going green: people and planet will lead to prosperity
DESCRIPTION
www.torkusa.com Tork surveyed over 1000 men and women who owned or managed a business and 83% consider the environmental impact before making a business decision. The bottom line is that if people focus on people and the planet it will lead to prosperity. Visit the Tork Better Business Center at betterbusiness.torkusa.com for business tips and advice.TRANSCRIPT
![Page 1: Going Green: people and planet will lead to prosperity](https://reader033.vdocuments.mx/reader033/viewer/2022051314/554e2376b4c90571798b4eae/html5/thumbnails/1.jpg)
The Triple Bottom Line of “Green”
![Page 2: Going Green: people and planet will lead to prosperity](https://reader033.vdocuments.mx/reader033/viewer/2022051314/554e2376b4c90571798b4eae/html5/thumbnails/2.jpg)
Mike Kapalko
Sustainability Marketing Manager
SCA Tissue North America
![Page 3: Going Green: people and planet will lead to prosperity](https://reader033.vdocuments.mx/reader033/viewer/2022051314/554e2376b4c90571798b4eae/html5/thumbnails/3.jpg)
Tork “Green” Business Survey
• September 2009 online survey
• 1071 men and women, 18+
• Own or manage a business or make purchasing decisions for:– industrial facilities
– restaurants
– hospitals
– schools
![Page 4: Going Green: people and planet will lead to prosperity](https://reader033.vdocuments.mx/reader033/viewer/2022051314/554e2376b4c90571798b4eae/html5/thumbnails/4.jpg)
Some “unsurprising” results
• 97% recognize corporate green practices impact the environment
• 83% consider environmental impact
• 78% purchase green products
![Page 5: Going Green: people and planet will lead to prosperity](https://reader033.vdocuments.mx/reader033/viewer/2022051314/554e2376b4c90571798b4eae/html5/thumbnails/5.jpg)
Fully embraced by business
• 70% believe the role the environment in their industry will increase to some level
• 65% claim “average understanding” of issues, concerns, impacts
• 20% report “very strong” understanding
• 71% feel sustainable or recycled products have the greatest impact
![Page 6: Going Green: people and planet will lead to prosperity](https://reader033.vdocuments.mx/reader033/viewer/2022051314/554e2376b4c90571798b4eae/html5/thumbnails/6.jpg)
Motivating factors
• Why do you purchase green products?– 88% because I care
– 36% to appeal to green consumers
– 34% better ROI
– 28% to keep up with competition
• Financial impacts to bottom line? – 64% no change
– 22% increased revenue
![Page 7: Going Green: people and planet will lead to prosperity](https://reader033.vdocuments.mx/reader033/viewer/2022051314/554e2376b4c90571798b4eae/html5/thumbnails/7.jpg)
What about the general public?
• Extensive consumer behavior and thought research using Harris Interactive Polls conducted– Hygiene survey
– H1N1 survey
– “Green” consumer habits survey
– Restroom survey
![Page 8: Going Green: people and planet will lead to prosperity](https://reader033.vdocuments.mx/reader033/viewer/2022051314/554e2376b4c90571798b4eae/html5/thumbnails/8.jpg)
“Green” purchases over last year
more56%
same29%
less8%
never7%
more19%
same48%
less6%
never27%
BUSINESS versus CONSUMERS
![Page 9: Going Green: people and planet will lead to prosperity](https://reader033.vdocuments.mx/reader033/viewer/2022051314/554e2376b4c90571798b4eae/html5/thumbnails/9.jpg)
How business relays “green”
• 59% DON’T publicize green efforts
• For the 41% that do…– 62% website
– 54% employee network
– 41% in‐store signage
– 39% social media
– 27% press releases
• Of the 73% of consumers buying green, best way to be told…– 27% unsure
– 22% shelf/menu notes
– 21% signage or fliers
– 12% displaying awards
– 9% website
![Page 10: Going Green: people and planet will lead to prosperity](https://reader033.vdocuments.mx/reader033/viewer/2022051314/554e2376b4c90571798b4eae/html5/thumbnails/10.jpg)
How business relays “green”
• 59% DON’T publicize green efforts
• For the 41% that do…– 62% website
– 54% employee network
– 41% in‐store signage
– 39% social media
– 27% press releases
• Of the 73% of consumers buying green, best way to be told…– 27% unsure
– 22% shelf/menu notes
– 21% signage or fliers
– 12% displaying awards
– 9% website
![Page 11: Going Green: people and planet will lead to prosperity](https://reader033.vdocuments.mx/reader033/viewer/2022051314/554e2376b4c90571798b4eae/html5/thumbnails/11.jpg)
But is it con”green”ience?
