GOLDEN ©presentation to companies – 22 July 2011

A GOLDEN Enterprise: Enabling Change for Sustainable Value Creation

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Why is integrating sustainability Why is integrating sustainability in business strategies, practices in business strategies, practices and, most importantly, and, most importantly, leadership and culture, leadership and culture, so difficult to achieve? so difficult to achieve?

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A global, innovative collaboration

between Business and Academia

to re-shape today’s business models,

helping companies to identify and learn

how to remove the barriers to change

towards sustainability

What is GOLDEN for Sustainability ?

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A Global Network of Business and Academic Partners

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GOLDEN to become the key project for the Principles for Responsible Management Education (PRME) research agenda

UNGC will invite full population of UNGC signatories (6000 companies), including the 55 “LEAD “companies, to partecipate in the GOLDEN program

GOLDEN presented at the European Parliament, endorsed by Mr. Tajani, VP of EU Commission and commissioner for Industry and Entrepreneurship.

Proposed creation of European Sustainability Lab and support for international research programs.Both proposals accepted for official communication on CSR to be issued in Sept. 2011.

Endorsed by EU and selected by U.N. Global Compact

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Interaction with leading thinkers

in sustainability, strategy and change management

A systematic, rigorous, assessment of strategies,

processes and culture for

Sustainability in each of the key functions of your firm

Enable the rapid growthof organizational and

individual capabilities tointegrate sustainability

into the business model

Help identify the most

effective changeinterventions to integrate

sustainability as a key value driver in your company

Tailored, benchmarked,

yearly reports on sustainability

performance and integration

Why is GOLDEN unique?

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Supply chain

R&D/Innovation

Operations

Sales/Service

Economic

Social

Environmental

Staff Functions Line Functions

CSR/SustainabilityCHANGE CAPABILITIES

HR/OrganizationSTRUCTURE/LEARNING

Finance/ControlRESOURCE FUNDING

Strategy/Corp.DevSTRATEGIC CHANGE

Public AffairsSYSTEMIC CHANGE

Outcomes

STAKEHOLDERS

Sources/Recipients of Organizational Change

Indiv. Engines of Learning & Change

Values

Knowledge

Motivation

Emotions

SENSING, CHANGINGAND LEARNINGCAPABILITIES IN OPERATIONS

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GOLDEN will assess the integration of sustainability in the Key Functional activities and

in people’s mindsets

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Program Design

Pilot Assessment 8-10 leading companies worldwide working with the academic network to pilot the program

Directing and evaluating the impact of internal change (100+ companies)

2011-2013

Global Roll-out

2012-2014

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Baseline AssessmentEvolution of sustainability practices and impacts in all key functions. Confidential, benchmark analysis for each company. Insights on how to fill emerged gaps

Change InterventionsObservation of change initiatives to fill gaps. Report on execution capabilities and factors enabling/inhibiting effective learning and change.

Year 2

Post Interventions AssessmentReplicate data collection & analysis of year 1. Pre-post change variations in sustainability impacts to yield unique insights on success factors for sustainability integration

Action Plan for Learning and Change

Pilot Assessment

Year 1 Year 3

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Benchmarked AssessmentVersus unique internal data of best in

class firms in sustainability for each key functional area and problem domain

Directing ChangeIdentify most effective change

interventions in operations, strategies & cultural traits

Change’s ImpactEvaluation of pre-post intervention

impacts on economic, social & environmental performance to

enhance continual learning

Sustainability CultureFacilitate integration of sustainability

in managers’ hearts and minds through innovative learning

interventions

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Benefits for your company

Position your company as a global leader in sustainability

Influence the future of contemporary business management

Contribute to the policy dialogue on the sustainable economy

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High-impact output with the depth and rigor of academic analysis

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Commitments by GOLDEN Business Partners

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For further information

www.goldenforsustainability.org where you will be able to download a detailed

description of the overall initiative with action plan, governance and participant profiles.

For any query, please email to info@goldenforsustainability.org

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