GOLF DEVELOPMENTGOLF DEVELOPMENTRichard Flint

21st March 2006

OVERVIEW…

…What is Golf Development?

……England Golf Partnership (Start & Stay)England Golf Partnership (Start & Stay)

…County Golf Partnerships

……Funding OpportunitiesFunding Opportunities

…Questions?

DEVELOPING THE GAME…

PROMOTE…PROMOTE…

INTRODUCE…INTRODUCE…

REGULARLY PARTICIPATE…REGULARLY PARTICIPATE…

EDUCATE…EDUCATE…

ACCESSIBILITYACCESSIBILITY && AFFORDABILITY…AFFORDABILITY…

MONITOR…MONITOR…

Strategic Objective 1 STARTSTART

‘Giving Golf a Go’

The Opportunity for All to Experience Golf

Strategic Objective 2 STAYSTAY

‘A Game for Life’

Increasing the Number of Regular Players

Strategic Objective 3 SUCCEED

‘Being the Best’

English Success –Winning at all Levels

England Golf’s 2020 Vision

“To be the Leading Golf Nation in the World”

THE VISION…

England Golf’s 2020 Vision

HEADLINE KPI’s BY 2009…

Strategic Objective 1

‘Giving Golf a Go’

Strategic Objective 2

‘A Game for Life’

Strategic Objective 3

‘Being the Best’

KPI 1 Participation

To increase the number of individuals playing golf by 5% - from 3.5million

(Source: Sports Marketing Surveys, 2003)

KPI 3 Club Membership

To increase the number of active

members of affiliated clubs by

40,000

KPI 6 International Success

Men Professional1 in World Top 10 3 in World Top 50

Top 5 in a Major Top 5 European Tour

Women ProfessionalLadies’ European Tour

Event Winner

Men AmateurMedalist World Amateur

Team Championship

Women AmateurTop 5 Espirito

British Championship Winners European

Individual Winners

KPI 7 English Players representing GB& NI/Europe

Men Professional33% of Ryder Cup

team

Women Professional2 members in

Solheim Cup team

Men Amateur30% of Walker Cup

team

Women Amateur50% of Curtis Cup

team

To have 5,200 qualified paid and volunteer coaches involved in the delivery of coaching in golf

KPI 2 Clubs

To see 40% of affiliated golf clubs

accredited to an official NGB backed club development

programme

KPI 4 Coaches

KPI 5 Volunteers

To develop a comprehensive, appropriate and sustainable volunteering strategy by 2006 – for implementation to 2009

RESOURCES…

…EGU & ELGA Initiatives (6 officers in total)

…Golf Foundation, Junior Start (4 officers in total)

…PGA support through their coaching structure

…Other golfing bodies include – AGCS, Faldo Series, SNAG, NAPGC, BUSA, ESGA, OGRO

…Non golfing bodies – Sport England, RSB’s, CSP’s, Local Authorities, YST, Schools, Colleges, Universities

START (RECRUITMENT)…

……3 main PROGRAMMES under “START”3 main PROGRAMMES under “START”

School linksSchool links• School Club links• Adapted Golf Equipment (Tri-Golf)• Golf ExtremeStart GolfStart Golf• Golf Roots• Junior Golf Passport• Starter Centres• Short Course CompetitionGet into Golf (adults)Get into Golf (adults)• Free Golf Coaching• Adult Golf Passport (Green Card)

STAY (RETENTION)…

……2 main PROGRAMMES under “STAY”2 main PROGRAMMES under “STAY”

Club supportClub support• Junior Golf Club Support• Club Development Programme (GolfMark)• CPD Programme for GC Secretaries

Player supportPlayer support• Associate Membership Programme• Junior AMP Concept• Skills Challenge• Coaching Programme (juniors)• Registered Society Scheme• Education & Careers Strategy

UNDERPINNING WSP PROGRAMMES…

…Facility & Club Strategy

…Education & Careers Programme

…Research & Development Programme

…Child Protection & Equity Implementation Plan

…Volunteer Strategy

…Agreed Competitive Structure

…LTAD Development Programme

…School Club Links Programme

…Commercial/Marketing Plan [National Development Fund]

COUNTY GOLF PARTNERSHIPS…

…County Union, Association & PGA

…The benefits

…The pilot partnerships

…Process – audit, consult, plan, resources, implementation

…Funding for a county development plan

POSSIBLE FUNDING FOR COUNTIES/CLUBS…

…PESSCL (School-club links)

…Free Golf Coaching Grant Aid

…Junior Club Coaching Grant Aid

…Phase 1 & 2 – County Golf Partnership

…ELGA Subscriptions

…ELGA Development Grants

…ELGA Trust

…Community Club Development Programme (CCDP)

PLACES TO PLAY

Clu

b D

evelo

pm

ent

Pla

n

Player

Improvem

ent

Clu

b

Prio

rities

COUNTY GOLFPARTNERSHIPS

Supp

ort Fo

r Cl

ubs

& S

choo

ls

County

Develo

pm

ent

Pla

n C

ounty

Prio

rities

Talent

Developm

ent

ENGLAND GOLFPARTNERSHIP

Natio

nal D

irectio

nWhole

Sport

Pla

n

Play

ing

Opp

ortu

nit

ies

Supp

ort Fo

r Cl

ubs,

Coun

ties

&

Educ

atio

n

Inst

itut

ions Team

England

More People Playing

GROWING THE GAME

Mark

eti

ng

Th

e

Gam

e

More Clubs Achieving GolfMark

More Club Members

More Volunteers & More Support For

Volunteers

More Coaches

More Opportunities For Players To Get

Better

ANY QUESTIONS!

Melanie McMahon

EGU/ELGA Development Officer

T: 01772 751556

M: 07739935773

E: mmcmahon@englishgolfunion.org