more39%
less47%
same14%
green43%
not green9%
either48%
Would you choose a “green”or “not green” restaurant based on wait time?
![Page 12: Going Green: people and planet will lead to prosperity](https://reader033.vdocuments.mx/reader033/viewer/2022051314/554e2376b4c90571798b4eae/html5/thumbnails/12.jpg)
This is not greening your life
![Page 13: Going Green: people and planet will lead to prosperity](https://reader033.vdocuments.mx/reader033/viewer/2022051314/554e2376b4c90571798b4eae/html5/thumbnails/13.jpg)
Greenwashing a problem
• The bandwagon has left confusion in its wake
• 63% of businesses feel “green” products are to some extent, but claims are inflated
![Page 14: Going Green: people and planet will lead to prosperity](https://reader033.vdocuments.mx/reader033/viewer/2022051314/554e2376b4c90571798b4eae/html5/thumbnails/14.jpg)
![Page 15: Going Green: people and planet will lead to prosperity](https://reader033.vdocuments.mx/reader033/viewer/2022051314/554e2376b4c90571798b4eae/html5/thumbnails/15.jpg)
Confusion is common
• 46% of businesses felt a certification would be beneficial, 28% weren’t sure
• 79% of businesses weren’t sure which certification was most respected in their industry
• 31% of the general public weren’t sure how to validate a green claim
• Reinforces the value of having reputable certifications that are most often requested and recognized
![Page 16: Going Green: people and planet will lead to prosperity](https://reader033.vdocuments.mx/reader033/viewer/2022051314/554e2376b4c90571798b4eae/html5/thumbnails/16.jpg)
Sustainability is holistic
• Clearly “green” is a driver and being adopted as a personal value
• A sustainable business must be holistic
• Triple bottom line approach
• Interwoven in approach and results
![Page 17: Going Green: people and planet will lead to prosperity](https://reader033.vdocuments.mx/reader033/viewer/2022051314/554e2376b4c90571798b4eae/html5/thumbnails/17.jpg)
Bad bathrooms = bad business
• 88% believe that washroom cleanliness reflects the hygiene throughout the business
• 29% would never return
• 50% would tell friends and family about a negative experience
• 46% would avoid an establishment based on bad word‐of‐mouth about restrooms
![Page 18: Going Green: people and planet will lead to prosperity](https://reader033.vdocuments.mx/reader033/viewer/2022051314/554e2376b4c90571798b4eae/html5/thumbnails/18.jpg)
Where would you eat?
![Page 19: Going Green: people and planet will lead to prosperity](https://reader033.vdocuments.mx/reader033/viewer/2022051314/554e2376b4c90571798b4eae/html5/thumbnails/19.jpg)
Where would you eat?
![Page 20: Going Green: people and planet will lead to prosperity](https://reader033.vdocuments.mx/reader033/viewer/2022051314/554e2376b4c90571798b4eae/html5/thumbnails/20.jpg)
Health, Hygiene, and H1N1
• Due to H1N1, a renewed focus on hygiene
• 44% of people most concerned about risks of away‐from‐home restrooms
• 54% of people prefer paper towels for drying
• 94% report they always wash hands after using the washroom
![Page 21: Going Green: people and planet will lead to prosperity](https://reader033.vdocuments.mx/reader033/viewer/2022051314/554e2376b4c90571798b4eae/html5/thumbnails/21.jpg)
But what about “others”?
