Golden Mile Transport Groupand the Highways Agency Golden Mile Transport Group update

27th January 2010

Emma Hayward

Format of Presentation

• Baseline monitoring – traffic surveys• Baseline monitoring – staff travel

surveys• Next Steps and timescales

Highways Agency Five step approach

• Usually undertake a 5 step approach which includes:

• Stage 1 – Feasibility • Stage 2 – Baseline Monitoring • Stage 3 – FTP Development • Stage 4 – Implementation of FTP• Stage 5 – Monitoring of FTP

Steering Group for FTP

• Formed Steering Group to assist and input

to travel plan. Companies who have attended:

Brentford FC Chiswick Moran HotelsGlaxoSmithKline Thames Valley University Brompton Cycle Chiswick ParkBskyB LB HounslowTransport for London West London BusinessWestTrans Highways Agency

Baseline Monitoring – Traffic Counts

• ATC’s undertaken early December 2009. • Aim to provide a sample snap–shot of

trips. • Six companies agreed to counts being

undertaken;• BSkyB, • GSK, • TVU, • AGFA, • Audi, • Carillion, • BSI

• Additional data provided by Chiswick Park and BskyB

Baseline Monitoring – Traffic Counts

Locations of traffic count data

Baseline Monitoring – Traffic Counts

Morning Peak hour (08:10 – 09:10)

Baseline Monitoring – Traffic Counts

Evening Peak hour (17:00 – 18:00)

Baseline Monitoring – Traffic Counts

Percentages of all inbound and outbound vehicles over 24 hours

Baseline Monitoring – Staff Travel Surveys

• Estimated 20,000 - 25,000 people work at GM.

• Hoped that representative sample of staff complete surveys to provide robust data set.

• Companies contacted represented approx 15,000 people (approx 60%).

• Survey prizes generously donated:• 2x tour of BSkyB studios for 2 people• tickets for Brentford FC match & stadium tour• meal for two at GlaxoSmithKline restaurant• 4x £25 leisure vouchers from BSI• 3x iPod shuffles from HA.

Baseline Monitoring – Staff Travel Surveys

• Administered via iTRACE system.• Significant time spent contacting/convincing

companies willing to participate.• Four companies undertook staff surveys (AGFA, BSI,

Audi and Carillion)• Existing survey data provided also obtained (GSK,

BSkyB, TVU and Chiswick Park).• Current low response rate to iTRACE surveys (still

open).• Robust data will help to identify appropriate

initiatives and to measure to take forward. ANY DATA IS STILL WELCOME!

Suggestions for increased uptake and responses in future also welcome

Baseline Monitoring – Staff Travel Surveys

Reminder mail-shot was sent to participating companies reminding staff to fill out the survey. It includes links to the survey and GMTG website. Prizes listed to encourage completion.

Next steps

• Obtain and analyse all baseline data.• Consider an appropriate measure to implement.• Revise timeline to account for delays. • Continue to develop Framework Travel Plan (FTP).• Implement FTP.

• Start to look at handing over steering group ownership / roles to member companies.

• HA aim to produce/implement FTP (Year 1) and • Monitor / re-survey (Year 2)

Next Steps

a

Produce 2nd Draft Framework Travel Plan

Issue Final Framework Travel Plan

Complete traffic and travel surveys

BaseIine data analysis

Agree a measure to implement

Comments from SG

2nd April

19th March

12th Feb

12th March

Produce Draft Framework Travel Plan19th Feb

SG meeting and feedback to report

26th Feb

Discuss SG handover and implementing measure

Late April