gokul venkatesh

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GOKUL VENKATESH 09420502

INDUSTRIAL DESIGNER

BULTURE DESIGN

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INDUSTRIAL DESIGNER

Gokul VenkateshI keep dreaming of a different world where everything is done in a different design and a unique style. After a lot of zealous and keen exploration I could rediscover my self as an Industrial Designer. I identify myself as a BULTURE (a flying bull), superior in design and wild in thought. Design is all about what I have dreamt of. My interest lies in interactive and innovative products and vehicles. “GREEN DESIGN” is where my focus lies for further ex--ploration and progress

Innovate in your thought and replicate your thought...it’s Design.

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PROFILEMY SELF:I firmly preach contextual innovation as key for successful ideas. My strength lies in contextual research, 3D simulation, sensitivity towards form, quick ideation and presentation skills.

EDUCATION:MASTERS DEGREE: M.Des(2009-11) - IIT Guwahati C.G.P.A - 9.73 (till date) Topper of the batchBACHELOR’S DEGREE: B.E. (Mechanical Production & Industrial Engg) Andhra University (2009 passout) C.G.P.A - 7.81

FIELD OF INTEREST: Industrial Design

AREAS OF INTEREST: Product design, Transportation design

PROJECTS & ACTIVITIES:THESIS PROJECT: Design of Interior work space of TAFE tractor for 2015 CONSIDERATIONS: Aesthetics Ergonomics User Experience

I have worked on projects ranging from Design of kitchen accessories, consumer electronics to Design of off road vehicle and Industrial products during my academic course.

EXPERIENCE:Design Internship at TAFE(Tractors & Farm Equipment Ltd) PROJECT: Non Disclosable. (May2010-July2010)

Design Internship at TYCKA DESIGN, Bangalore. PROJECT: Public Service Machine (Dec2009)

Summer training at HINDUSTAN SHIPYARD Ltd. AREA: Ship construction. (May 2008)

SOFTWARE SKILLS: MS Office Package, Rhinoceros(3D) Adobe photo shop, Adobe Illustrator Alias sketch book pro, Auto Cad(2D) Corel Painter Sketch Pad

RENDERING SKILLS: Marker rendering using markers & Pastels Digital r endering - graphic tablet

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Sponsored by TAFEProject: Design of futuristic Operator’s work space & Styling of TAFE tractor

THESIS PROJECT(On Going)

Conceptual iterations, detailedrenderings and views are notdisplayed due to confidentialityissues.

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BULTURE DESIGN


THESIS PROJECT

Basic Iterations of hood

(On Going)

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During the initial phases ofPlanning, system study and user centric analysis, I laid more emphasis on capturing the user adoptability to the existing workspace and the way an user interacts with it.

This was done through capaturing real life scenarios in form of videosand photographs,questionaires, interviews,focus group discussions.

Bench marking, trend forecasting and ergonomicstudy was also done duringthese phases.

A good exploraton duringthese phases laid strongdatabase for further phasesof my project.

RESEARCH

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INDUSTRIAL DESIGNERWith the inputs from the initial phases, I am going through concept development phase and with one more semester’s time being left in my project, I will be going through Detail Design, Validation and prototype phases.

The sketches in this pages showcase a glimpse of few rough exterior concepts done during basic exterior iterations exercise which was done as a warmup exercisebefore proceeding to the interior space conceptualization.

The Interior workspace with which I will be comingup will be a milestone for contemporary workspaces and will beexclusive for Indian user.



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Project: To study the evolution of Identity and form of TAFE/MF tractors and to compare with that of the competitors.

INTERNSHIP PROJECT May-July, 2010

Tractors are an unique species in the world of automobiles and multi purpose vehicles. With an interest to explore this less cared interesting species, I underwent Design Internship at TAFE-Chennai, During which i learned a lot about tractors their usage, evolution of styling, etc.

INTERNSHIP PROJECT: To Identify the Identity of TAFE/MF Tractors and to decode the elements responsible for the Identity. To study the evolution ofTAFE/MF styling and to compare with that of the competitors

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For benchmarking, the identityand evolution of the competitorsof TAFE/MF were also studiedand compared.

The images in this page shows few models of domestic competitorswhich were sketched duringstudy of competitors evolution.

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International trenda and identities were also studied and comparedduring the project.

The images in this page shows few models of International Tractorswhich were sketched during study of International trends and evolution.

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GAM’R is a hand mounted video gaming device which can beoperated based on gestures and a track ball navigation button

GAM’R Gesture based Gaming Device

Gesture based gaming is one of the hot cake technologieswhich is being liked by kids and youth.

GAM’R carries this gesture based gaming further more forward by taking the gaming zone directly on to the wrist.

