going global 2016: times higher education world reputation rankings 2016
TRANSCRIPT
Times Higher Education World Reputation Rankings 2016
Results launch
Phil Baty
Editor, Times Higher Education World University Rankings
Duncan Ross
Director, Data and Analytics, Times Higher Education
Times Higher Education: the leading global authority since 1971
The Times Higher Education World University Rankings
500,000 data points on
1,200 leading
universities
801 universities ranked
from 70 countries
13 separate
performance indicators,
covering five core
aspects of a university’s
mission
17 million unique users
& 60 million page views
of www.thewur.com
2004 2015-6
The first THE World Reputation Rankings 2011
“The reputation rankings are unashamedly
based on nothing more than academics’
subjective judgement…
… it is, however, the considered, expert
judgement of senior, published academics
– the people best placed to know the most
about excellence in our universities.”
“What matters most is how you see yourself”
“Reputation is itself an identifiable market – one that matters and has material effects.” Simon Marginson, March 2011
The academic
“The strength of a university’s brand both depends upon and feeds into the success of the institution itself. If a university thrives, the value of its brand will increase, in turn creating a virtuous feedback loop as academics, students and funding are drawn in. But the reverse is also true: failures of compliance or strategy can tarnish and at worst destroy this key asset, trapping the institution in a downward spiral.” David Copping, Farrer & Co, March 2013
The lawyer
“Many academics find it a distasteful concept, I think partly because it connotes ideas of superficiality and shallowness and it doesn’t really speak to the substance of what we do... “Whether you like it or not, universities have a brand – its an image that people associate with us. And we want that image to be as positive as possible.” Meric Gertler, President, University of Toronto
The university leader
“Whenever the target audience of an organisation faces a choice of alternative competitors, branding is incredibly important for justifying price, avoiding commoditisation, attracting and retaining talent, and ultimately, resisting rivals.” Ian Pearman, chief executive, Abbott Mead Vickers BBDO
The advertising guru
The Times Higher Education
Academic Reputation Survey 2016
• The most rigorous worldwide survey of academics
• Asking specifically about reputation
• Wording and approach checked by leading survey company
• Academics chosen at random
• Responses weighted to ensure they reflect worldwide opinion
Academic reputation survey
We ask four questions:
• The best research universities in the world
• The best teaching universities in the world
• Additional research universities in your country
• Additional teaching universities in your country
Academic reputation survey
• Respondents are mainly academics and research staff
• Small, but significant, group of leaders
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Academic staff Research staff Seniorinstitutionalleadership
Academic reputation survey
• Voters can choose up to 15 institutions to vote for
• Votes are not ordered
• Choice of more than 3 000 universities
• Any other institution can be added using free text entry
Academic Reputation Survey
Charity donation of $1 per completed survey
Camfed Camfed is an international non-profit organization tackling poverty and inequality by supporting girls in the poorest rural communities in sub-Saharan Africa to go to school and succeed, and empowering young women to step up as leaders of change.
United World Schools United World Schools is dedicated to improving the educational opportunities for the world’s poor and marginalised children. They build schools and support communities by providing a free basic education for these children.
STIR education STIR seeks to improve learning levels for 40 million children by building a movement of 1 million teachers, motivated to improve their practice and influence their peers and the system
How we ensure its accuracy
• We chose from the list of active researchers in Elsevier’s Scopus database
• We chose randomly
• No “nominations” are permitted
• We balance by geography
• Using OECD/UNESCO data on the number of researchers by country
• Balance survey invites
• Additionally weight responses
• We aim to balance by broad subject category
• Free text entries are exhaustively evaluated
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Arts andHumanities
SocialSciences
Businessand
Economics
Clinical andHealth
LifeSciences
PhysicalSciences
Engineering ComputerSciences
10 323 Voters 144 656 votes
Top languages
English Chinese Japanese Russian Spanish
The results 2016
10th. The California Institute of Technology, US
9th. Columbia University, US
8th. Yale University, US
7th. Princeton University, US
6th. University of California, Berkeley, US
The THE World Reputation Rankings 5th place:
University of Oxford, UK
The THE World Reputation Rankings 4th place:
University of Cambridge, UK
The THE World Reputation Rankings 3rd place:
Stanford University, US
The THE World Reputation Rankings 2nd place:
Massachusetts Institute of Technology
The THE World Reputation Rankings 1st place:
Harvard University
Six global superbrands
Qiu Yong, President, Tsinghua University
“Essential to recruit faculty of world class calibre” Chen Ning Yang, Nobel laureate in physics; Andrew Chi-Chih Yao, a recipient of the
Turing Award; Shing-Tung Yau, a Field’s medalist
“Internationalistaion” More than 40 per cent of undergraduates and 60 per cent of PhD students gain
overseas study experience before graduation. It enrols 3,380 international students from
119 countries. First group of students to US 100 years ago.
“Dedicated to making greater contributions to society” Solutions to our most pressing socio-economic challenges. Eg. new technology for safer
nuclear power generation.
“Social responsibility among students” Universities should endeavour to instil in talented young people a spirit of innovation and
a desire to contribute to society.
“We’ve had a highly Anglo-Saxon view of higher
education for many years and that can’t be sustained
for much longer.”
Paul Blackmore, professor of higher education at the Policy Institute at King’s College London
Superbrands:
where do they get support?
• One of the features of the superbrand Universities is the breadth of their support
• All receive large votes from every region
• Harvard receives stronger recognition from Asia than from North America
Research superbrands
We see differing views from different continents
Overall Africa Europe North America
Harvard
MIT
Stanford
Cambridge
Oxford
Berkeley
Teaching superbrands
Teaching and research are viewed differently
Overall Africa Europe North America
Harvard
Cambridge
Stanford
MIT
Oxford
Berkeley
Eurovision effect: do countries vote for themselves?
There is some evidence that academics vote for universities in their country or region
Some countries rely heavily on this
Others are hugely international
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Harvard University0%
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Harvard University
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Stanford
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Harvard University
MIT
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Harvard University
MIT
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Harvard University
MIT
Stanford
Cambridge
Oxford
Berkeley
What subjects are they
known for?
We see some very different styles of reputation
Which universities are seen as the most “well rounded”?
Universities in Africa
African higher education still has a
reputational hill to climb
Although not in the top 100
institutions, the top 10 African
universities are (in alphabetical
order)
Ain Shams University Egypt
American University in Cairo Egypt
Cairo University Egypt
Makerere University Uganda
University of Cape Town South Africa
University of Ibadan Nigeria
University of KwaZulu-Natal South Africa
University of Pretoria South Africa
University of Stellenbosch South Africa
University of the Witwatersrand South Africa
Final facts and figures
Participants
• 2094 institutions
• Average voters per institution: 3.66
Results
• Academics voted for institutions in 130 countries
• Longest name: Institute of Biochemistry and Cell Biology, Shanghai Institute for Biological Sciences Chinese Acade
• Most unusual candidate: Antarctic Research Station
• Number of votes for Trump University = 0
The next World Academic Summit – Berkeley, University of California September 26-28, 2016
Thank you. Phil Baty
Duncan Ross
@phil_baty
@THEWorldUniRank
@Duncan3Ross
/THEWorldUniRank