![Page 22: Going Green: people and planet will lead to prosperity](https://reader033.vdocuments.mx/reader033/viewer/2022051314/554e2376b4c90571798b4eae/html5/thumbnails/22.jpg)
More risk than you know
Good16%
Bad84%
+
![Page 23: Going Green: people and planet will lead to prosperity](https://reader033.vdocuments.mx/reader033/viewer/2022051314/554e2376b4c90571798b4eae/html5/thumbnails/23.jpg)
Disconnect of words & actions
• 70% of adults are concerned about getting it
• 74% think it is unlikely they will get it
• 73% of businesses say it will not affect them
• Both businesses and consumers agree handwashing is best preventative measure
• 38% won’t wash their hands more often
• 48% will not get either flu shot available
• CDC estimates 40% of people will get it
![Page 24: Going Green: people and planet will lead to prosperity](https://reader033.vdocuments.mx/reader033/viewer/2022051314/554e2376b4c90571798b4eae/html5/thumbnails/24.jpg)
Sick is not good business
• Absenteeism costs businesses $660 per employee each year
• Absenteeism is built into staffing
• Studies show 20% ‐ 50% reduction in absenteeism with a hand hygiene program
• Also impacts health care costs for companies
![Page 25: Going Green: people and planet will lead to prosperity](https://reader033.vdocuments.mx/reader033/viewer/2022051314/554e2376b4c90571798b4eae/html5/thumbnails/25.jpg)
Top 10 issues in washrooms
![Page 26: Going Green: people and planet will lead to prosperity](https://reader033.vdocuments.mx/reader033/viewer/2022051314/554e2376b4c90571798b4eae/html5/thumbnails/26.jpg)
A different thought approach
![Page 27: Going Green: people and planet will lead to prosperity](https://reader033.vdocuments.mx/reader033/viewer/2022051314/554e2376b4c90571798b4eae/html5/thumbnails/27.jpg)
Shifting customer values
![Page 28: Going Green: people and planet will lead to prosperity](https://reader033.vdocuments.mx/reader033/viewer/2022051314/554e2376b4c90571798b4eae/html5/thumbnails/28.jpg)
What’s the (triple) bottom line?
• Green is here to stay, values are evolving
• People demand more than silos
• Words and actions still disconnected
• Confusion is being confronted
• Focus on people and planet will lead to prosperity– consumer/employee retention
– reduced costs, increased ROI
![Page 29: Going Green: people and planet will lead to prosperity](https://reader033.vdocuments.mx/reader033/viewer/2022051314/554e2376b4c90571798b4eae/html5/thumbnails/29.jpg)
![Page 30: Going Green: people and planet will lead to prosperity](https://reader033.vdocuments.mx/reader033/viewer/2022051314/554e2376b4c90571798b4eae/html5/thumbnails/30.jpg)
About the TGHC
• created to assist in providing sustainable and hygienic away from home washrooms
• top professionals and academic authorities on green building, corporate sustainability, hygiene and germ prevention
• independent feedback, advice, provide industry insight and expertise
![Page 31: Going Green: people and planet will lead to prosperity](https://reader033.vdocuments.mx/reader033/viewer/2022051314/554e2376b4c90571798b4eae/html5/thumbnails/31.jpg)
David Gottfried
Managing Director, Regenerative Ventures
Founder, USGBC
![Page 32: Going Green: people and planet will lead to prosperity](https://reader033.vdocuments.mx/reader033/viewer/2022051314/554e2376b4c90571798b4eae/html5/thumbnails/32.jpg)
The New World of Green
