golf operation program anglo revise 3
TRANSCRIPT
1. Program presentation……………… ............................ ............
1.1. Golf Business Campus ………………………………….3
1.2.Program Structure ................................................... ...... .. 8
1.3.Agenda ................................................................. .. ...... .. 9
2. IGBC COMMUNITY ....... ... ... ....................................... .. ...... 26
Golf Business Partners (GBP) has interest in
returning, to the Golf Industry, at least a part of
the experience gained by its Professional
Associates in the planning, development and
management of over 250 golf projects
worldwide. To meet this need, GBP has created
a Training & learning Division call GOLF
BUSINESS CAMPUS as the vehicle from
which conducted a series of training programs
to the golf industry. The success of the division
is reflected in its more than 400 professional
graduates.
What is
Golf Business Campus?
GOP is an on-line High
Education Program for
Direction, Operations
Management and Benefit
Centers of a Golf Club.
What is
GOP On - Line?
Business models are changing radically as a
result of social economic changes in the
markets.
The revenues of the Golf Clubs have decreased
dramatically, marketing is more difficult. So
Golf Club sustainability depends more and more
on the profitability of all Club operations.
All these changes require Club Managers with
great knowledge and, in some cases, severe
recycling methodologies.
GOP becomes the ideal tool for learning how to
make an efficient & profitable operation
management in this new area of golf
professionalization.
Why we need
GOP On - Line?
• Directors & Golf Club
Managers.
• Golf Club staff who want to
get a professional degree,
suitable for promotions.
• Professional players, Head
Pros and Head Pro assistance
who visualize the opportunity
to reorient or supplement their
professional careers in club
management.
• Anyone in Golf Industry who
wish to professionalize their
careers.
Why we should attend
GOP On - Line?
• GOP is an advanced course
that provides all the necessary
skills for Golf Club, operations
and profit centers management;
so that the profitability and add
value objectives are maximize.
• The training acquired by
students through GOP allow
the them to direct, with
complete solvency, any golf
club operation.
What does the GOP
provides?
GOP takes place in two
parts covering both practice
and academic training.
Program Structure
First Part
Management
• Business Concept.
• Staff Management.
• Machinery &
Maintenance.
• Management
control.
Second Part
Club Operation
• Golf Course.
• Golf Academy.
• Restaurant (F&B).
• Sport Management.
• Tournaments.
• Cart rent.
• Clubs & Locker
room.
Ben
efit
Cen
ter
Oper
atio
n
GOP On - Line
First Part: Management
GOP On - Line Management:
Golf Conceptualization
Technical Note #1: Golf Conceptualization.
Schools associated to the clubs.
Independent schools.
Other schools.
Technical Note #2: Other Facilities Conceptualization.
The Clubhouse.
The Maintenance & Repair Shed.
Other Sports Facilities.
Case to develop: Golf School or go to Madrid?
GOP On - Line Management:
Machinery & Maintenance
Technical Note #1: Maintenance description.
Mowing task.
Fertilizing.
Spud.
Spud and soil ventilation.
Chemical treatments.
GOP On – Line Management:
Machinery & Maintenance
Technical Note #2: The resources:
Staff and Machinery.
Maintenance levels.
Tasks according to the season and
species.
Size of the staff.
Machinery description in a golf
course.
Machinery inventory.
Machinery maintenance and spare
parts stock.
GOP On - Line Management:
Machinery & Maintenance
Technical Note #3: Annual Maintenance Plan.
Task definition.
Resources allocated to these tasks.
Calendar.
GOP On - Line Management:
Staff Management
Technical Note #1: Organizational Chart.
Organizational chart and Job Description.
Head Pros (categories)
Administration (administration Manager ...)
Course Staff (Caddie Master, marshal, Head Pros ...)
Course Maintenance Staff (Green keeper, gardeners,
plumbers, irrigation chief)
External Services Sub-contracted.
Restaurant.
Kindergarten.
Security
Pro Shop.
GOP On - Line Management:
Staff Management
Technical Note #2: Recruitment and Salary
Policy.
Legal framework.
Salary structure.
Organizational implications and social
benefits.
