going full throttle: how to speed time to market on marketing campaign sites
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TRANSCRIPT
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Going Full Throttle: How to Speed Time to Market on Marketing Campaign Sites
Bryan House VP Global Accounts"
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Upcoming Webinars!• Feb18th – Top 10 Drupal modules in 20 Minutes • Feb 19th – Best Practices for Drupal Adoption • Feb 20th – How to Work with Media in Drupal • Feb 18th - How to Build a Great Drupal Team • Feb 27th – Tell the Right Story to the Right People at the
Right Time, Integrating Content, Community and Commerce
https://www.acquia.com/resources/webinars
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Acquia is Hiring!!
• Do you love working with Drupal? • Acquia is hiring in North America, Europe and
Australia • acquia.com/careers
– Support – Design – Operations – Client Advisors – Marketing and Sales – Engineering
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Agenda!
• The digital experience problem • Who’s impacted? • A solution – Acquia Cloud Site Factory • Q&A
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Agenda!
• The digital experience problem • Who’s impacted? • A solution – Acquia Cloud Site Factory • Q&A
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WHY A SITE FACTORY?!
Sites Large & Small, Oh My!!
Microsite
Blog
Brand Site
Brand Site
Event
Webinar
Event
Webinar
Self Detail
Brand Site
Brand Site
Product site
Event
Webinar Brand Site Intranets
Brand Site
Portals
Lifestyle Site
Community Site
Event
Facebook App
Facebook App
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Demand for New Digital Experiences !Outpacing Capacity to Deliver!
!PACE OF DIGITAL MARKETING INITIATIVES ACCELERATING!
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Impact on Digital Marketing Teams!
MANAGING MULTISITE DEPLOYMENTS AT SCALE !IS DIFFICULT!
Complexity Increases Fast… !Bu
sines
s Un
its
Prod
uct 3
Pr
oduc
t 1
Prod
uct 2
Regions Market x Market y Market z
Complexity Increases Fast… !Bu
sines
s Un
its
Prod
uct 3
Pr
oduc
t 1
Prod
uct 2
Regions Market x Market y Market z
… Exponentially in Global Businesses!Bu
sines
s Un
its
Prod
uct 3
Pr
oduc
t 1
Prod
uct 2
Regions Market x Market y Market z
Markets
Prod
ucts
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The Site Factory Opportunity!
custom brand experiences
bespoke build & deployment approach
custom brand experiences
repeatable deployment methodology
standardized brand experiences
bespoke build & deployment approach
standardized brand experiences
repeatable deployment approach
# of websites few many
degr
ee o
f web
site
con
sist
ency
lo
w
high
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standardized brand experiences
bespoke build & deployment approach
The Site Factory Opportunity!
custom brand experiences
bespoke build & deployment approach
custom brand experiences
repeatable deployment methodology
standardized brand experiences
repeatable deployment approach
# of websites few many
degr
ee o
f web
site
con
sist
ency
lo
w
high
Point at which the bespoke approach
breaks down"
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What’s the Issue?!
• Marketing sites often create “noise” for IT
• Slow, cumbersome process for site creation
• Site owners lack skills to update sites
• Disconnect between IT & Marketing
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standardized brand experiences
bespoke build & deployment approach
The Site Factory Opportunity!
custom brand experiences
bespoke build & deployment approach
custom brand experiences
repeatable deployment methodology
standardized brand experiences
repeatable deployment approach
# of websites few many
degr
ee o
f web
site
con
sist
ency
lo
w
high
Point at which the bespoke approach
breaks down"
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Agenda!
• The digital experience problem • Who’s impacted? • A solution – Acquia Cloud Site Factory • Q&A
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Digital Marketer, aka “the Business”!
Titles!• VP Digital • Dir. eMarketing
Pain!• IT bottlenecks, slow to market • Cannot make changes or update own sites
Objectives!• Self-service sites in days • Eliminate IT bottlenecks • Responsive, mobile sites
Image source: http://mashable.com/2013/05/01/7-types-of-digital-marketer/"
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Application Development Teams, aka “IT”!
Titles!• CIO • Dir. Software Development
Pain!• Marketing sites are noise, afterthought • Lack of self sufficiency for marketing
Objectives!• Simplify site creation, self sufficiency • Repeatable process for new sites • Separation between business critical & marketing sites
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Flexibility and Speed Drive !Digital Experience Systems!