![Page 33: Going Green: people and planet will lead to prosperity](https://reader033.vdocuments.mx/reader033/viewer/2022051314/554e2376b4c90571798b4eae/html5/thumbnails/33.jpg)
We need new models
![Page 34: Going Green: people and planet will lead to prosperity](https://reader033.vdocuments.mx/reader033/viewer/2022051314/554e2376b4c90571798b4eae/html5/thumbnails/34.jpg)
Continuous Improvement
1. Limiting the Damage
2. Neutral
3. Restoration
4. Regeneration
![Page 35: Going Green: people and planet will lead to prosperity](https://reader033.vdocuments.mx/reader033/viewer/2022051314/554e2376b4c90571798b4eae/html5/thumbnails/35.jpg)
Biomimicry
![Page 36: Going Green: people and planet will lead to prosperity](https://reader033.vdocuments.mx/reader033/viewer/2022051314/554e2376b4c90571798b4eae/html5/thumbnails/36.jpg)
![Page 37: Going Green: people and planet will lead to prosperity](https://reader033.vdocuments.mx/reader033/viewer/2022051314/554e2376b4c90571798b4eae/html5/thumbnails/37.jpg)
LEADERSHIP in
ENERGY and
ENVIRONMENTAL
DESIGN
A leading-edgesystem forcertifyingthe greenestperformingbuildings in theworld
Scores are tallied for different aspects ofenergy and environmentalperformance inappropriate categories including:
1. Site Planning2. Water Efficiency3. Energy Performance4. Material & Resource Use5. Indoor Environmental
Quality6. Innovation &
Design Process
![Page 38: Going Green: people and planet will lead to prosperity](https://reader033.vdocuments.mx/reader033/viewer/2022051314/554e2376b4c90571798b4eae/html5/thumbnails/38.jpg)
LEED-CI
LEED
LEED-ND
LEED-HOMES
LEED-CS
LEED-EB
LEED-NCexistingbuildings
commercialinteriors
newconstruction
applicationguides
neighborhooddevelopment
core &shell
• Healthcare• Laboratories• Schools • Retail• Multi-building
Campuses • Multi-family
Residential
CA
TEG
OR
IES
OF
LEE
DR
ATI
NG
SFU
TUR
E P
RO
GR
AM
S
![Page 39: Going Green: people and planet will lead to prosperity](https://reader033.vdocuments.mx/reader033/viewer/2022051314/554e2376b4c90571798b4eae/html5/thumbnails/39.jpg)
Green Professionals
![Page 40: Going Green: people and planet will lead to prosperity](https://reader033.vdocuments.mx/reader033/viewer/2022051314/554e2376b4c90571798b4eae/html5/thumbnails/40.jpg)
One Bryant, NYC
• Bank of America NY HQ
• 2 million s.f., 54 stories
• LEED Platinum– Rainwater capture
– Incredible daylight
– Recycled content
– On‐site gas plant
• 70% of energy supply
– Ice storage
– Waterless urinals
![Page 41: Going Green: people and planet will lead to prosperity](https://reader033.vdocuments.mx/reader033/viewer/2022051314/554e2376b4c90571798b4eae/html5/thumbnails/41.jpg)
CH2, City of Melbourne
42
![Page 42: Going Green: people and planet will lead to prosperity](https://reader033.vdocuments.mx/reader033/viewer/2022051314/554e2376b4c90571798b4eae/html5/thumbnails/42.jpg)
![Page 43: Going Green: people and planet will lead to prosperity](https://reader033.vdocuments.mx/reader033/viewer/2022051314/554e2376b4c90571798b4eae/html5/thumbnails/43.jpg)
Green Homes
![Page 44: Going Green: people and planet will lead to prosperity](https://reader033.vdocuments.mx/reader033/viewer/2022051314/554e2376b4c90571798b4eae/html5/thumbnails/44.jpg)
Adobe Green Retrofits
• Lighting – 61% ROI
• Load management – 304% ROI
• Equipment retrofits – 61%
• Monitoring & controls – 42%
• Water management – 22%
• Waste management ‐ Immediate
• Recycled content purchases ‐ Immediate
• Green Building certification costs
