gogga m2m presentation (mail)

Gogga Connect M2M Presentation 2010

GOGGATM CONNECT

Machine to Machine Communication via GSM Networks


South Africa’s Pioneer in GSM M2M data services

5 Years experience in testing and implementation of various GSM communications

The only local GSM Service Provider currently dedicated to the M2M industry.

Business model geared up for high volumes at low costs.

Leader in new and innovative bundles to benefit end users.

Brief Background on GOGGATM


M2M Markets in South Africa

The M2M industry is one of the fastest growing industries in South Africa and almost anything and everything can be operated, managed and controlled by an M2M connection running on a

GSM network

INDUSTRIAL • Tracking & monitoring of

industrial machinery

COMMERCIAL USE• Tracking, monitoring, tracing,

communication & analyzing of office equipment

• Offsite time scheduling & actioning of equipment.

TRANSPORTATION• Asset/Vehicle Tracking &

Management• Emergency/Medical Support • Vehicle Information Transmission

POINT OF SALE• Payment devices ie CC machines• Analyzing branches & offsite

operations.

RESIDENTIAL• Home alarms• CCTV / Access control• Time regulated devices e.g.

sprinkler systems, lights.

METERING SERVICES• Water or Electricity

FAULT TRACKING & EARLY NOTIFICATION• Transport e.g. Cars, Trains or

Buses


The Gogga M2M Product

CUSTOMISEDPACKAGES

A custom package is designed to suite your unique requirements, whether it be 1MB or

500MB on 20 or 100,000 SIMs.

No requirement is beyond our offering…

ONEACCOUNT

Bulk distribution between multiple SIMs has never been easier. One package means only one

invoice allowing you hassle-free management and control no matter how big or small your

requirements.

BULKSIM ACTIVATION

Gogga has developed a unique bulk activation system, no minimum or maximum quantities

apply.

Our warehouse stocks large quantities of pre-activated SIMs for instant connectivity where

required.

TESTING PERIODCONNECTIVITY

Many companies require the ability to test a unit before dispatch, thus requiring a period of

connectivity before actual placement.

Our system allows temporary activations/de-activations for testing during this phase.

Only data usage is billed & no charge if the line is dormant.


Flat Data RateThe client is billed a flat monthly rate per MB, regardless of the data used, therefore no data used on a SIM means no billing incurred.

No Contract/Subscription FeesThe SIM cards are not subject to any subscription or monthly connection fees, ONLY data usage is billed where utilised.

Unlimited SIM Cards to ONE accountThere is no limit to the amount of SIM’s or data on an account. All transactions for one company appears on one single account and one invoice. The billing process is quick and simple for everyone involved.

No Long Term ContractsNo Long Term commitments are required to make use of the M2M offering, everything is setup to run on a month to month basis. No notice or cooling off period is applicable.

The GOGGATM M2M Benefits


Lower Monthly RateThe client will not receive an initial once-off CIB but this has been factored into the cost and the benefit is received on an ongoing basis.

No Service Provider EnrichmentOnly actual data used is charged for, so no service from your provider means no payment is made to them. No other service provider in the market makes this allowance.

Cheaper Rates Per MBWorking back the effective rate per MB our package is by far the cheapest option in the market. (Please refer to the cost savings page).

Minimum Admin RequiredKeeping track of contracts and renewals is not necessary on our data offering, you subscribe once only and never need to renew again. No need to monitor contract periods.

The GOGGATM M2M Benefits (Cont.)


No Matching Up of Contract Periods As the data service runs on a monthly basis, there is no need to sync the end of a client contract with the end of our contract. This also means you don’t need to pay for any contract months spent on testing before actual delivery. There is also no churn rate as each customer has an individual SIM card that is cancelled if a customer terminates his service.

All SIMS Accounted ForItemised Billing allows you to track every SIM on your contract and de-activate any that are not in use with immediate effect.