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The navigation system through the menu is done by a trackball navigation button and the game controls are purely handled by the hand gestures whose motion will be sensored by the GAM’R

The tip of the GAM’R is a flexible one which helps it fit to hands of teenagers(various sizes)

CO

NC

EPT

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The navigation system through the menu is done by a trackball navigation button and the game controls are purely handled by the hand gestures whose motion will be sensored by the GAM’R

TWhen the person who is wearing theGAM’R is not playing, it can be used as awatch

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RED FLY is a point focus paper holder which can hold paper in non horizontal positions.

RED FLYA paper holder

This is a point focus paper holder which can hold paper in non horizontal positions. This has been designed to aid computer operating users who replicate the information on a single paper or set of papers on to the computer. It also hepls in concentrating at a single point

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This Design uses two strings which are madeup of material with high spring constant. Thesestrings are interlocked in such a way that theypush against each other and create a tension between them.

This mechanism derives inspiration from a human hand which can hold paper in a nonhorozontal position with minimum surface contact.

A telscopic tube with a pointer is placed to point at a particular word on the paper.

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The paper holder has been improved aesthetically with its inspiration derived from a bee/fly. The RED FLY is functionally the same and is superior in terms of the aesthetics in comparision to its predecessor.

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TESTING ANDVALIDATION OFTHE DESIGN

ginger.

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INDUSTRIAL DESIGNERGEAL is a vegetable peeler designed for usage in Indian household kitchen. It is mainly targetted at peeling complicated ginger easily and safely. Inspirations for this design are a spoon and thumb fing-ure with which people generally peel ginger.

GEEL is a Ginger peeling kitchen product which canhelp Indian middle class house wife in peeling and grading ginger.

GEELA Ginger peeler

ginger.

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USER CENTRIC ANALYSIS

ERGONOMIC STUDY

ANTHROPOMETRIC DATA COLLECTION

MOCKUPS AND VALIDATION

GEEL is a Ginger peeling kitchen product which canhelp Indian middle class house wife in peeling and grading ginger.

GEELA Ginger peeler

dont know the ways of interaction

what is internet ??????

what are its features

how to use it ??????

service providers neglect rural areas

no broadband connection also

costly

penetration is not uniform

not for daily use

not for elders/old people

illeterates can not use it

only for rich class

not aware of basics

some don’t know what it is

how to connect it ????

don’t know english

every one can not afford for it

some times they assume it so

LACK OFAWARENESS/ITS USES

NO CONNECTIVITY

HIGH COST

LACK OF TECHNICAL KNOWLEDGE

PEOPLE FELL THATIT ISHIGH TECH

LOWPENETRATIONOF INTERNET

... ???

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During my onemonth internship atTYCKA Design Studio, I was given the task of doing basic research andconcept iteration of PSM

PSM is Public Service Machine which is designed with an aimof increasing the penetration of Internet into the rural India

PSMPublic Service Machine

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INDUSTRIAL DESIGNERAfter a lot of strong field research and internet research, the present condition of penetration ofinternet in rural India is analysed and various factors which are restricting faster internet penetration are studied and then many possible ways to penetrate internet quickly into rural Indiaare iterated and conceptualized. This gave rise to the concept of Public Service Machine.



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Varrious forms for PSM have been devoloped and explored during the quick form develo--pment exercise done at TYCKA



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In IIT Guwahati Dispensary, Students who get admitted in the hospital recieve good treatment and care from hospital staff. But the students who would be out patients need to take care of themselves and take medicine at proper time.

TAKE CARE’ is a multi time usable package which helps in carrying medicine and at the same time it also helps in managing the medicine

MULTI USEPACKAGE

TAKE CARE is a multi usable personal medicine carrying aswell asmedicine management package

TAKE CAREA Multi usable Medicine Package

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TAKE CARE has evloved from the user needs and ishighly user centric.

TAKE CARE follows the principle of beautificationthrough minimalization.It uses only two elasitcbands to hold four stripsof tablets, a syrup bottleand a medical file.

TAKE CARE is a multi usable personal medicine carrying aswell asmedicine management package

TAKE CAREA Multi usable Medicine Package

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CACFLO is a transformable accessories hanger which innovativelyadds aesthetics to the surrounding alond with it primary aim of functionality.

CACFLOAn accessories hanger

CACFLO is a stick to hanger transformable product. It appears to be a simple stainless steel pipe and when the petals of it gets opened, it can be used to hang different accessories. The petals are placed in a spiral form. To open the petals, one has to just push the lower half of the petal by pressing it with thumb fingure.

With slight modification indesign, it can be used both as an indoor and out door product. CACFLOprovides a flexibility to theuser to use it in differentways to improve bothfunctionality and aesthetics.

This rendering shows the mechanism ofnylon cork present inside the hollow tubeof the hanger which is responsible for the transformations of the petals.The rendering also ahows the petal in threedifferent positions during the transformation

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A scenario showing the outdoorusage of the CACFlO where peoplehang their accessories to CACFLO during the party.

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FORM EXPLORATION

FORM EXERCISE is a thought provoker which needs a lot of understandingof the context to give life to a new form. I have taken the characters of thechess - their expression and their movement to bring in forms accordingly.