![Page 45: Going Green: people and planet will lead to prosperity](https://reader033.vdocuments.mx/reader033/viewer/2022051314/554e2376b4c90571798b4eae/html5/thumbnails/45.jpg)
CoStar Group Study
• Study = 1300 buildings (351 million s.f.)• Rents > $11.24 p.s.f.• Occupancy > 3.8%• Sales price > $171 p.s.f. (LEED)• Sales price > $61 p.s.f. (En. Star)• LEED buildings (NBI Study)
– 25% – 30% > Energy Efficiency– Gold/Platinum = 50% better Efficiency
![Page 46: Going Green: people and planet will lead to prosperity](https://reader033.vdocuments.mx/reader033/viewer/2022051314/554e2376b4c90571798b4eae/html5/thumbnails/46.jpg)
WORLD GREEN BUILDING COUNCIL
![Page 47: Going Green: people and planet will lead to prosperity](https://reader033.vdocuments.mx/reader033/viewer/2022051314/554e2376b4c90571798b4eae/html5/thumbnails/47.jpg)
Greening of Government
![Page 48: Going Green: people and planet will lead to prosperity](https://reader033.vdocuments.mx/reader033/viewer/2022051314/554e2376b4c90571798b4eae/html5/thumbnails/48.jpg)
Green Companies
![Page 49: Going Green: people and planet will lead to prosperity](https://reader033.vdocuments.mx/reader033/viewer/2022051314/554e2376b4c90571798b4eae/html5/thumbnails/49.jpg)
Green Products
• Food
• Building industry
• Cleaning
• Clothing
• Toys
• Supplies
• Light bulbs
• Travel
![Page 50: Going Green: people and planet will lead to prosperity](https://reader033.vdocuments.mx/reader033/viewer/2022051314/554e2376b4c90571798b4eae/html5/thumbnails/50.jpg)
Green Product Rating Systems
![Page 51: Going Green: people and planet will lead to prosperity](https://reader033.vdocuments.mx/reader033/viewer/2022051314/554e2376b4c90571798b4eae/html5/thumbnails/51.jpg)
Cleantech
• Solar• Wind• Biofuels• Batteries• Green Building• Water• Waste• Smart Meters
![Page 52: Going Green: people and planet will lead to prosperity](https://reader033.vdocuments.mx/reader033/viewer/2022051314/554e2376b4c90571798b4eae/html5/thumbnails/52.jpg)
CellulosicEthanol
Sugar Feedsto
cks
Starch Feedstocks
ToolsSolar
NaturalGas
MechanicalEfficiency
ElectricalEfficiency
Cellulosic Future Fuels
Plastics
Water
Materials
SequestrationToolsEPC
Waste Water
Water Desalination
PVC Plasticizers
PolyurethanePolyethylene
GlassCement
Dist
ribu
ted
Sola
r
Utili
ty S
cale
Sol
ar
Coal
EfficiencyOil
HomesEngines
AppliancesPumps
LightingBatteriesMotors
Engin
eered Geotherm
al
Wind Stora
ge
Synthetic
Natural
Gas
Corn/Sugar Fuels
Wind
BuildingMaterials
Geothermal
ButanolCellul. Diesel
Cellul. GasolineCellul. Jet Fuel
KhoslaVentures Renewable Portfolio
![Page 53: Going Green: people and planet will lead to prosperity](https://reader033.vdocuments.mx/reader033/viewer/2022051314/554e2376b4c90571798b4eae/html5/thumbnails/53.jpg)
Green Transportation
• Walkability
• Biking
• Car‐share
• Public transit
• Green cars
• Cash for clunkers
![Page 54: Going Green: people and planet will lead to prosperity](https://reader033.vdocuments.mx/reader033/viewer/2022051314/554e2376b4c90571798b4eae/html5/thumbnails/54.jpg)
Green Jobs
![Page 55: Going Green: people and planet will lead to prosperity](https://reader033.vdocuments.mx/reader033/viewer/2022051314/554e2376b4c90571798b4eae/html5/thumbnails/55.jpg)
Green Life
![Page 56: Going Green: people and planet will lead to prosperity](https://reader033.vdocuments.mx/reader033/viewer/2022051314/554e2376b4c90571798b4eae/html5/thumbnails/56.jpg)
Thank you!