going google: lessons for the enterprise
DESCRIPTION
Topics covered:* Why has the google.com dominance still not translated into enterprise search dominance?* The right reasons for choosing Google - and some reasons for not choosing Google!* How to work with Google and their ecosystem of partnersGoogle is evolving and expanding beyond its role as principal, no-nonsense Internet search provider to now offering a increasing number of enterprise tools. Google is often seen as the obvious and sexy choice when a new enterprise search solution is needed, but is rarely selected after a comparative product evaluation.One of the reasons for Google's increasing popularity in the enterprise is the almost never-ending good vibes surrounding the company. However experiences show that it is much more fun to work with Google before you become a customer. Many have felt left either alone or with an inexperienced partner. Also, reality is that the enterprise business represents less than 2% of Google's total $22B revenue; does this make enterprise search a risky choice?Having evaluated the many Google enterprise tools and interviewed Google enterprise users, experts and partners around the world, Peter will present his findings from a vendor-neutral perspective. Google has developed some interesting, easy-to-adopt; at times even groundbreaking search offerings. However, like the support offered, it remains work in progress. How can you make the most of working with Google - now and going forward?TRANSCRIPT
About J. Boye
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“ Why can’ t we just have a Google for our enterprise? I’ ve seen that you can just buy Google-in-a-box.”
- Colleague/boss
Agenda
1.Going Google - a risky route?
2.Search
3.Lessons for the enterprise
4.The Google future
“ Google has clearly and dramatically influenced the search marketplace.”
- CMS Watch
Going Google
Google in the enterprise:Collaboration (Apps)
• Desktop suite (Docs)
• Calendar
• Chat/IM
• Sites
• Start page
Google in the enterprise:Analytics & Ad$
$$$
The solution to search?
Web vs. Enterprise
The Solution to Enterprise Search?
• Google Search Appliance• Google Site Search
• Google Mini
Overview
Hosted $100 - 2,000 < 100,000 docs
On premise $3,000 - 10,000 < 300,000 docs
On premise $30,000 - 750,000 < 1 billion docs
Black box
Plug and play?
Pricing
Easy to sell
Google is one option...
A proper evaluation?
Working with Google
Corporate culture
Partners
The Google Future?“ This company that thrives on the consumer web and ad revenue it generates
clearly sees the enterprise as a growth engine.”
- Jim Murphy, AMR Research
“ Google now counts 25,000 enterprise search customers, up from last
year’ s 20,000 customers.”
- TechCrunch, June 2009
Wrap up
1.Google Enterprise Search is different than Google.com
2.Google is one option among many others. Chose it for the right reasons
3.Google is a different type of vendor
4.Google is moving into the enterprise
Thank you! - Questions?• Join the conversation:
• J. Boye Blog: www.jboye.com/blog
• Twitter: @jboye / @psejersen
• Community of Practice: www.jboye.com/cop
• Resources:
• CMS Watch: The Enterprise Search Report
• Arnold & White: Successful Enterprise Search Management
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