FORM EXERCISEExpression to form

This is the work done in Expression exercise which is a part of form exercises. In this the expression related to different chess coins is dipicted and transformed into a visual form.

I have used the combination of wood and aluminium wire to Visually show the expression related to each chess coin. In the image - from left to right - Pawn, Knight, King, Queen, Rook and Bishop.

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FORM EXERCISE is a thought provoker which needs a lot of understandingof the context to give life to a new form. I have taken the characters of thechess - their expression and their movement to bring in forms accordingly.

FORM EXERCISEMovement to form

This is the work done in Movement exercise which is a part of form exercises. In this the movement related to different chess coins is dipicted and transformed into a visual form.

I have used moulded Plaster of Paris and filed it to Visually show the movement related to each chess coin. In the image- from left to right - Rook, Knight, Queen, King, Pawn, Bishop

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INT-AIR CONDITIONING makes the person around itexperience nature to the closest and provides a refreshingexperience during air conditioning.

INTERACTIVE AIR CONDITIONINGExperience the flavour of nature

There are a lot of interconnectios between nature and human emotions. At present, most of the interiors in house are being air conditioned. As a result one can experience warmth in winter and cool breeze in hot summer.

This INT-AIR CONDITIONING enhances this experience and provides a gentle and soothing experience of enjoying a different season and wheather with a touch of natural essence

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A minor exercise to follow different laws of usability and designinterface of a mobile

INTERFACE

Design of user interface for message box of NOKIA-5310. Different icons, layout and hierarchy of the information & instructions are studied and framedum

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TRIGGER is a single seater 3wheeler concept vehicle with individual wheel suspension and Hydrogen Fuel cell powered. The target user group is Male Indian urban youth in 2015. Trigger provides a vibrant driving exper-ience and spears through the traffic with innovative turning and steering mechanism. TRIGGER has an innovative driver interface to solve city traffic issue

PERSONALMOBILITY

TRIGGER is a concept vehicle for future Indian male youth. TRIGGERA Concept vehicle

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TRIGGER is especially conceptualized for Indianmale youth.

It is a single seater,Hydrogen Fuel Cellpowered vehicle withindividual wheel suspension and flexible turning mechanism.

Trigger uses innovativeDriver’s interface whichwill be connected to citytraffic control server.At busy junctions and heavy traffic zones, citytraffic control system takes over the control ofthe vehicle.


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A 3 Dimensional iteration which was done during conceptualization of Trigger


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3D surface modelling of TRIGGER in Rhino3


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HAND SKETCHES

PERSONAL DETAILS:NAME: Chagantipati Gokul VenkateshFATHER’S NAME: Sambasiva RaoMOTHER’S NAME: NirmalaDATE OF BIRTH: 27th November 1987

EDUCATION:MASTER’S DEGREE: M.Des(Industrial Design), 4th Semester IIT Guwahati C.G.P.A - 9.73 (till date)BACHELOR’S DEGREE: B.E. (Mechanical Production & Industrial Engg.) Andhra University (2009 passout) C.G.P.A - 7.81

ACHIEVEMENTS:Selected as one of the top 9 finalists for Open Hardware Contest in Techfest-08 conducted by IIT, Bombay.

Secured All India 92 rank in CEED 09.

Topper of Design Department, IITG (till date)

Received cash prize at School being the Top Scorer in Science (10th Std.).

Was appointed as ‘House Captain’ at School.

Bagged the first place in ENSEMBLE-II, and stood among top 10 in Ensemble-I, (Junkyard wars) an event conducted by GITAM University.

MY SELF:I firmly preach contextual innovation as key for successful ideas. My strength lies in contextual research, 3D simulation, sensitivity towards form, quick ideation and presentation skills.

PROJECTS & ACTIVITIES:THESIS PROJECT: Design of Interior work space of TAFE tractor for 2015 CONSIDERATIONS: Aesthetics Ergonomics User Experience

I have worked on a projects ranging from Design of kitchen accessories, consumer electronics to Design of off road vehicle and Industrial products during mt academic course. (Available in portfolio)

EXPERIENCE:Design Internship at TAFE(Tractors & Farm equipment Ltd), Chennai PROJECT: Non Disclosable. (May 2010 - July 2010)

Design Internship at TYCKA DESIGN, Bangalore. (Dec 2009) PROJECT: Public Service Machine.

Summer training at HINDUSTAN SHIPYARD Ltd. (May 2008) AREA: Ship construction in Dept of Hull Shop. SOFTWARE SKILLS: MS Office Package, Adobe Illustrator, Adobe Photoshop, Adobe Flash, Rhinoceros(3D), Corel Painter, Alias Sketch Book Pro, AutoCAD(2D)

MY RESUMEGOKUL VENKATESH

E mail: [email protected] PHONE: +91 9678554451 Portfolio will be shared on request

gokul venkatesh

Design

different design

design of geal

tycka design

green design

hanger transformable

body shapegokul venkatesh

outdoor usage

personal use