Source: Forrester Market Overview: Digital Experience Service Providers, February 2013
Core Business Systems
• Slow, deliberate change • Little experimentation • Emphasize transaction • Risk-averse
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Flexibility and Speed Drive !Digital Experience Systems!
Source: Forrester Market Overview: Digital Experience Service Providers, February 2013
Digital Experience Systems
Core Business Systems
• Fast, frequent changes • Lots of experimentation • Emphasize content • Risk-tolerant
• Slow, deliberate change • Little experimentation • Emphasize transaction • Risk-averse
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A Digital Experience Platform that Delivers the Best of Both Worlds!
GIVE MARKETERS AGILITY AND FREEDOM TO CONNECT WITH DIGITAL CONSUMERS !
+!
SCALE TO MEET NEEDS OF IT ORGANIZATION!
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Agenda!
• The digital experience problem • Who’s impacted? • A solution – Acquia Cloud Site Factory • Q&A
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Acquia Cloud Site Factory!
• Acquia empowers digital business leaders to build: – large numbers of diverse, content-rich, social sites – to enable self-service site creation and content updates
for digital teams – resulting in new site delivery within days – via a delivery platform that enables a repeatable,
predictable site / brand governance workflow and multisite management tools
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Acquia Cloud Site Factory!Makes It Easy!
• Focus on digital business results, offload non-core operations"Business Owners"
• Large-scale multisite platform for simplified application management"
Platform Administrators"
• Efficiently create unique branded experiences that fit seamlessly into broader digital objectives"Digital Marketers"
• Powerful platform to develop, configure, theme, extend sites with ease"
Developers & Site Builders"
• Proven Drupal-tuned application platform ensures reliability, scalability, elasticity and security 24x7x365"DevOps / SysAdmins"
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Acquia Cloud Site Factory!Makes It Easy!
• Focus on digital business results, offload non-core operations"Business Owners"
• Large-scale multisite platform for simplified application management"
Platform Administrators"
• Efficiently create unique branded experiences that fit seamlessly into broader digital objectives"Digital Marketers"
• Powerful platform to develop, configure, theme, extend sites with ease"
Developers & Site Builders"
• Proven Drupal-tuned application platform ensures reliability, scalability, elasticity and security 24x7x365"DevOps / SysAdmins"
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Acquia Cloud Site Factory
Build Deliver Manage
Fully-Integrated !Digital Marketing Platform!
• Accelerate delivery of unique, branded experiences
• Simplify content creation and publishing
• Create Mobile-ready responsive sites
• Integrate with digital marketing toolset to drive results
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Site Factory to Build and Manage Thousands of Websites!
+ +
Rapidly create new site templates
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Site Factory to Build and Manage Thousands of Websites!
+ +
+ + + + +
+ + +
Launch websites by the hundreds, with
minimal effort
Rapidly create new site templates
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Templates"1" Select website template"
2" Configure site-specific settings"
Information architecture"Page layouts"
Roles & permissions"Content types & display"
Pre-defined themes"
3" Add design & site content"
Rapidly Deploy Sites Without Coding!
http://www.[customdomain].com"Done."
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Manage Sites From One Place!
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Manage Sites From One Place!
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Create and Manage Groups of Sites!
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Create New Sites Quickly from Scratch!
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Create New Sites Quickly from Scratch!
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Duplicate Sites with Click of a Button!
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Duplicate Sites with Click of a Button!
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3 + 300! 3 Templates created 300 completely custom brand experiences
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22 hospital campuses integrated into one digital platform
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Push Out Changes at Scale!
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Worry-free Performance, !When You Need It Most!
Mon
thly
Page
View
s
1Q
2Q
3Q
4Q Tim
e
Proven platform ensures your best day will not become your worst • Create, deliver and
manage as many online experiences as you need
• Burstable, elastic resources to respond to any traffic conditions
Backed by the OpenSaaS Promise "
" Power and flexibility of open source Drupal
" Efficiency of operations with Software-as-a-Service
" No lock-in - freedom to move websites in-house or elsewhere
Freedom of Open Source Efficiency of SaaS
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Acquia Cloud Site Factory!
Digital Experiences as a Service
– Turnkey site creation and deployment
– Flexibility to customize and extend
– Scale to meet your greatest demand
Questions!
• For more information visit: www.acquia.com • Email: [email protected] • Call Us: 888.9.ACQUIA • Follow Us: @acquia & @bryanhouse
Today’s webinar recording will be posted to: www.acquia.com/resources/recorded_webinars
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Thank you