going global - gabrielle hase

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  • 1. Fifty Shades of the USA9 May 2013

2. @SoleberryLtdWhat well cover The pleasure And the pain What we love And what we really dont like A primer 3. @SoleberryLtdThe pleasure Its a big, developed market 4. @SoleberryLtdThe pleasure We spend a lotSource: Conlumino 5. @SoleberryLtdThe pleasure 6. @SoleberryLtdThe pleasure and the pain 7. @SoleberryLtdThe pain Its a crowded market 50 states, 50 sales taxes Labeling (country of origin) Customs and dutiesMickey Drexler, CEO of J.Crew, said:There are too many retailers. There are toomany brands. There are too manydesigners. There are too many discountstores, and the predator online companiesare selling discount like crazy.Source: Forbes.com 8. @SoleberryLtdThe painInStyle MagazineUS editionApril 2013 Marketing is expensive 9. @SoleberryLtdModels Concessions,own stores,online 10. @SoleberryLtdWe love Anything English 11. @SoleberryLtdWe love Anything English A bargain 12. @SoleberryLtdWe love Anything English A bargain Attention 13. @SoleberryLtdWe love Anything English A bargain Attention 14. @SoleberryLtdWe dont like Extra letters and wrong words 15. @SoleberryLtdWe dont like Extra letters and wrong words Incorrect calendars 16. @SoleberryLtdWe dont like Extra letters and wrong words Wrong calendars Your sense of humor 17. @SoleberryLtdA primer - HolidaysHoliday DateValentinesDayFebruary 14Tax Day April 15Mothers Day mid-MayMemorial Day End MayIndependenceDayJuly 4Labor Day Early SeptemberHalloween October 31Thanksgiving End NovemberChristmas That stays the same 18. @SoleberryLtdA primer - termsUK (wrong) term US (right) termDelivery ShippingNext day Delivery Overnight ShippingPound and pence Dollar and cents9/5/2013 5/9/2013Post code Zip codeFree (phone call) Toll freeCentimetres InchesKnickers Underpants Great blog post on advertising differenceswith videos from Curveball Media Video on language differences Eddie Izzard at his finest 19. @SoleberryLtdGet crackin!Gabrielle HaseSoleberry Advisory, Ltd.@SoleberryLtdgabrielle@soleberry.com