Technical Note #3: Management
Information. Factors.
Measurement.
Modification.
Quality.
Self diagnostic
GOP On - Line Management:
Staff Management
Technical Note #4: Professional Classification
and Mobility.
Job mobility
Traditional and emerging criteria.
Versatility and multiple task.
Adaptation and counterclaim.
Technical Note #5: Termination of
Employment.
Single.
Collective.
Suspension of employment.
GOP On - Line Management:
Management Control
Technical Note #1: Accounting Basics.
Patrimony Contributions.
Capital Contributions.
Cash flow.
Income and expense concepts.
Technical Note #2: Approach to Management
Control.
Business Structure and Management
Control
How to design a Management Control
Process Management Control
GOP On - Line Management:
Management Control
Technical Note #3: Key Factors in the Golf
School Business.
Technical Note #4: Budgets.
Technical 5: Designing Analysis Tools.
Objectives Management Deviations
Analysis.
Design of Command Chain.
Design of the Income Statement.
GOP On - Line Management:
Management Control
Technical Note #6: Control Systems and
Analysis Methods.
Report Systems.
Budget Analysis and Investment.
Treasury Control.
Performance Review: More than just
numbers.
GOP On – Line Second Part:
Club Operations
GOP On - Line Club Operations
Course Benefit Center.
Course capacity.
Tee time models.
The Tee Time and bookings.
The Cady Master.
Marshall.
The Starters.
Practice Balls as part of Benefit Center.
Tee time Management.
Peak and Low Hours.
Capacity of the Driving range.
GOP On - Line Club Operations
Golf Classes
Beginners lessons.
Individual lessons.
Adults group lessons.
Children group lessons.
Group clinics.
High performance lessons.
GOP On - Line Club Operations
Restaurant F & B. Type of restaurant classification.
Positioning desired. The target objective.
Competitors and suppliers.
Basic deontology of restaurant.
Restaurant infrastructure.
Room machinery and equipment.
Kitchen machinery and equipment.
Hygiene and cleaning.
The restaurant.
The restaurant offer.
The schedule and menu. Menu Type
The wine list.
Planning.
Functional study of the banquet department.
Types of Facilities.
Coordination of services.
Facilities promotion and selling
Economic result of an event.
GOP On - Line Club Operations
Reception & Pro Shop. Procedures.
Job description.
Suppliers / purchase orders / stocks.
Merchandising.
Other Considerations
Locker Room. Service.
Costs and income.
Cart Rent. Sizing the fleet.
Cart Parking.
Electric Vs. Gas Carts.
GOP On - Line Club Operations
Software Management.
Reservation center.
Green fees and other services charges.
Members fees and other recurring services.
Tournament management.
Pro shop inventory control.
The Customer Relationship Management
(CRM).
GOP On - Line
International Golf Business Campus (IGBC)
Community
IGBC Community
All students that get a GBP Diploma, become members of IGBC Community. IGBC
Community brings significant value to its members. The most tangible aspects of this
ADDED VALUE are:
International Job Board.
Students who obtain the GOP Title, get access to the IGBC Job Community, which has
agreements with major developers, suppliers and golf courses around the world. Through
their previous training courses, IGBC Community has helped the incorporation of students
to management positions in:
Golf Course.
Resorts.
Golf real estate projects.
Consulting Companies.
Management companies.
Golf machinery companies.
IGBC Community
IGBC Community Activities.
GBP graduates join the Student Association as members of IGBC Community. IGBC
Community, among other activities as promotes networking among students, organizes
annual meetings, golf tournaments sponsoring, and generally, interact as continuously
"lobby" to promote the exchange of experiences and help between members.
Facilitating the IGBC member to reach their maximum potential.
Hot Line.
IGBC Community provides its students Community a “hot-line“ service, for any
professional consultation on a golf projects or golf courses.
IGBC Community NEWS.
All members receive IGBC Quarterly News. A News-Letter which includes news,
features and current Golf Industry information around the world.
IGBC Community PUBLICATIONS
GBC makes a regular number of technical publications on different golf industry
aspects. These publications will be free for members of IGB Community.
