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STARTEGIC MANAGEMENTSUBMITTED TO:DR.ARSALAN GHOURI

SUBMITTED BY:

ASIF EJAZ (10637)

ANUM NADEEM (10766)

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Google headquarter located in California

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•Google Lively was introduced by

Manager Niniane Wang (Google Inc.)

•Lively lunched by Google on july8th

2008

•Browser Based 3D virtual world service

•Meant for every age of people

•Customers were allowed to create their

customize avatars

•Interaction with other users

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Avatars can talk to each other, do things like dance, shake hands, and manipulate objects..

Users can also of course, chat with each other

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HOW DID WORK?

• Requires a Google account, a web

browser plug-in,and program download

and installation (Windows only)

• Made to avoid opening any separate

program; Full web browser integration

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It’s integrated with internet, It’s

not an alternate destination...

Our intention is to add to your

existing life

Niniane Wang, Google Lively

Engineering Manger

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HOW DID WORK?

• DESIGNED TO:

• EASY TO USE

• EASY TO ACCESS

• IMMRESSIVE

• FUN

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HOW DID WORK?

• Pros:

• 3D objects and avatars are visually appealing

• Allows you to embed rooms on your own website

• Uses your existing Google Account to log in

• Available as Facebook application

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• Cons:

• Complicated and confusing interface

• Limited choices for creating content

• Must download a plug-in

• Only available for Windows

HOW DID WORK?

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LIMITATIONS…

• Lively is an interesting idea, but right

now it is just a chat tool for bored

youth.

• Difficult and confusing interface

• Limited choices for creating content

• Must download a plug-in

• Only available for Windows

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There’s another lesson, Sherman said: “Don’t

launch a half-baked product.”

“There’s a lot of power and potential with all

the Google offerings, like instant messaging,

Google Maps, Google Earth, Google

Checkout,” Sherman said. “But a lot of these

things weren’t integrated [into Lively]. It

was very disappointing.”

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REASONS Of FAILEUR• Rarity (lack thereof)

• Too powerful or complex an

interference

• Too rough too early

• Audience and art

• No profile to call home

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Rarity (lack thereof)

• The cardinal rule: make items rare.

• Require effort and money to acquire

items, and those items become highly

wanted.

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Too powerful or complex

• Frustrated right clicking, left clicking,

and hitting arrow keys yielded

nothing. It turned out that the way to

walk was to hang the mouse over

your avatar, then drag and move the

mouse to cause your avatar to walk

around.

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Too rough too early

• In Lively's case, it wasn't just the lack of Mac support that caused fits among its early user base.

• All because at launch it was too easy to unknowingly allow others to edit your public room. Many other small, yet very frustrating user experience issues surely would have been cleaned up.

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• Lively tried to be everything to

everyone right from day 1.

• But it is not possible to provide a lot of

services with quality in single source.

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No Profile

• It's an irony, a service that pushed the

outer limits of web technology, the most

basic social web features such as a

profile page, were conspicuously absent.

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Recommendation

• Lively tried to be everything to everyone right from day 1.

• But it is not possible to provide a lot of services with quality in single source.

• However in Lively's case, Google made several big and small mistakes.

• Google lively must have their own search engine

• Connects Facebook friends, Gmail, twitter, space and messenger with lively account.

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CONT..

• Privacy should be provide for users.

• Easy access to all members.

• Maintain full profile for all users.

• Call option attract users to remain stay on

lively.

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