Cost Effective Test PhaseAs you are only being billed for data usage, the test phase will cost you only the data you have used and not the monthly billing of a 24 month contract, as done by competitors.

Customised PackagesAll needs are catered for, your uniquely designed package will cater for the most cost effective model for your data requirements.



Client Usage Scenarios Catered For Your clients needs are as specific as your own. With our flexible data service you can cater for any eventuality, be it:

• Freeze an end user contract, as you don’t have a liability towards your Service Provider.

• You can offer payment holidays if an end user requires.

Soft Locks on Data UsageEach SIM card can be loaded with an individual (or general) data usage limit to avoid any excessive usage or surprise payments.



Additional Charged Services

ITEMIZED BILLING

• Receive a monthly statement of usage per SIM card.

• Track excessive usage per SIM card.

• Track date & time usage per SIM card.

ONLINE CONTROL CENTRE

• Customised online interface development to track SIM data, make changes and control usage requirements.

• Ordering of additional SIMs, activation and de-activation of SIMs real time via the interface.

END USER ACCESS

• Development allowance for End User Access onto the customized interface to execute personal changes, track data etc per SIM/user.


Online Control Centre

Monthly Usage Per Device

Immediate Changes to Status Per Device

Monthly Billing Figures Per Device

Live Detailed Statistics Available per Device


SIM

Delivery

Traditional M2M Billing Cycle

DeviceDelivery

Data Provider begins billing

SIM Consignment Ordered

Installation of SIM into Hardware Device

Testing of Device

Pre-installed, Tested delivered to End User

Device In Use

SIM Delivery to Developer Device provider

begins billing

Call to Activate SIM

Dormant Sims burning cash


GOGGATM M2M Billing Cycle

Device provider begins billing

Activate SIM via Online Control

Centre

SIM Consignment Ordered

SIM Delivery to Developer

Installation of SIM into Hardware Device

Testing of Device

Device In Use

GOGGATM begins

billing

DeviceDelivery

Pre-installed, Tested delivered to End User

Billing for Data Used Only !

De-Activate

Re-Activate


Cost Savings

Competitor 1 Competitor 2 Competitor 3 GOGGA™

Free MB’s included in subscription per month 5 5 40 0

Monthly Subscription Fee R 39-00 R 35-00 R 85-00 0

Total Free MB’s over Contract Period 120 120 960 0

Total Subscription Expense for Contract Period R 936-00 R 840-00 R 2,040-00 0

Once off CIB offered by Service Provider (R 250-00) (R 250-00) (R 1,400-00) 0

Net Contract Expense R 686-00 R 590-00 R 640-00 0

CIB Subsidized Rate per MB R 5-71 R 4-91 R 5-33 ** R 2-00

Average Monthly End Data Usage (MB) 5 5 5 5

Effective Monthly Cost R 28-55 R 24-55 R 26-65 R 10-00

A comparison of our M2M data costs compared with our competitors:

** Price per MB may vary based on the total data usage per month. R 2-00 per MB being the highest rate.


Cost Saving Examples

EXAMPLE – 5MB Contract Subscriber:

M2M Development Company:M2M Inc. uses 2,000 x SIM Cards in their M2M systems countrywide. Currently only 1840 of those are active and they are using the full 5MB of data each.

Our competitors charge a standard R35 per SIM per month even if the SIM is not in use.

(each SIM has 5MB free data attached).

Our competitor bills M2M Inc. R 70,000.GOGGA™ charges only for data used, which amounted to 5MB x 1840 SIMS = 9,2GB.

GOGGA™ bills M2M Inc. R 18,400.

GOGGA™ has saved M2M Inc. 74% or a total of R 51,600 per month!Should the client use only an average of 3 MB per month, the competitor will still bill R 70,000 but GOGGA™ will now only charge R 11,040.

GOGGA™ has saved M2M Inc. 84% or a total of R 58,960 per month!


Contact Information

Rynoux du Preez

Tel: 08600 GOGGA (46442)Cell: 082 460 7862

Email: [email protected]

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