placing Brand strategy under umbrella of Marketing

•Brand Strategy•Shopping time

•Counting cash•Discussing rationale•Conclusion

So what is marketing?Broad?

Challenging?

Confusing?

Umbrella of Marketing

Pricing

Branding

Publicity

Advertising

Websites

Budgets

Campaigns

By moderandi Inc.

Brand strategy: 1st of the process steps

What is a brand?

Is it a logo?

A name or slogan?

A graphic design or color scheme?

What makes a brand good or bad?

LET US GO SHOPPING AND FIND OUT

Instructions:• You have 3 notes in a

bundle: 5, 10 and 20

• You have 3 bundles to spend on 3 aisles

• Each item needs a note

• There is no auction

• When you decide which note on which, you need to write the rationale behind choosing a certain note for that product.

Aisle no 1: Computers

Aisle no 2: Snacks

Aisle no 3: Holiday Destinations

So why did you spend the big note on…?Shopping rationale

Resources

• http://www.free-ebooks.net/ebook/Strategic-Marketing-Process-eBook/html/1#read

Hence, good branding strategy consists of……and that makes you a brand expert!