going lean way for better ux
DESCRIPTION
Today, UX professionals are creating some amazing user experiences, be it designing a device App or website/intranet or web apps following user centered design principle. Guiding this movement is the practice of Lean UX, a new way of working that merges Lean Product and Agile UX development theories. Session slides from our monthly webinar “Going Lean way for Better UX” - 20th March, 2014 at to help you learn more about the basics of Lean UX and positive impacts it has on existing processes, communications, and team interactions.TRANSCRIPT
© 2010 WinWire TechnologiesWinWire Technologies, Inc. Confidential
Going Lean Way for Better UX
@WinWire
Wired2Win Webinar Series
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Who We Are
IT solutions company making information actionable for the enterprises in the
mobile-cloud world
Collaborative and Analytics solutions leveraging pre-built
solution accelerators
Cloud,
Collaboration & Analytics Technologies
Mobility,
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Agenda
• Lean UX – Basics
• Lean UX - Process & Principles
• Example
• Case Study
• Q&A
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Innovation
But..
A company decides it must
innovate to survive.
It commissions a design team
(either in-house or external)
Customers interviewed,
observed, analyzed. Experiments, surveys, focus
groups, prototypes and smoke tests
Results a massive specification
document with their findings &
recommendations
Engineering process may be
agile, the specification
document is rigidly fixed.
Innovation
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What if…
Market conditions have changed since the original learning took
place?
Engineers discover that the specification was
unworkable?
Concepts worked great in the lab but have no commercial appeal?
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Here comes Lean UX…
A Cross-functional collaboration that brings non designers, tech team and stakeholders into design process
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Step 1 - Sketch Concept
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Step 2 - Define the Interaction/Build Prototype
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Step 2 - Define the Interaction
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Step 3 - Brainstorm Internally
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Validate with Persona
Represent a Major User Group for Your Website
Jim DuncanSoftware Engineer
29 years oldSingle
5th year with the companyHas a degree in engineering
Full time employeeHigh energy and very
competitiveLove sports of all kind
Known as a go to personTravels frequently to work
Information about previous tripsAvailable travel options
Travel costsFrequent flyer info
Hotel rewards program info
Thinks He Want to Know
Book travel for himselfBe able to have a travel agent to book travel
for himUpdate and change travel arrangements
Wants to be able to book air, hotel and car rentals in a single transaction
Things He Want to Do
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Step 4 - Run your concept with stakeholders
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Step 5 - Test your concept with actual users
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Go Back and Re-sketch
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Lean UX Process
ITERATE
Validate & Test Internally
Validate with Customer
Learn from User Behavior
Define Interaction/build
prototype
Concept
ITERATE
Step 1 Step 2 Step 3 Step 4 Step 5
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Core Principles of Lean UX
Finding features that matter most to the consumers-and find them at
the cheapest possible cost
Moving as quickly as possible
through the build-measure-
learn loop
Exposing the product directly to
users early and often
Clickable prototypes,
personations, screens mockups,
low fidelity techniques
Continuous Discovery
Shared Understanding
Permission to Fail
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Lengthy form or too many steps to
follow
Why am I asked for Captcha code
and why is it frustratingly non
readable?
Unable to see the product info when I am about to pay
I don’t want to login but still want
to buy
Security concerns if my credit card will be misused
What will happen if I select and enter
data and payment
mechanism gets stuck?
How will I trust the website or co. as you are not an
amazon or eBay?
What if product is unavailable still I am paying for it ?
List down areas of concern
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Security concerns if my credit card will be misused
What will happen if I select and enter
data and payment
mechanism gets stuck?
How will I trust the website or co. as you are not an
amazon or eBay?
What if product is unavailable still I am paying for it ?
Lengthy form or too many steps to
follow
Why am I asked for Captcha code
and why is it frustratingly non
readable?
Unable to see the product info when I am about to pay
I don’t want to login but still want
to buy
Analyze and Identify Key Area of Concern
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Build Sample Persona
Madan M
Works as Admin Manager in Pharmaceutical company
• Most buying or interest level : Electronics, Mobiles, Stationaries
• Preferred Buying Mode: Online• Websites preferred to compare
or but : Amazon, eBay• Payment methods : Credit card
John likes to select product which he likes and instantly pay it and expects the system to checkout in just 5 minutes or less. He would also like to see the product on screen which he is buying even when he is paying because this gives him a satisfaction
He hates to key in too many personal information, lengthy forms, just some important info and should be over. He also hates the CAPTCHA or something like this coming up, it really makes him go against buying the product
Purchasing Habits His Likes His Dislikes
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Option 1 : One page Checkout
Option 2 : Step wise ProcessOption 3 : Expand/Collapse
Information
Sketch some concepts on checkout screen and name them according to their importance
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Discuss Analyze Iterate
Discuss Internally with the Team
Advantages and disadvantages of each
options
Analyze competition, find the competitive
advantage, and check how it will help users and
will provide good user experience
Modify the sketch accordingly
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Test with Actual Users
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Overall Steps: In Brief
Analyze
Listing out problem areas in checkout
process which users are facing
Resolve
Listing out various checkout options to
make resolve the issues and identify few
key points
Create
Come up with sketching the concept
of single page checkout covering the
key problem area identified
Validate
Validate the concept with the team and
with the user
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Proposal Management Tool
Creating and managing proposal for their researchers
Customer Challenges
Enabling sales team to use proposals for their clients
Market research type customization for customers with pricing options
Proposals with various approval cycle in the process
Step 1 : Walkthrough of the current process
Step 2 : Identifying Problem Area
Step 3 : Started Sketching for simple and complex scenarios
Step 4 : Brainstorming with Stakeholders and Iterated
sketches
Step 5 : Tested the design with users, analyzed and finalized
Step 6 : Visual Mockups and HTML for the task
Step 7 : Approval and Applying Cost to the proposal
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Step 1
Complete walkthrough from researchers (users) of the current process which was manually done
in Excel file
Boot camp exercise with stakeholders and technical folks
for in-depth knowledge of process and vision/mission of the tool
Walkthrough of the Current Process
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Step 2
Identified key module or problem area which was most important and complex “Creating Proposal
Structure”
Based on the discussions, we had 2 scenario based screens
Simple Proposal Structure
Complex Proposal Structure
Identifying Problem Area
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Step 3
Started Sketching for Simple and Complex Scenarios
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Step 4
Brainstorming with Stakeholders and Iterated Sketches
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Step 5
Tested the Design with Users, Analyzed and Finalized
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Step 6
Visual Mockups and HTML for the Task
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Step 7
Approval and Applying Cost to the Proposal
Approval metrics and applying cost for the
proposal entered
All screens & flows were designed to get
complete walkthrough of the Application
Process Followed:
Sketching > Brainstorming > Test >
Iterate Design > Mockups
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Join us for our Next Webinar on Wired2Win Webinar Series!
Best Practices: Hybrid App ImplementationDate: 17 April, 2014
Time: 9 am PT
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