ProEfficiencyStuart Davies

Severn Wye Energy Agency

23rd January 2008

Information about the project for ‘Golden Valley Environment Group’

Project funded through the IEE

6 European Partners

• Austria

• Germany

• Poland

• Romania

• Spain (Lead Partner)

• UK

Project duration

From: January 2006

To: December 2008

PROE Project Aim (UK Approach)

- to persuade ‘local independent’ lighting retailersto stock and promote a more ‘varied’ range of‘high quality’ (linked to EST ‘Recommended’products) energy efficient lighting and to combinethis with local promotions;

- to persuade ‘local’ ‘independent’ retailers tostock and promote the ‘most’ energy efficientcold appliances (A+ & A++ - often linked to EST‘Recommended’) to the general public.

PROELow-E Lighting

‘UK Lighting Association’Promoting ‘non-standard’ low energy lighting to retailers and consumers usingthe Energy Saving Trust ‘V5’‘Recommended ’products bearing their logo.

Energy Efficient Lamp Scheme (EELS)

A retailer scheme which offers a wholesale price less Energy Suppliers ‘Energy Efficiency Commitment’grant contribution

Staffordshire, Shropshire,Herefordshire, Gloucestershire, Wiltshire, Somerset, Dorset, Devon

Being Promoted through 8 Counties by the Energy Efficiency Advice Centre (EEAC) Network

‘Spectrum ’(Low E Lighting)

Herefordshire EEAC

In Partnership with:

Local Government

Local Retailer

A staff ‘discount scheme’ as part of a carbon reduction programme with the Local Government

Sample Discount Voucher

• The ‘One Tonners’ (Gloucestershire Friends of the Earth)

• Tal-Y-Bont Energy Ltd.

• Greening Prestiegne

• Llanidloes Energy Solutions Ltd.

• Teme Valley Energy

• Brilley & Michaelchurch ECO Mountain

‘Working with Local Community Groups’

PROECold Appliances

Replacing inefficient fridges & freezers is one of the best ways of saving energy & carbon - and not a lot of people know that!

Source: Market Transformation Programme BNDHO6 – ‘Ranking of Energy Saving Measures in the home’

We have developed a cold appliance ‘Comparative Lifetime Cost Analysis’ tool

Lifetime cost comparison of cold products

0

100

200

300

400

500

600

Miele F1365S (A++) inc.10% store discount

Liebherr GP1366 (A+)inc. 10% store

discount

Hotpoint RZA34 (A) Hotpoint ZUF105 FrostFree (B)

Life

time

cost

(£)

Lifetime running cost

Purchase price

A comparison of four refrigerators being sold in Gillmans of Gloucester

‘‘‘‘Cool SavingsCool SavingsCool SavingsCool Savings’’’’(Retailers Cold Appliances)

2 Local Retailers:

• Gillmans (Gloucestershire)

• Chadds (Herefordshire)

In-store Promotion

Leaflet

Gloucestershire EEAC ‘10%’ & In-store Discount Voucher

In-store Promotion Days

Gloucester Energy Efficiency Advice Centre (EEAC) and Severn Wye Energy Agency ‘in-store promotion day’ at Gillman’s of Gloucester 29.10.07

A similar event has been scheduled with Chadds of Hereford and Telford EEAC on 14.03.08.

Gillmans Web-site improvements

Gillmans Web-site improvements

Gillmans Web-site improvements

Working with Chadds of Hereford

An in-store promotion has been scheduled with Chadds of Hereford and Telford EEAC on 14.03.08.

The Association of Manufacturers of Domestic Appliances - (AMEDA)

‘Time To Change’ Campaign

‘Time To Change’ Campaign

“The campaign aims to remove 15.4 millionoutdated, energy inefficient fridges, freezers and washing machines in the UK that are ten or more years old and are wasting in excess of £1.5 billionin electricity a year.”

“Time to Change is the UK segment of a pan-European initiative to help tackle climate change by encouraging the upgrade of 188 million old appliances, still in use in homes across Europe, to modern energy efficient models.”

www.t2c.org.uk

SWEA & AMDEA are working together on joint UK promotions and a national conference on May 1st

2008

Energy Saving Trust ‘Recommended Retailer’ Scheme

“Only the top 20% of products on the market can carry the Energy Saving Recommended logo so it's a clear indicator of excellence.”

“Accredited retailers are listed on the Energy Saving Trust's site, with a direct link to their websites. Last year's publicity generated 600,000 unique visitors to the Energy Saving Trust's site.” www.energysavingtrust.org.uk

Energy Saving Trust ‘Recommended Retailer’ Scheme

• Registration is currently free

• 68 UK retailers registered

• Our influence has helped bothGillmans of Gloucester &Chadds of Herefordshire tobecome registered

Energy Saving Trust ‘Recommended Products’

Energy Saving Trust ‘Recommended Products’

• Through the six partnering EEAC’s we are working to encourage45 independent lighting retailers to join ESR.

• SWEA has already successfully persuaded two independentappliance retailers - Gillmans of Gloucestershire & Chadds ofHereford - to apply.

So, what can SWEA do for Golden Valley Environment Group?Well, first of all there is NO catch! Whilst SWEA is non-for profit organisation with charitable status we do still have to make ends meet! As this project is entirely funded by Europe so therefore my time and materials are FREE! I can provide the following:

• Talks / Presentations

• Marketing materials (adapting my templates to suit your needs)

• Contacts who may be able to provide you FREE CFLS, discountto insulation, cold appliances etc.

• Open to other ideas?

Key Web Pages:

UK Website (through us at SWEA):http://www.swea.co.uk/Proefficiency.htm

IEE Project funded through: http://ec.europa.eu/energy/intelligent/projects/equipment_en.htmsearch for project ‘PROEFFICIENCY’

PROEFFCIENCY European Partners Website:www.escansa.com/proefficiency

Stuart DaviesProject Manager

Severn Wye Energy Agency (Swyddfa Cymru)Entrance A

Royal Welsh ShowgroundLlanelweddBuilth Wells

PowysLD2 3NJ

Tel: 01982 551006Fax: 01982 551066

Mobile: 07966 491411stuart@swea.co.uk